Bertey Blog

Articles, guides, tools and resources on SEO, content and digital marketing
Google’s Link Based Algorithms – An Overview

Google’s Link Based Algorithms – An Overview

Google's link based algorithms have been the backbone of search since the inception of the Google search engine and it could even be claimed that their early understanding and implementation of link graphs is what made Google stand out and become successful in the...

Image Optimisation for SEO & Accessibility: A Guide

Image Optimisation for SEO & Accessibility: A Guide

Optimizing Website Images: A Guide to SEO and Accessibility Images are powerful tools for enhancing your website's visual appeal, breaking up text, and conveying information in a way that words alone often can't. However, to truly maximize their effectiveness, it's...

Technical SEO Audit Checklist

Technical SEO Audit Checklist

A comprehensive technical SEO audit checklist that you can use to assess and improve the technical aspects of a website: 1. Crawlability and Indexing: Verify robots.txt file for proper directives. Ensure important pages are not blocked from indexing. Check the XML...

30 Powerful Competitor Analysis Tools

30 Powerful Competitor Analysis Tools

Competitor Analysis Tools for Digital Marketing & SEO Strategy Competitor analysis tools play a pivotal role in helping marketing managers gain insights into their rivals' strategies, identify opportunities, and refine their own approaches. In this comprehensive...

Google’s Broad Core Algorithm Update – A Comprehensive Guide

Google’s Broad Core Algorithm Update – A Comprehensive Guide

Google, as the dominant search engine, constantly refines its algorithms to deliver more relevant and valuable search results to users. One of the significant elements in this continuous evolution is the introduction of Google Broad Core Updates. Marketing managers...

Website Migration SEO Checklist: A Comprehensive Guide

Website Migration SEO Checklist: A Comprehensive Guide

Plan Your Smooth Website Migration with Our SEO Checklist Website migration is a complex process that involves moving a website from one domain, platform, or structure to another. While such transitions are often necessary for business growth or technical...

30 Free and Open-Source Image Sources for Website Owners

30 Free and Open-Source Image Sources for Website Owners

Sourcing Images For Your Website Quickly and Easily Visuals play a crucial role in attracting and engaging visitors to your website. While creating a visually appealing website is essential, not every website owner has the budget for high-quality images. Fortunately,...

Google Venice Update 2012

Google Venice Update 2012

Google Venice Update and Its Impact on Local Search The Google Venice algorithm update, launched in 2012, marked a significant shift in Google's approach to search results by placing a heightened emphasis on local relevance. This update was part of Google's ongoing...

SEO Checklist

SEO Checklist

The Ultimate 2024 SEO Checklist: 50+ Essential Steps for Success The world of Search Engine Optimization (SEO) continues to evolve at a rapid pace. Staying ahead in the digital landscape requires a comprehensive approach that encompasses various aspects of SEO. In...

LinkedIn Marketing Tips To Grow Your Brand

LinkedIn Marketing Tips To Grow Your Brand

Why Marketing on LinkedIn? Marketing on LinkedIn offers numerous benefits for brands seeking to establish a robust online presence and connect with a professional audience. Firstly, LinkedIn provides an unparalleled platform for B2B marketing, allowing businesses to...

Content Marketing Statistics & Insights [Updated for 2024]

Content Marketing Statistics & Insights [Updated for 2024]

Decoding Content Marketing: 50 Impactful Statistics and Insights To navigate the complexities and nuances of content marketing, understanding key statistics is essential. When you're looking to present the case to stakeholders for implementation of content marketing...

Content Ideas for Recruitment Agencies

Content Ideas for Recruitment Agencies

35 Creative Content Ideas for Recruitment Agencies In the competitive landscape of talent acquisition, recruitment agencies need to continually engage and captivate their audience through compelling content. From attracting top-tier candidates to providing valuable...

Black Friday Digital Marketing Ideas

Black Friday Digital Marketing Ideas

Ideas For a Successful Black Friday Digital Marketing Campaign Black Friday and Cyber Monday are the two biggest dates on the consumer calendar. In the States and Canada these two events need no explanation, with hoards of citizens calling in sick to take advantage of...

Content Ideas for Boring Industries

Content Ideas for Boring Industries

Is Your Industry Boring? How to Develop Engaging Content It must be disheartening for marketers of dull industries to be told they should be publishing blog content. What can you write about floor tiles that is going to pique interest? But even writers of products and...

Storytelling for Content Marketing & Branding

Storytelling for Content Marketing & Branding

Leveraging Storytelling to Grow Your Brand Through Content: Spinning a storyline through your brand marketing content is a growing trend in the digital sphere and an important part of the services of online pr agencies. Modern brands may be taking advantage of new...

Shopify SEO Guide

Shopify SEO Guide

Revealing Shopify SEO Benefits, Meeting Challenges, and Implementing Solutions The ecommerce platform Shopify has a number of search engine optimisation advantages for tech-savvy marketers looking to increase their visibility on the web. Firstly, URL structures in...

40+ Keyword Research Tools To Grow Your Traffic

40+ Keyword Research Tools To Grow Your Traffic

Tools To Help You Choose The Right Keywords to Target For Your Site Keyword research is vital when it comes to planning how you will grow your organic visibility and appear in search engines for the queries which matter to your target audience, and the good news is...