Major Advantages of eCommerce to Businesses
Reports indicate that online spending is set to continue over the next few years. According to Statista, global retail e-commerce revenues are predicted to grow to 4.88 trillion US dollars in 2021, which is almost double the figures from 2017 (2.3 trillion US...
Crawling, Crawl Budget and Crawl Optimisation
Crawling - What is it? Crawling is a process used by search engines as part of information retrieval systems (i.e. web search systems which are a subsection of information retrieval as a discipline). Crawlers (A.K.A. spiders or bots) traverse the web via links or...
Verifying A Google Search Console Domain Property With Cloudflare
IMPORTANT NOTE: If you set up a domain property in Google Search Console you will not yet have access to all of the features from the old Google Search Console. For example, the disavow file upload, crawl stats and more. You will still need to add additional...
Conversational Search (Voice Search) and Conversational Actions – Current Situation
Voice search (also referred to as conversational search), is dramatically on the increase and according to Comscore it's anticipated by 2020 50% of search queries will be voice driven (Comscore, 2017). It is important to note however that this statistic is thought to...
Content Marketing Guide
Content Marketing - Fresh Approaches Collaborative Content Collaboration appears to be taking hold in creative communities at the moment. It’s only a matter of time before it becomes a fully-blown trend. Best hop on that boat now before it gets too crowded. The idea...
Holiday Season Ecommerce SEO Guide
Holiday Season and Ecommerce Opportunities So it begins - Black Friday, Cyber Monday, Boxing Day and the January Sales Black Friday and Cyber Monday are the two biggest dates on the consumer calendar. In the States and Canada these two events need no explanation, with...
Modern SEO Keyword Strategy Guide
Google Hummingbird Approach To Keyword Strategy Hummingbird was supposed to improve search results. But is it fair to say, the short and curlies of it is, this bird ain’t doing nothing. But is it Google’s algorithm that does not work, or is it because the content...
WordPress SEO Guide
Whilst the subject of Wordpress and SEO is vast we wanted to at least get started with a few pointers to help you get off the ground with a few takeaways. We often see Wordpress sites which have been built and the developers presume the site is 'SEO-friendly'...
New Website Launch SEO Guide
Get your New Website SEO Right First Time It’s natural to make mistakes with SEO when you carry out a new website launch. Regardless of whether you are launching a site for the first time, or redesigning an existing website, technical and architectural mistakes can be...
Google Panda
What Is Google Panda? Google Panda is one of the most important search engine algorithm updates which had (and still has) wide reaching impacts across search rankings. Panda largely impacts low quality content / substandard websites / webpages. Google Panda was...
Mobile Marketing Guide
It’s no secret that mobile will be the next big stage for marketers. The evolution is already changing at a rapid pace. Tools are not in short supply, but with so many options it can be difficult to know what form of mobile advertising will work best for your...
Website Speed For SEO and HTTP2 Guide
Website Speed and SEO Website speed and SEO go hand in hand. Google have announced that as of July 2018 there will be a ranking boost available on mobile for faster sites over slower ones. Now the mobile-internet revolution is in full throttle and continuing to...
Local SEO Guide
Local SEO For Your Business - Where To Start?? Local SEO has changed the search landscape and given smaller business a shot at outranking big competition. However, local search optimisation isn’t just for smaller businesses and any firm that welcomes clients through...
Mobile First – How Businesses Need To Optimise For Mobile
Mobile First Commerce Mobile commerce is thought to be growing 200% faster than eCommerce. Consumers are accessing the internet on handheld devices more than laptops or desktop PC’s. Mobile shopping is also on the rise and will likely become more popular as consumer...
How Video Can Help Your Online Efforts
Video Marketing Rises Video marketing is a must-have element in any modern marketeers toolkit. There can be little doubt that video marketing is destined to be the most effective form of advertising. TV has been for over half a century. All we are doing now is moving...
HTTPS and SEO Guide
HTTPS - What Is All The Fuss About? HTTPS is part of internet security online HTTPS uptake is growing. Although the internet is amazing for many reasons, one of the negative aspects of the online sphere is security. It is a priority for search engine companies and web...
Common eCommerce Mistakes to Avoid
Common mistakes made in e-commerce There are several common mistakes made in e-commerce. Here are some of the most significant ones: Poor Website Design: One of the most common mistakes made in e-commerce is having a website that is difficult to navigate, slow to...
How To Make Your Website Trustworthy
Earning trust from search engines increases your visibility in search results over time. Online marketing involves significant trust factors. Search engines have built Trust scores into their algorithms, and consumers what assurances before they buy from online...
Paid Ads v Organic Search SEO v Paid Social – Which Channel Is More Sustainable?
PPC has become a major player in online advertising. It gives online businesses more visibility, drives traffic and increases conversions. But is it more sustainable than organic search? It’s no secret that search engines like Google et al make huge profits from paid...
RankBrain – Getting Inside Google’s Head: What You Need To Know About RankBrain
According to Google, around 15 per cent of searches performed by end-users on a daily basis are unique. But also ambiguous! In the past, the search engine giant was not able to handle this category of searches effectively – despite their best efforts. When Google...
