Conversational Search (Voice Search) and Conversational Actions
Voice search (also referred to as conversational search), is dramatically on the increase and according to Comscore it’s anticipated by 2020 50% of search queries will be voice driven (Comscore, 2017). It is important to note however that this statistic is...
Content Marketing Guide
Content Marketing for 2019 – Fresh Approaches Collaborative Content Collaboration appears to be taking hold in creative communities at the moment. It’s only a matter of time before it becomes a fully-blown trend. Best hop on that boat now before it gets too... Holiday Season Ecommerce and Digital Marketing
Holiday Season and Ecommerce Opportunities So It Begins - Black Friday and Cyber Monday Black Friday and Cyber Monday are the two biggest dates on the consumer calendar. In the States and Canada these two events need no explanation, with hoards of citizens calling in... Modern SEO Keyword Strategy Guide
Google Hummingbird Approach To Keyword Strategy Hummingbird was supposed to improve search results. But is it fair to say, the short and curlies of it is, this bird ain’t doing nothing. But is it Google’s algorithm that does not work, or is it because the content... WordPress and SEO
Whilst the subject of WordPress and SEO is vast we wanted to at least get started with a few pointers to help you get off the ground with a few takeaways. We often see WordPress sites which have been built and the developers presume the site is... New Website Launch and SEO
Get your New Website SEO Right First Time It’s natural to make mistakes with SEO when you carry out a new website launch. Regardless of whether you are launching a site for the first time, or redesigning an existing website, technical and architectural mistakes can be... Google Panda – What Does It Mean For Your SEO?
What Is Google Panda? Google rolled out its attack on content spam with the introduction of Google Panda. It became clear the update was a significant one – not least for a number of news and press release sites. PR Newswire made a lot of the Panda headlines,... The Future Is Mobile Marketing – Ways To Reach Mobile Customers
It’s no secret that mobile will be the next big stage for marketers. The evolution is already changing at a rapid pace. Tools are not in short supply, but with so many options it can be difficult to know what form of mobile advertising will work best for your... App Store Optimisation Tips
Technology has a short shelf-life. We know this. But is there a plausible alternative to SEO than site-based rankings? Apparently so! Apps have been rattling around for a few years now, and they are starting to make a noise. With the onset of deep indexing in... Website Speed SEO and HTTP2 Guide
Website Speed and SEO Website speed and SEO go hand in hand. Google have announced that as of July 2018 there will be a ranking boost available on mobile for faster sites over slower ones. Now the mobile-internet revolution is in full throttle and continuing to... Local Search Guide
Local SEO For Your Business – Where To Start?? Local SEO has changed the search landscape and given smaller business a shot at outranking big competition. However, local search optimisation isn’t just for smaller businesses and any firm that welcomes clients... Mobile First – How Businesses Need To Optimise For Mobile
Mobile First Commerce Mobile commerce is thought to be growing 200% faster than eCommerce. Consumers are accessing the internet on handheld devices more than laptops or desktop PC’s. Mobile shopping is also on the rise and will likely become more popular as consumer... How Video Can Help Your Online Efforts
Video Marketing Rises Video marketing is a must-have element in any modern marketeers toolkit. There can be little doubt that video marketing is destined to be the most effective form of advertising. TV has been for over half a century. All we are doing now is moving... Are You Making These eCommerce Mistakes?
Reports indicate that online spending is set to continue over the next few years. According to Statista, global retail e-commerce revenues are predicted to grow to 4.88 trillion US dollars in 2021, which is almost double the figures from 2017 (2.3 trillion US... What Ranking Factors Should You Concentrate On?
Earlier this year, Google revealed its three most important ranking factors are content, links and RankBrain. We have a few more to add to these, and don’t think the need for publishing quality content needs further explanation. And if you do publish shareable content... Google Quality Raters Guideline Updates and Online Businesses
In their efforts to improve the digital experience of internet users, Google strives to continuously tweak its guidelines. The purpose is to encourage online businesses to publish quality content.
How To Approach Influencers and Earn Backlinks
Before we explain how to earn backlinks from influencers, we must stress that this SEO tactic will only work if you are publishing high-quality content people are engaging with. If not, make that your priority. Influencers are like gold dust to an online business.... How To Make Your Website Trustworthy
Earning trust from search engines increases your visibility in search results over time. Online marketing involves significant trust factors. Search engines have built Trust scores into their algorithms, and consumers what assurances before they buy from online...