Ideas For a Successful Black Friday Digital Marketing Campaign Black Friday and Cyber Monday are the two biggest dates on the consumer calendar. In the States and Canada these two events need no explanation, with hoards of citizens calling in sick to take advantage of...
Unveiling Shopify SEO Benefits, Confronting Challenges, and Implementing Solutions In the ever-evolving landscape of e-commerce, establishing a strong online presence is paramount, and effective Search Engine Optimization (SEO) plays a pivotal role in achieving this...
Reports indicate that online spending is set to continue over the next few years. According to Statista, global retail e-commerce revenues are predicted to grow to 4.88 trillion US dollars in 2021, which is almost double the figures from 2017 (2.3 trillion US...
Holiday Season Ecommerce SEO Opportunities As the holiday season approaches its time to get organised planning your marketing campaigns. In reality, planning for the holiday season should start several months in advance, and more so when it comes to SEO, which is...
Common mistakes made in e-commerce There are several common mistakes made in e-commerce. Here are some of the most significant ones: Poor Website Design: One of the most common mistakes made in e-commerce is having a website that is difficult to navigate, slow to...
PPC has become a major player in online advertising. It gives online businesses more visibility, drives traffic and increases conversions. But is it more sustainable than organic search? It’s no secret that search engines like Google et al make huge profits from paid...
Before you can expect your online business to succeed, you need a blend of the right ingredients. For the purpose of this article, we will assume you have laid your SEO foundations and the information architecture of your website provides a good user-experience. It...
