Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. Author Seth Grimes lists...
Google penalty is a general term that refers to a negative impact on a website's search ranking based on updates to Google's search algorithms. The penalty can be an unfortunate by-product, or an intentional penalization of various black-hat SEO techniques. Notable...
An impression (in the context of online advertising) is a measure of the number of times an ad is displayed, whether it is clicked on or not. Each time an ad displays it is counted as one impression.
Speech is the vocalized form of human communication. It is based upon the syntactic combination of lexicals and names that are drawn from very large (usually about 10,000 different words) vocabularies. Each spoken word is created out of the phonetic combination of a...
The term dialect (from the ancient Greek word Διάλεκτος diálektos, "discourse", from διά diá, "through" + λέγω legō, "I speak") is used in two distinct ways, even by linguists. One usage refers to a variety of a language that is a characteristic of a particular group...
Matt Cutts is the head of webspam at Google.
An expert (also called cognoscente) is someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well-distinguished...
Web traffic is the amount of data sent and received by visitors to a web site. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the...
An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived. Also, depending on the access level of a user or the...
DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann Interactive, AKQA etc. ) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola,...
Information architecture (IA) is the art and science of organizing and labelling data including: websites, intranets, online communities, software, books and other mediums of information, to support usability. It is an emerging discipline and community of practice...
In the World Wide Web, deep linking is the usage of a hyperlink that is expressed as an absolute URL, http://example. com/path/page, vs. a relative one (i.e. /path/page). Deep links to other web sites can be desired or not by the site the link points to.
In computer science, a search algorithm is an algorithm for finding an item with specified properties among a collection of items. The items may be stored individually as records in a database; or may be elements of a search space defined by a mathematical formula or...
Duplicate content is a term used in the field of search engine optimization to describe content that appears on more than one web page. The duplicate content can be substantial parts of the content within or across domains and can be either exactly duplicate or...
WordPress is a free and open source blogging tool and a content management system (CMS) based on PHP and MySQL. It has many features including a plug-in architecture and a template system. WordPress is used by over 14.7% of Alexa Internet's "top 1 million" websites...
A Web crawler is an Internet bot that systematically browses the World Wide Web, typically for the purpose of Web indexing. A Web crawler may also be called a Web spider, an ant, an automatic indexer, or (in the FOAF software context) a Web scutter. Web search engines...
Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results. CNET reported...
A ranking is a relationship between a set of items such that, for any two items, the first is either 'ranked higher than', 'ranked lower than' or 'ranked equal to' the second. In mathematics, this is known as a weak order or total preorder of objects. It is not...
Keywords are the words that academics use to reveal the internal of an author's reasoning. While they are used primarily for rhetoric, they are also used in a strictly grammatical sense for structural composition, reasoning, and comprehension. Indeed, they are an...
In statistics, the long tail is the large number of occurrences far from the "head" or central part of a distribution of popularities, probabilities or such. A probability distribution is said to have a long tail, if a larger share of population rests within its tail...
Apple Inc. , formerly Apple Computer, Inc. , is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac...
Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
Google Inc. is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software and online advertising technologies. Most of its profits derive from AdWords. Google was founded by Larry Page...
Whilst the subject of Wordpress and SEO is vast we wanted to at least get started with a few pointers to help you get off the ground with a few takeaways. We often see Wordpress sites which have been built and the developers presume the site is 'SEO-friendly'...
What Is Google Panda? Google rolled out its attack on content spam with the introduction of Google Panda. It became clear the update was a significant one - not least for a number of news and press release sites. PR Newswire made a lot of the Panda headlines, but the...
Technology has a short shelf-life. We know this. But is there a plausible alternative to SEO than site-based rankings? Apparently so! Apps have been rattling around for a few years now, and they are starting to make a noise. With the onset of deep indexing in apps, it...
Ecommerce mistakes to avoid Reports indicate that online spending is set to continue over the next few years. According to Statista, global retail e-commerce revenues are predicted to grow to 4.88 trillion US dollars in 2021, which is almost double the figures from...
Earlier this year, Google revealed its three most important ranking factors are content, links and RankBrain. We have a few more to add to these, and don’t think the need for publishing quality content needs further explanation. And if you do publish shareable content...
In their efforts to improve the digital experience of internet users, Google strives to continuously tweak its guidelines. The purpose is to encourage online businesses to publish quality content.
Earning trust from search engines increases your visibility in search results over time. Online marketing involves significant trust factors. Search engines have built Trust scores into their algorithms, and consumers what assurances before they buy from online...