Are you always asking yourself how to be more productive? It’s hard, isn’t it? We live in a world full of distractions and full of people telling you how to be productive. But, before you consign this blog post to the ‘read it all before’ pile, we’d just ask that you...
Social media has already revolutionised the way online users stay digitally connected, share content and interact with one another. These dynamic networks have even helped online businesses to expand their reach and improve conversion. And now companies are finding...
For B2B professionals, Linkedin is arguably the social network to be. The growing number of professional service providers are reaping the rewards of instant connections - to the right people. And now Linkedin has developed a publishing platform, not only can online...
Online marketers are focusing on humanising their brand and personalising their service. But how do consumers really feel about a personalised retail experience? A recent survey by Accenture shows there are conflicting interests about how personal brands are. Although...
Even if your site is ranking you will not receive the full benefit of the increased visibility unless you actually get people to click through to your site from search and over hurdles to conversion. Read our guide
Some online companies are still finding their feet on social networks. And with so many to choose from in today’s virtual world, knowing which the best platform for your business can be a tricky trial and error exercise. So we thought we would put together some...
Google recently launched a buy button to help make mobile shopping easier. Although the service is still in beta testing, retailers are asking questions as to whether “Purchasing on Google” will benefit their online stores. For the time being, the service is not going...
The digital marketing landscape has changed remarkably quickly over the last few years – and it is showing no signs of letting up just yet. One of the reasons for these fast-paced changes is Google algorithms. The search engine giant is on a mission, and to be fair,...
Tips for Managing a Digital Marketing Project Digital marketing is essentially a creative field, and like any large scale artistic production, requires the influence of multiple skillsets. Promoting your business online therefore requires collaboration. Furthermore,...
Social media marketing is a great way to pull visitors to your site, but without relevant data it is difficult to determine how much revenue you are generating from social channels. Basic data analysis allows you to measure traffic and even analyse which titles are...
One of the challenges faced by digital marketers is deciding which content will perform well in search engines. There are various ways of doing this, but the quick way is to use a new tool developed by Mashable. As part of a Social Media Panel in New York last week,...
Facebook recently launched three TV ads in the UK - but there seems no clear reason why the social media giant would need to do this. Business Insider couldn't work it out either, saying; 'It's not entirely clear what the aim of the advertising is, beyond perhaps...
Back in the 1990's, Cadbury picked up on the Friday Feeling, using it in its celebrated Crunchie advert. The Friday vibe is one of happiness, positivity and the hint of some time with family and friends. There is money to be made from using marketing to evoke similar...
Consumers are running out of patience with the continuous bombardment of advertisements for products and services they do not want. As a result of poor communication, consumers are abandoning brands. According to a survey conducted by Janrain shows that 58% of...
As business owners continue to increase their digital marketing investment, it's important they keep a keen aye on their ROI to make sure their efforts are paying off. No matter how proud you are of your website and entire online presence, it doesn't count for much...