Digital Marketing Guides

Guides to help you market your business online

 

 

Our guides on topics covering all aspects of digital marketing, including our specialisms of technical SEO and social media marketing.

HTTPS Response Codes List and Their Meanings

HTTPS Response Codes List and Their Meanings

HTTPS is HTTP with secure encryption. The difference between the two protocols (HTTP and HTTPS) is HTTPS uses TLS (Transport Layer Security) (SSL (secure socket layer)) to encrypt normal HTTP requests and subsequently HTTP responses. As a result, HTTPS is more secure...

Content Marketing Guide

Content Marketing Guide

Content Marketing - Fresh Approaches Collaborative Content Collaboration appears to be taking hold in creative communities at the moment. It’s only a matter of time before it becomes a fully-blown trend. Best hop on that boat now before it gets too crowded. The idea...

Social Media Marketing Guide

Social Media Marketing Guide

Social media marketing can be a bit hit and miss if not implemented with some kind of strategy and clearly defined tactics.  By that, we mean, it’s a hit for some and a miss for others. So you have to ask yourself, if social media channels are not working for you, are...

Holiday Season Ecommerce SEO Guide

Holiday Season Ecommerce SEO Guide

Holiday Season Ecommerce SEO Opportunities As the holiday season approaches its time to get organised planning your marketing campaigns.  In reality, planning for the holiday season should start several months in advance, and more so when it comes to SEO, which is...

Modern SEO Keyword Strategy Guide

Modern SEO Keyword Strategy Guide

Google Hummingbird Approach To Keyword Strategy Hummingbird was supposed to improve search results. But is it fair to say, the short and curlies of it is, this bird ain’t doing nothing. But is it Google’s algorithm that does not work, or is it because the content...

WordPress SEO Guide

WordPress SEO Guide

Whilst the subject of Wordpress and SEO is vast we wanted to at least get started with a few pointers to help you get off the ground with a few takeaways.  We often see Wordpress sites which have been built and the developers presume the site is 'SEO-friendly'...

New Website Launch SEO Guide

New Website Launch SEO Guide

Get your New Website SEO Right First Time It’s natural to make mistakes with SEO when you carry out a new website launch. Regardless of whether you are launching a site for the first time, or redesigning an existing website, technical and architectural mistakes can be...

Mobile Marketing Guide

Mobile Marketing Guide

It’s no secret that mobile will be the next big stage for marketers. The evolution is already changing at a rapid pace. Tools are not in short supply, but with so many options it can be difficult to know what form of mobile advertising will work best for your...

Website UX Guide

Website UX Guide

Providing Website Customers With Good User Experience The development of digital media across multi-channel platforms enable brands to enhance user experience. Yet many online businesses concentrate on the product rather than the customer. Improving website user...

Website Speed For SEO and HTTP2 Guide

Website Speed For SEO and HTTP2 Guide

Website Speed and SEO Website speed and SEO go hand in hand.  Google have announced that as of July 2018 there will be a ranking boost available on mobile for faster sites over slower ones.  Now the mobile-internet revolution is in full throttle and continuing to...

Local SEO Guide

Local SEO Guide

Local SEO For Your Business - Where To Start?? Local SEO has changed the search landscape and given smaller business a shot at outranking big competition. However, local search optimisation isn’t just for smaller businesses and any firm that welcomes clients through...

HTTPS and SEO Guide

HTTPS and SEO Guide

HTTPS - What Is All The Fuss About? HTTPS is part of internet security online HTTPS uptake is growing. Although the internet is amazing for many reasons, one of the negative aspects of the online sphere is security. It is a priority for search engine companies and web...

How To Write For Search Engines

How To Write For Search Engines

Yes, yes, we know you should write for people, but in doing so, it appears online businesses have forgotten they still also need to write for search engines. Optimisation is not dead yet. Despite Google claiming the Hummingbird algorithm can understand the context of...

Digital Marketing & SEO Tools

Digital Marketing & SEO Tools

Content Marketing & SEO Tools If you're just starting out on a new business venture, have just launched your own new ecommerce site, or are trying to bring your business into the digital age, an up-to-date digital strategy is your biggest online tool to get the...