SEO & Digital Marketing Blog

All our blog posts on digital marketing & SEO (Search Engine Optimisation)
How to beat procrastination – 9 actionable tips

How to beat procrastination – 9 actionable tips

Are you always asking yourself how to be more productive? It’s hard, isn’t it? We live in a world full of distractions and full of people telling you how to be productive. But, before you consign this blog post to the ‘read it all before’ pile, we’d just ask that you...

Google Panda – What Does It Mean For Your SEO?

Google Panda – What Does It Mean For Your SEO?

What Is Google Panda? Google rolled out its attack on content spam with the introduction of Google Panda. It became clear the update was a significant one - not least for a number of news and press release sites. PR Newswire made a lot of the Panda headlines, but the...

Mobile First – How Businesses Need To Optimise For Mobile

Mobile First – How Businesses Need To Optimise For Mobile

Mobile First Commerce Mobile commerce is thought to be growing 200% faster than eCommerce. Consumers are accessing the internet on handheld devices more than laptops or desktop PC’s. Mobile shopping is also on the rise and will likely become more popular as consumer...

How Video Can Help Your Online Efforts

How Video Can Help Your Online Efforts

Video Marketing Rises Video marketing is a must-have element in any modern marketeers toolkit. There can be little doubt that video marketing is destined to be the most effective form of advertising. TV has been for over half a century. All we are doing now is moving...

Common eCommerce SEO Mistakes to Avoid

Common eCommerce SEO Mistakes to Avoid

Ecommerce mistakes to avoid Reports indicate that online spending is set to continue over the next few years. According to Statista, global retail e-commerce revenues are predicted to grow to 4.88 trillion US dollars in 2021, which is almost double the figures from...

What Ranking Factors Should You Concentrate On?

What Ranking Factors Should You Concentrate On?

Earlier this year, Google revealed its three most important ranking factors are content, links and RankBrain. We have a few more to add to these, and don’t think the need for publishing quality content needs further explanation. And if you do publish shareable content...

User Explorer Reports in Google Analytics

User Explorer Reports in Google Analytics

f you use Google Analytics – and you should be – you may have noticed a new feature has appeared in the Audience menu: User Explorer.
The Big G has announced it is slowly rolling out the new metric, and the companies promotions team has been lauding the feature, describing it as “exciting” “stunning” and “long-awaited”.

How To Approach Influencers and Earn Backlinks

How To Approach Influencers and Earn Backlinks

Before we explain how to earn backlinks from influencers, we must stress that this SEO tactic will only work if you are publishing high-quality content people are engaging with. If not, make that your priority. Influencers are like gold dust to an online business....

How To Make Your Website Trustworthy

How To Make Your Website Trustworthy

Earning trust from search engines increases your visibility in search results over time. Online marketing involves significant trust factors. Search engines have built Trust scores into their algorithms, and consumers what assurances before they buy from online...

Google Ranking Factors We Know Of

Google Ranking Factors We Know Of

The title question is the shadow on the back of every web owners mind. The truth is, nobody knows exactly how search engines factor in metrics, and Google is keeping shtum about their methods of calculating PageRank (or its equivalent since PageRank hasn’t updated for a long time, and is not likely to do so again).

However, through a series of tests, research, experience and understanding Google Guidelines, SEO service providers can work out some of the key ingredients web owners need to boost PageRank.

Need To Improve Your Organic Search: Here’s How

Need To Improve Your Organic Search: Here’s How

If you have a website and hope to attract online customers to your online store, you need to be visible in search engines. Organic search is essential for the survival of online businesses so how can you improve your ranking? To improve your standings in organic...

5 SEO Verticals To Improve Page Rank

5 SEO Verticals To Improve Page Rank

There are many tactics you can employ to improve your SEO, both on-page and off-page. Today we are going to look at our favourite five verticals with which we have the most success. Your SEO strategy of course, should not be limited to these five tactics alone, but...