Digital Marketing Guides

Guides to help you market your business online
The 7 big categories of online marketing are: Search engine optimization (SEO) Search engine marketing (SEM) Content marketing. Social Media Marketing (SMM) Pay-per-click advertising (PPC) Affiliate marketing. Email marketing.

Our guides cover each of these categories and subcategories.

Our guides on topics covering all aspects of digital marketing, including our specialisms of technical SEO and social media marketing.

Content Marketing Guide for 2020

Content Marketing Guide for 2020

Content Marketing for 2020 - Fresh Approaches Collaborative Content Collaboration appears to be taking hold in creative communities at the moment. It’s only a matter of time before it becomes a fully-blown trend. Best hop on that boat now before it gets too crowded....

Social Media Marketing Guide For 2020

Social Media Marketing Guide For 2020

Social media marketing can be a bit hit and miss if not implemented with some kind of strategy and clearly defined tactics.  By that, we mean, it’s a hit for some and a miss for others. So you have to ask yourself, if social media channels are not working for you, are...

Holiday Season Ecommerce Guide

Holiday Season Ecommerce Guide

Holiday Season and Ecommerce Opportunities So It Begins - Black Friday and Cyber Monday Black Friday and Cyber Monday are the two biggest dates on the consumer calendar. In the States and Canada these two events need no explanation, with hoards of citizens calling in...

Modern SEO Keyword Strategy Guide

Modern SEO Keyword Strategy Guide

Google Hummingbird Approach To Keyword Strategy Hummingbird was supposed to improve search results. But is it fair to say, the short and curlies of it is, this bird ain’t doing nothing. But is it Google’s algorithm that does not work, or is it because the content...

WordPress SEO Guide

WordPress SEO Guide

Whilst the subject of Wordpress and SEO is vast we wanted to at least get started with a few pointers to help you get off the ground with a few takeaways.  We often see Wordpress sites which have been built and the developers presume the site is 'SEO-friendly'...

New Website Launch SEO Guide

New Website Launch SEO Guide

Get your New Website SEO Right First Time It’s natural to make mistakes with SEO when you carry out a new website launch. Regardless of whether you are launching a site for the first time, or redesigning an existing website, technical and architectural mistakes can be...

Mobile Marketing Guide

Mobile Marketing Guide

It’s no secret that mobile will be the next big stage for marketers. The evolution is already changing at a rapid pace. Tools are not in short supply, but with so many options it can be difficult to know what form of mobile advertising will work best for your...

Website UX Guide

Website UX Guide

Providing Website Customers With Good User Experience The development of digital media across multi-channel platforms enable brands to enhance user experience. Yet many online businesses concentrate on the product rather than the customer. Improving website user...

App Store Optimisation Guide

App Store Optimisation Guide

Technology has a short shelf-life. We know this. But is there a plausible alternative to SEO than site-based rankings? Apparently so! Apps have been rattling around for a few years now, and they are starting to make a noise. With the onset of deep indexing in apps, it...

Website Speed For SEO and HTTP2 Guide

Website Speed For SEO and HTTP2 Guide

Website Speed and SEO Website speed and SEO go hand in hand.  Google have announced that as of July 2018 there will be a ranking boost available on mobile for faster sites over slower ones.  Now the mobile-internet revolution is in full throttle and continuing to...

Local SEO Guide for 2020

Local SEO Guide for 2020

Local SEO For Your Business - Where To Start?? Local SEO has changed the search landscape and given smaller business a shot at outranking big competition. However, local search optimisation isn’t just for smaller businesses and any firm that welcomes clients through...

HTTPS and SEO Guide

HTTPS and SEO Guide

HTTPS - What Is All The Fuss About? HTTPS is part of internet security online HTTPS uptake is growing. Although the internet is amazing for many reasons, one of the negative aspects of the online sphere is security. It is a priority for search engine companies and web...

Instagram Marketing Guide

Instagram Marketing Guide

Instagram is a powerful brand engagement network, with a user base that is growing at an incredible rate. At the core of Instagram's business model is a philosophy to help brands engage with their audience on a deeper level using visual content - which is why...

Guide to Google AMP and SEO

Guide to Google AMP and SEO

Google is intent on delivering improved performance for mobile users. The next logical step to the company’s mobile-first-approach is Accelerated Mobile Pages (AMP). The key driver behind AMP is to increase page speed for mobile users. The search engine giant aims to...

How To Write For Search Engines

How To Write For Search Engines

Yes, yes, we know you should write for people, but in doing so, it appears online businesses have forgotten they still also need to write for search engines. Optimisation is not dead yet. Despite Google claiming the Hummingbird algorithm can understand the context of...

Google Search Console Guide

Google Search Console Guide

A Closer Look At Google Search Console Using Google's Search Console (formerly Google Webmaster Tools) well can help you improve the overall performance of your website.  It's an essential part of any SEO's toolbox and best of all, it's still free.  It's certainly not...