Content Marketing for 2020 - Fresh Approaches Collaborative Content Collaboration appears to be taking hold in creative communities at the moment. It’s only a matter of time before it becomes a fully-blown trend. Best hop on that boat now before it gets too crowded....
Video Marketing Rises Video marketing is a must-have element in any modern marketeers toolkit. There can be little doubt that video marketing is destined to be the most effective form of advertising. TV has been for over half a century. All we are doing now is moving...
Google is serious about delivering quality content, so you should be too. According to the Big G’s bulky guidelines, business owners should be publishing content that is unique, informative and offers value to readers. The ultimate goal of Google and other search...
To combat the drop in organic reach on Facebook, marketers have started to post content more frequently. But does this strategy work, or could it damage your organic reach? Since Facebook slashed the number of followers to just 6%, marketers have been challenged to...
What do you think when you read typically-worded copy on a brand website? Is it not often the case that companies use business terms and corporate-sounding lingo? The language marketer’s use is designed to make them appear more business-like? Yes, we know you are a...
Social media has seen a shift in web consumerism. Online shoppers are savvier these days and armed with anti-spam defences are more difficult to reach. Yet the paradox is, social media networks still provide a powerful tool that enables companies to connect with...
The ultimate goal of SEO and content marketing is to rank higher in search engines so that your website is visible and in a position where you increase conversions. To increase conversions your content needs to be engaging. And to do that you need a content marketing...
Attracting web traffic to your site is all well and good, but if visitors are not engaging with your content or buying your products, your marketing efforts are all for nothing. To be successful online you need to attract relevant traffic. Here are some tips. Target...
To build a high traffic website you need good SEO. There, we said it. May as well go for the kill. But truth does speak the loudest! Whilst it is also true that SEO initially seems like a waste of money, the fact of the matter is, you have to invest in SEO to make be...
The online marketing game can be a little tricky until you get used to it. The best approach to make is to forget you are online and approach customers visiting your virtual store in the same manner you would if they came into your physical place of work. Your website...
The importance of using images and animated videos is apparent in online marketing. According to Rhythm & Insights, animated GIFs improve ad engagement by 22 per cent and there are loads of other eye-opening statistics that indicate the benefits video can have in...
Facebook announced last week that it is adding the carousel ad format to mobile platforms. The social media network launched the feature for desktops last year and it proved to be a huge success. According to official statistics, carousel images with embedded links in...
Driving traffic to your website takes patience and hard work. Converting buyers into browsers takes skill. If your website is not graced with copy that sells, there is little point having a website. It can sometimes be the case that striking the right balance with...
Building trusted links is a major benefit for your SEO campaign. However, with so many bad industry practices, link building has become the target of search engine penalties. The key to successful link building campaigns is attracting natural links as opposed to...
Traditional marketing strategies focus on raising brand awareness, but since the internet provided the platform for businesses to become publishers, brands are trying to pull in customers through various digital strategies. Pull marketing is becoming a growing trend...
Link building has become something of an SEO minefield of late. Search engines are penalising webmasters that are found to be manipulating search results in an effort to obtain a higher page rank. As a result, many website owners have been deterred from practicing...
One of the challenges faced by digital marketers is deciding which content will perform well in search engines. There are various ways of doing this, but the quick way is to use a new tool developed by Mashable. As part of a Social Media Panel in New York last week,...
Back in the 1990's, Cadbury picked up on the Friday Feeling, using it in its celebrated Crunchie advert. The Friday vibe is one of happiness, positivity and the hint of some time with family and friends. There is money to be made from using marketing to evoke similar...
Reputation is a pretty big deal in business, especially in the virtual world. Customers want to be assured they are dealing with reliable professionals and to guarantee this search engines demand trust and authority in their rankings. Building a reputation online is...
To increase visibility online, companies and professionals need to build an online profile. This also enables you to position yourself as an expert in your field. However, in order to do that, writers need to publish content with established magazines in your industry...
Need Help Writing Blog Content? Here’s A Simple Formula So you’ve conceded to the fact you need to launch a content marketing campaign and have got yourself a blog. But how do you go about creating “quality” content? Let’s start by defining “quality”. Essentially,...
In 2012, Matt Cutts said Google wanted to “level the playing field” for webmasters that build great content. Now it seems as though they are moving away from that idea to give established channels more visibility. The search engine recently launched a carousel...
Facebook is emerging as one of the best platforms for online businesses to leverage their brand. Despite likes and shares not counting towards your SERPs, new tools and algorithms threaten to muscle in on Googles dominance in the digital marketing world. Marketing on...
Virtually everyone has heard of the infamous dress – it’s even got its own Wikipedia page. The entry reckons within a week of the image appearing, more than 10 million tweets had mentioned it. Achieving such astonishing virality would be a dream for digital marketers....
It is the dream of every marketer and business owner to create a piece of content that goes viral. But what are the secret ingredients of shareable content when you are on a shoe-string budget and unable to pay stars to appear in your advertisements. Of course, there...
For webmasters and SEO agencies, there is a lot of focus on providing unique content that offers readers value. But what does value actually mean? Google stress that content offering unique and fresh ideas that give “value” to readers will rank better. However, to...
With so much competition, marketers are finding it increasingly difficult to hold on to customers. Simply asking visitors to sign up to your email list does not make them a customer. Whilst you need this step for marketing purposes, it is far too easy for followers to...
Ten years ago, online businesses were booming thanks to a relatively unregulated internet. Whilst many online businesses continue to thrive, many others are falling by the wayside - simply because they cannot find a way to climb the page rankings. And it stands to...
The rise of digital media has seen a decline in print-based magazines. Industry leaders do not envisage an end to this transformation, especially now readers can access material online using mobile devices. The reason for the decline in print sales is simply because...
For business owners that are new to the online landscape, SEO can be overwhelming. Whilst it is true the technical side of SEO is confusing, the fundamentals to ensuring your website is set up to optimise SEO is fairly basic. Yet webmasters (and uninformed web...