Crawling - What is it? Crawling is a process used by search engines as part of information retrieval systems (i.e. web search systems which are a subsection of information retrieval as a discipline). Crawlers (A.K.A. spiders or bots) traverse the web via links or...
IMPORTANT NOTE: If you set up a domain property in Google Search Console you will not yet have access to all of the features from the old Google Search Console. For example, the disavow file upload, crawl stats and more. You will still need to add additional...
Voice search (also referred to as conversational search), is dramatically on the increase and according to Comscore it's anticipated by 2020 50% of search queries will be voice driven (Comscore, 2017). It is important to note however that this statistic is thought to...
Holiday Season and Ecommerce Opportunities So it begins - Black Friday, Cyber Monday, Boxing Day and the January Sales Black Friday and Cyber Monday are the two biggest dates on the consumer calendar. In the States and Canada these two events need no explanation, with...
Google Hummingbird Approach To Keyword Strategy Hummingbird was supposed to improve search results. But is it fair to say, the short and curlies of it is, this bird ain’t doing nothing. But is it Google’s algorithm that does not work, or is it because the content...
Whilst the subject of Wordpress and SEO is vast we wanted to at least get started with a few pointers to help you get off the ground with a few takeaways. We often see Wordpress sites which have been built and the developers presume the site is 'SEO-friendly'...
Get your New Website SEO Right First Time It’s natural to make mistakes with SEO when you carry out a new website launch. Regardless of whether you are launching a site for the first time, or redesigning an existing website, technical and architectural mistakes can be...
What Is Google Panda? Google Panda is one of the most important search engine algorithm updates which had (and still has) wide reaching impacts across search rankings. Panda largely impacts low quality content / substandard websites / webpages. Google Panda was...
Website Speed and SEO Website speed and SEO go hand in hand. Google have announced that as of July 2018 there will be a ranking boost available on mobile for faster sites over slower ones. Now the mobile-internet revolution is in full throttle and continuing to...
Local SEO For Your Business - Where To Start?? Local SEO has changed the search landscape and given smaller business a shot at outranking big competition. However, local search optimisation isn’t just for smaller businesses and any firm that welcomes clients through...
HTTPS - What Is All The Fuss About? HTTPS is part of internet security online HTTPS uptake is growing. Although the internet is amazing for many reasons, one of the negative aspects of the online sphere is security. It is a priority for search engine companies and web...
Common mistakes made in e-commerce There are several common mistakes made in e-commerce. Here are some of the most significant ones: Poor Website Design: One of the most common mistakes made in e-commerce is having a website that is difficult to navigate, slow to...
PPC has become a major player in online advertising. It gives online businesses more visibility, drives traffic and increases conversions. But is it more sustainable than organic search? It’s no secret that search engines like Google et al make huge profits from paid...
According to Google, around 15 per cent of searches performed by end-users on a daily basis are unique. But also ambiguous! In the past, the search engine giant was not able to handle this category of searches effectively – despite their best efforts. When Google...
Voice Search Will Impact SEO Voice recognition has moved on from the early Siri days and gained a lot of credit in recent years. The early versions of Apple's voice technology came across as a bit of a gimmick, but the iOS feature has come a long way over the years....
Attracting web traffic to your site is all well and good, but if visitors are not engaging with your content or buying your products, your marketing efforts are all for nothing. To be successful online you need to attract relevant traffic. Here are some tips. Target...
Yes, yes, we know you should write for people, but in doing so, it appears online businesses have forgotten they still also need to write for search engines. Optimisation is not dead yet. Despite Google claiming the Hummingbird algorithm can understand the context of...
To the digital marketing industry, Google algorithm updates have become a tense event akin to a political election or the choosing of the next pope. There is often black smoke, but with little to celebrate. Because of bad practices within the SEO industry, Google has...
In 2011, Google issued a patent describing Knowledge Cards. In 2015, we are already starting to see them appear in search results. Many in SEO are now utilising the use of The Google Knowledge Graph in their strategies. In short, a knowledge cards is the feature...
Need Help Writing Blog Content? Here’s A Simple Formula So you’ve conceded to the fact you need to launch a content marketing campaign and have got yourself a blog. But how do you go about creating “quality” content? Let’s start by defining “quality”. Essentially,...
SEO can be daunting for small businesses entering the world of digital marketing for the first time. Expectations are high, and quite often unrealistic, and your strategy feels like you have a mountain to climb wearing flip-flops. It helps to have some understanding...
With so much competition, marketers are finding it increasingly difficult to hold on to customers. Simply asking visitors to sign up to your email list does not make them a customer. Whilst you need this step for marketing purposes, it is far too easy for followers to...
Negative SEO has been causing some online business owners distress over the last couple of years. So what is negative SEO and could you be affected? First of all, let’s put your mind at ease. The chances of you being a victim of negative SEO is slim – perhaps unless...
Links are one of the toughest elements to SEO since Google stepped up its algorithm updates in 2011. The first Penguin update as we know it rolled out back in April 2012 and impacted 3.1% of all queries in English across the web - with dodgy link profiles high on the...
Expansion Via International SEO As the business world grows ever smaller the time may come where you want to take your business overseas and tap into a foreign speaking market. English is still the dominant language online, but it has barely grown in comparison to the...
