Competitor Analysis Tools for Digital Marketing & SEO Strategy Competitor analysis tools play a pivotal role in helping marketing managers gain insights into their rivals' strategies, identify opportunities, and refine their own approaches. In this comprehensive...
Why Marketing on LinkedIn? Marketing on LinkedIn offers numerous benefits for brands seeking to establish a robust online presence and connect with a professional audience. Firstly, LinkedIn provides an unparalleled platform for B2B marketing, allowing businesses to...
Ideas For a Successful Black Friday Digital Marketing Campaign Black Friday and Cyber Monday are the two biggest dates on the consumer calendar. In the States and Canada these two events need no explanation, with hoards of citizens calling in sick to take advantage of...
Unlocking Marketing Potential: A Comprehensive Guide to Hootsuite In the dynamic landscape of digital marketing, where social media plays a pivotal role, businesses are constantly seeking efficient tools to streamline their efforts and maximize their online presence....
![Video Marketing Statistics [Updated for 2024]](https://bertey.com/wp-content/uploads/2017/10/video-400x250.png)
Video Marketing Statistics Not convinced (or need to convince a decision maker) about the rise of video as a staple means of marketing your business? There's a wealth of evidence in the form of video marketing statistics and data from multiple credible sources to...
Supercharge Your Marketing Efforts with These 30 Must-Have Google Chrome Extensions In the ever-evolving world of digital marketing, staying ahead of the curve is crucial. Google Chrome, being the most widely used web browser, offers a plethora of extensions that can...
Understanding Content Strategy: A Comprehensive Guide In the dynamic landscape of digital marketing, a strong content strategy plays a pivotal role in achieving a brand's goals and engaging a target audiences effectively. We delve into the intricacies of the content...
20 Tools to Super-Power your Content Analysis Staying ahead necessitates leveraging tools in digital marketing when it comes to content performance. Content analysis, a cornerstone of successful campaigns, demands the right set of instruments. Let's explore 20 tools...
Unveiling the Power of Content Analysis in Digital Marketing Digital marketing's dynamic landscape demands a strategic approach, and content analysis emerges as the linchpin for success. In this comprehensive guide, we delve into the crucial role of content analysis,...
Video Marketing Rises Video marketing is a must-have element in any modern marketeers toolkit. There can be little doubt that video marketing is destined to be the most effective form of advertising. TV has been for over half a century. All we are doing now is moving...
Earning trust from search engines increases your visibility in search results over time. Online marketing involves significant trust factors. Search engines have built Trust scores into their algorithms, and consumers what assurances before they buy from online...
PPC has become a major player in online advertising. It gives online businesses more visibility, drives traffic and increases conversions. But is it more sustainable than organic search? It’s no secret that search engines like Google et al make huge profits from paid...
Word-of-mouth is and always will be the best form of advertising. Online shoppers are more inclined to buy on recommendations from family, friends and peers. Consumers also trust reviews written by experts and other customers. Consumers need to be able to trust a...
Before you can expect your online business to succeed, you need a blend of the right ingredients. For the purpose of this article, we will assume you have laid your SEO foundations and the information architecture of your website provides a good user-experience. It...
What do you think when you read typically-worded copy on a brand website? Is it not often the case that companies use business terms and corporate-sounding lingo? The language marketer’s use is designed to make them appear more business-like? Yes, we know you are a...
The ultimate goal of SEO and content marketing is to rank higher in search engines so that your website is visible and in a position where you increase conversions. To increase conversions your content needs to be engaging. And to do that you need a content marketing...
It is fair to say that some business owners looking to make their digital presence felt have unrealistic ideas about online marketing and SEO in particular. Although the internet promises huge financial rewards, the reality is that SEO takes time to produce...
Attracting web traffic to your site is all well and good, but if visitors are not engaging with your content or buying your products, your marketing efforts are all for nothing. To be successful online you need to attract relevant traffic. Here are some tips. Target...
To build a high traffic website you need good SEO. There, we said it. May as well go for the kill. But truth does speak the loudest! Whilst it is also true that SEO initially seems like a waste of money, the fact of the matter is, you have to invest in SEO to make be...
The online marketing game can be a little tricky until you get used to it. The best approach to make is to forget you are online and approach customers visiting your virtual store in the same manner you would if they came into your physical place of work. Your website...
Tips for Managing a Digital Marketing Project Digital marketing is essentially a creative field, and like any large scale artistic production, requires the influence of multiple skillsets. Promoting your business online therefore requires collaboration. Furthermore,...
Understanding the return on investment (ROI) from social media channels is crucial for marketing managers. As the adage goes; "if you can't measure it you can't manage it", after all. With the increasing influence of social media on consumer behavior, tracking...
Digital marketing can appear pretty daunting to newcomers. It seems quite exciting at first doesn’t it? Then you start reading about all the things you need to know and it’s confusing. Let’s change that. This is an easy-to-follow guide to digital marketing so that you...
Traditional marketing strategies focus on raising brand awareness, but since the internet provided the platform for businesses to become publishers, brands are trying to pull in customers through various digital strategies. Pull marketing is becoming a growing trend...
Reputation is a pretty big deal in business, especially in the virtual world. Customers want to be assured they are dealing with reliable professionals and to guarantee this search engines demand trust and authority in their rankings. Building a reputation online is...
Evolving Strategies: How Marketers are Adapting to the Shifting Landscape of Social Media Social media platforms have become the epicenter of brand communication and engagement. As the digital landscape continues to evolve, marketers are constantly reevaluating and...
Need Help Writing Blog Content? Here’s A Simple Formula So you’ve conceded to the fact you need to launch a content marketing campaign and have got yourself a blog. But how do you go about creating “quality” content? Let’s start by defining “quality”. Essentially,...
A constantly changing organic search and consumer behaviour landscape can make digital marketing as an acquisition channel success seem more evasive. However, there are still some main tactical drivers to guide the way toward a successful strategy; think fast, mobile...
Digital marketing on a budget is never easy. Whether you need to invest hard cash into your marketing strategies or the time and resources into making it all happen, there is no such thing as a cheap option or quick fix. That doesn't stop many businesses trying it...
To measure the effectiveness of your marketing campaign, make improvements and increase your ROI you need to track key metrics. These valuable stats tell you where your efforts are paying off and where your weaknesses are. But to turn this into better performance and...
