SEO strategies are changing due to generative AI, which automates and enhances different aspects of the search engine optimisation experience. Here are some key ways how it can revolutionise SEO: Content Creation and Optimisation Generative AI can produce...
Google's link based algorithms have been the backbone of search since the inception of the Google search engine and it could even be claimed that their early understanding and implementation of link graphs is what made Google stand out and become successful in the...
Optimizing Website Images: A Guide to SEO and Accessibility Images are powerful tools for enhancing your website's visual appeal, breaking up text, and conveying information in a way that words alone often can't. However, to truly maximize their effectiveness, it's...
Google constantly refines its strategies to enhance user experience and provide more relevant results. One of the pivotal updates that took the SEO community by storm was the Google Pigeon algorithm, a significant algorithmic shift that aimed to revolutionize local...
A comprehensive technical SEO audit checklist that you can use to assess and improve the technical aspects of a website: 1. Crawlability and Indexing: Verify robots.txt file for proper directives. Ensure important pages are not blocked from indexing. Check the XML...
Competitor Analysis Tools for Digital Marketing & SEO Strategy Competitor analysis tools play a pivotal role in helping marketing managers gain insights into their rivals' strategies, identify opportunities, and refine their own approaches. In this comprehensive...
Google, as the dominant search engine, constantly refines its algorithms to deliver more relevant and valuable search results to users. One of the significant elements in this continuous evolution is the introduction of Google Broad Core Updates. Marketing managers...
Google Algorithm Updates: Signs You've Been Impacted and Strategies To Recover Google, the search engine giant, constantly refines its algorithms to enhance user experience and deliver more relevant search results. While these updates are intended to improve the...
Plan Your Smooth Website Migration with Our SEO Checklist Website migration is a complex process that involves moving a website from one domain, platform, or structure to another. While such transitions are often necessary for business growth or technical...
Google Venice Update and Its Impact on Local Search The Google Venice algorithm update, launched in 2012, marked a significant shift in Google's approach to search results by placing a heightened emphasis on local relevance. This update was part of Google's ongoing...
Unveiling Google Hummingbird: A Deep Dive into the Algorithm Revolution Google has continuously strived to enhance its algorithms to provide more accurate and relevant results. One significant milestone in this journey was the introduction of the Google Hummingbird...
The Ultimate 2025 SEO Checklist: 50+ Essential Steps for Success The world of Search Engine Optimisation (SEO) continues to evolve at a rapid pace. Staying ahead in the digital landscape requires a comprehensive approach that encompasses various aspects of SEO. In...
Revealing Shopify SEO Benefits, Meeting Challenges, and Implementing Solutions The ecommerce platform Shopify has a number of search engine optimisation advantages for tech-savvy marketers looking to increase their visibility on the web. Firstly, URL structures in...
Tools To Help You Choose The Right Keywords to Target For Your Site Keyword research is vital when it comes to planning how you will grow your organic visibility and appear in search engines for the queries which matter to your target audience, and the good news is...
Must-Have Google Chrome Extensions for SEO Staying ahead of the curve is crucial for online success. Google Chrome, with its extensive library of extensions, offers a treasure trove of tools to enhance your SEO efforts. In this article, we'll explore 30 must-have...
Why Page Speed Matters for SEO? Page speed is a factor in both SEO and user experience online. In the competitive digital landscape, search engines prioritize fast-loading websites, impacting their ranking in search results. Users, too, demand swift access to...
The Significance of Passage Indexing in Google for SEO In the ever-evolving landscape of search engine optimization (SEO), staying abreast of Google's algorithmic updates is crucial for online visibility. One notable advancement is "Passage Indexing." This innovative...
What is An Algorithm? Google ranking algorithms are complex sets of rules and calculations that determine the order in which search engine results are displayed when a user enters a query. Essentially, these algorithms sift through the vast amount of web pages to...
HTTPS is HTTP with secure encryption. The difference between the two protocols (HTTP and HTTPS) is HTTPS uses TLS (Transport Layer Security) (SSL (secure socket layer)) to encrypt normal HTTP requests and subsequently HTTP responses. As a result, HTTPS is more secure...
20 Tools to Super-Power your Content Analysis Staying ahead necessitates leveraging tools in digital marketing when it comes to content performance. Content analysis, a cornerstone of successful campaigns, demands the right set of instruments. Let's explore 20 tools...
Crawling - What is it? Crawling is a process used by search engines as part of information retrieval systems (i.e. web search systems which are a subsection of information retrieval as a discipline). Crawlers (A.K.A. spiders or bots) traverse the web via links or...
IMPORTANT NOTE: If you set up a domain property in Google Search Console you will not yet have access to all of the features from the old Google Search Console. For example, the disavow file upload, crawl stats and more. You will still need to add additional...
Voice search (also referred to as conversational search), is dramatically on the increase and according to Comscore it's anticipated by 2020 50% of search queries will be voice driven (Comscore, 2017). It is important to note however that this statistic is thought to...
Holiday Season Ecommerce SEO Opportunities As the holiday season approaches its time to get organised planning your marketing campaigns. In reality, planning for the holiday season should start several months in advance, and more so when it comes to SEO, which is...
Google Hummingbird Approach To Keyword Strategy Hummingbird was supposed to improve search results. But is it fair to say, the short and curlies of it is, this bird ain’t doing nothing. But is it Google’s algorithm that does not work, or is it because the content...
Whilst the subject of Wordpress and SEO is vast we wanted to at least get started with a few pointers to help you get off the ground with a few takeaways. We often see Wordpress sites which have been built and the developers presume the site is 'SEO-friendly'...
Get your New Website SEO Right First Time It’s natural to make mistakes with SEO when you carry out a new website launch. Regardless of whether you are launching a site for the first time, or redesigning an existing website, technical and architectural mistakes can be...
What Is Google Panda? Google Panda is one of the most important search engine algorithm updates which had (and still has) wide reaching impacts across search rankings. Panda largely impacts low quality content / substandard websites / webpages. Google Panda was...
Website Speed and SEO Website speed and SEO go hand in hand. Google have announced that as of July 2018 there will be a ranking boost available on mobile for faster sites over slower ones. Now the mobile-internet revolution is in full throttle and continuing to...
HTTPS - What Is All The Fuss About? HTTPS is part of internet security online HTTPS uptake is growing. Although the internet is amazing for many reasons, one of the negative aspects of the online sphere is security. It is a priority for search engine companies and web...
