Insight Articles

Major Advantages of eCommerce to Businesses

Reports indicate that online spending is set to continue over the next few years. According to Statista, global retail e-commerce revenues are predicted to grow to 4.88 trillion US dollars in 2021, which is almost double the figures from 2017 (2.3 trillion US...

read more
5 Tips To Attracting Relevant Website Traffic

5 Tips To Attracting Relevant Website Traffic

Attracting web traffic to your site is all well and good, but if visitors are not engaging with your content or buying your products, your marketing efforts are all for nothing. To be successful online you need to attract relevant traffic. Here are some tips. Target...

read more
Why Digital Marketing Needs Collaboration

Why Digital Marketing Needs Collaboration

Tips for Managing a Digital Marketing Project Digital marketing is essentially a creative field, and like any large scale artistic production, requires the influence of multiple skillsets. Promoting your business online therefore requires collaboration. Furthermore,...

read more
How To Track Revenue In Social Media Networks

How To Track Revenue In Social Media Networks

Social media marketing is a great way to pull visitors to your site, but without relevant data it is difficult to determine how much revenue you are generating from social channels. Basic data analysis allows you to measure traffic and even analyse which titles are...

read more
Why has Facebook started advertising on TV?

Why has Facebook started advertising on TV?

Facebook recently launched three TV ads in the UK - but there seems no clear reason why the social media giant would need to do this. Business Insider couldn't work it out either, saying; 'It's not entirely clear what the aim of the advertising is, beyond perhaps...

read more
Leveraging The Friday Feeling With Digital Marketing

Leveraging The Friday Feeling With Digital Marketing

Back in the 1990's, Cadbury picked up on the Friday Feeling, using it in its celebrated Crunchie advert. The Friday vibe is one of happiness, positivity and the hint of some time with family and friends. There is money to be made from using marketing to evoke similar...

read more