Last Updated on 23rd July 2024

Tools To Help You Choose The Right Keywords to Target For Your Site

Keyword research is vital when it comes to planning how you will grow your organic visibility and appear in search engines for the queries which matter to your target audience, and the good news is there are a wealth of tools (both free and paid, although free tools tend to be fairly limited), to help you carry out the research you need to get off of a great start.

Here’s 40+ keyword research tools to help you plan your new site, or to target new audiences and find additional opportunities for more traffic via organic search:

Google Keyword Planner:

A free tool that provides keyword ideas and search volume data directly from Google.


A versatile SEO suite with keyword research and keyword gap analysis versus competitor visibility.  SEMRush claim their ‘Keyword magic tool’ is the most powerful keyword research tool on SEMrush and provides access to a huge database of over 25.5 billion keywords via an interface which has been streamlined for efficient research organisation.

SEMrush offers a comprehensive suite of keyword research tools designed to empower digital marketers. The Keyword Overview tool provides a quick snapshot of a specific term’s search volume, competition, and CPC. Keyword Magic Tool aids in discovering related keywords and building targeted lists. Keyword Gap helps identify opportunities by comparing keyword performance with competitors. The Keyword Manager simplifies organization and tracking. The Keyword Difficulty tool assesses the competition for specific terms. SEMrush also offers local and regional keyword research tools, ensuring localized optimization. Overall, SEMrush’s array of keyword tools equips marketers with insights and strategies to enhance their SEO and PPC campaigns effectively.


Ahrefs provides a robust set of keyword research tools to enhance digital marketing strategies. The Keywords Explorer allows users to discover new keywords, analyze their search volume, and assess difficulty scores. The Content Gap tool identifies keywords competitors rank for, providing opportunities for content optimization. Ahrefs also offers the “Parent Topic” feature for content planning and a SERP Overview to understand the search landscape for specific keywords. With their Rank Tracker, users can monitor keyword performance over time. Additionally, Ahrefs’ extensive database ensures comprehensive keyword coverage, enabling marketers to make data-driven decisions for successful SEO and content marketing campaigns.

Moz Keyword Explorer:

Moz Keyword Explorer empowers marketers with a suite of tools for insightful keyword research. Its “Overview” feature delivers key metrics like search volume and difficulty, aiding in strategic decision-making. The “Suggestions” section provides related keyword ideas, and the “SERP Analysis” tool dissects the top-ranking pages for deeper insights. “Keyword Lists” allows efficient organization, while the “Priority” feature highlights the most promising keywords. Moz’s proprietary metric, Keyword Difficulty, simplifies competition assessment. With additional features like historical metrics and click-through rate estimates, Moz Keyword Explorer ensures a comprehensive approach to optimizing content for search engines, contributing to effective SEO strategies.


UberSuggest offers a user-friendly suite of keyword research tools catering to diverse digital marketing needs. The tool provides insights into search volume, CPC, and competition levels, aiding in identifying lucrative keywords. The “Keyword Ideas” feature suggests related terms, while the “Content Ideas” section assists in content planning. UberSuggest’s “SEO Difficulty” metric gauges keyword competition. The tool also offers domain analysis for competitor research. With features like “Top Pages” and “Backlink Data,” it provides a holistic view of competitors’ strategies. UberSuggest’s simplicity and comprehensive data make it a valuable resource for marketers looking to enhance their SEO and content strategies.

Long Tail Pro:

Long Tail Pro Keyword Tool is a specialized platform designed for in-depth keyword research. Its “Keyword Competitiveness” metric evaluates the difficulty of ranking for specific terms, streamlining decision-making. The tool generates extensive keyword suggestions, facilitating the discovery of niche-specific terms. Users can analyze competitor keyword strategies and assess domain availability for targeted terms. Long Tail Pro’s filtering options ensure precision in selecting optimal keywords. The “Rank Tracker” monitors keyword performance over time. With its focus on long-tail keywords and a user-friendly interface, Long Tail Pro is a valuable tool for marketers seeking to refine their SEO and content optimization strategies.


Helps find long-tail keywords with low competition.


Allows you to spy on your competitors’ keywords and ad strategies.

Offers keyword suggestions from various platforms, including Google, YouTube, and more.


Visualizes search queries in a unique way, providing insights into user intent.

SE Ranking:

A comprehensive SEO tool that includes keyword research, competitor analysis, and rank tracking.


Helps identify competitors’ keywords and ad strategies.


An all-in-one SEO platform offering keyword research, competitor analysis, and site audit.


Primarily known for its backlink analysis but offers keyword insights as well.

WordStream’s Free Keyword Tool:

Allows users to find relevant keywords and analyze their competitiveness.

Seed Keywords:

Enables collaboration to generate keyword ideas based on user input.


A tool offering SEO insights, including keyword research and competitor analysis.


Part of the Mangools suite, it provides rank tracking and keyword performance data.

Keyword Snatcher:

Helps find untapped long-tail keywords.


Offers keyword analysis, backlink tracking, and site audit features.

SEOBook Keyword Tool:

A free tool providing keyword suggestions and data.

Keyword Eye:

Visualizes keyword data to aid in analysis.

Bulk Keyword Generator:

A simple tool for generating keyword ideas in bulk.


Provides on-page SEO analysis along with keyword research.

Keyword Revealer:

Focuses on finding low-competition keywords.


Evaluates keyword difficulty and suggests opportunities to rank.

Rank Ranger:

Offers comprehensive rank tracking and keyword analysis.


Monitors SERP changes and competitor movements.


Specializes in accurate rank tracking with daily updates.


Mines keyword data from Reddit threads.


Enterprise-level SEO platform with advanced keyword research capabilities.

Rank Math:

A WordPress SEO plugin with built-in keyword suggestions.


Provides keyword research, competitor analysis, and rank tracking.

SEO PowerSuite:

Includes multiple tools for keyword research, rank tracking, and site auditing.


A user-friendly tool with features like competition analysis and domain availability.

Keyword In:

A simple tool to generate keyword suggestions based on a single term.


Utilizes AI to provide content and keyword optimization suggestions.


Offers a wide range of SEO tools, including keyword research and rank tracking.

Keyword Canine:

Focuses on competitive keyword analysis.


Aggregates keyword suggestions from multiple search engines.


A rank tracking tool with features for analyzing keyword performance.


Provides a suite of SEO tools, including keyword research and rank tracking.

SEMrush Writing Assistant:

Helps optimize content for target keywords.


Assists in finding content ideas based on user queries.


A tool for keyword research and competitor analysis.

Keyword Density Checker:

Analyzes the keyword density of a given page.


A unique tool that generates a massive list of potential keywords.

Keyword Revealer:

Focuses on finding low-competition keywords.

Niche Laboratory:

Generates keyword ideas and helps identify niche opportunities.