Holiday Season and Ecommerce Opportunities So It Begins – Black Friday and Cyber Monday Black Friday and Cyber Monday are the two biggest dates on the consumer calendar. In the States and Canada these two events need no explanation, with hoards of citizens...
Google Hummingbird Approach To Keyword Strategy Hummingbird was supposed to improve search results. But is it fair to say, the short and curlies of it is, this bird ain’t doing nothing. But is it Google’s algorithm that does not work, or is it because the content...
It’s no secret that mobile will be the next big stage for marketers. The evolution is already changing at a rapid pace. Tools are not in short supply, but with so many options it can be difficult to know what form of mobile advertising will work best for your...
Local SEO For Your Business – Where To Start?? Local SEO has changed the search landscape and given smaller business a shot at outranking big competition. However, local search optimisation isn’t just for smaller businesses and any firm that welcomes clients...
Word-of-mouth is and always will be the best form of advertising. Online shoppers are more inclined to buy on recommendations from family, friends and peers. Consumers also trust reviews written by experts and other customers. Consumers need to be able to trust a...
Before you can expect your online business to succeed, you need a blend of the right ingredients. For the purpose of this article, we will assume you have laid your SEO foundations and the information architecture of your website provides a good user-experience. It...
Social media has seen a shift in web consumerism. Online shoppers are savvier these days and armed with anti-spam defences are more difficult to reach. Yet the paradox is, social media networks still provide a powerful tool that enables companies to connect with...
Online marketers are focusing on humanising their brand and personalising their service. But how do consumers really feel about a personalised retail experience? A recent survey by Accenture shows there are conflicting interests about how personal brands are. Although...
The ultimate goal of SEO and content marketing is to rank higher in search engines so that your website is visible and in a position where you increase conversions. To increase conversions your content needs to be engaging. And to do that you need a content marketing...
To build a high traffic website you need good SEO. There, we said it. May as well go for the kill. But truth does speak the loudest! Whilst it is also true that SEO initially seems like a waste of money, the fact of the matter is, you have to invest in SEO to make be...
The digital marketing landscape has changed remarkably quickly over the last few years – and it is showing no signs of letting up just yet. One of the reasons for these fast-paced changes is Google algorithms. The search engine giant is on a mission, and to be fair,...
The online marketing game can be a little tricky until you get used to it. The best approach to make is to forget you are online and approach customers visiting your virtual store in the same manner you would if they came into your physical place of work. Your website...
Digital marketing is essentially a creative field, and like any large scale artistic production, requires the influence of multiple skillsets. Promoting your business online therefore requires collaboration. It is impossible for one person to proficiently undertake...
Traditional marketing strategies focus on raising brand awareness, but since the internet provided the platform for businesses to become publishers, brands are trying to pull in customers through various digital strategies. Pull marketing is becoming a growing trend...
Competition for online brands is fierce. And with the way search engine algorithms are shaping up, the rapidly evolving landscape of the worldwide web leans more towards Darwin’s survival of the fittest. To survive online, webmasters need to build a brand that has...
Digital marketing on a tight budget is never easy. Whether you need to invest hard cash into your marketing strategies or the time and resources into making it all happen, there is no such thing as a cheap option or quick fix. That doesn’t stop many businesses...
As business owners continue to increase their digital marketing investment, it’s important they keep a keen aye on their ROI to make sure their efforts are paying off. No matter how proud you are of your website and entire online presence, it doesn’t count...
The internet has been a bittersweet thing for small businesses. Local shops and services have had to compete with global competition and big brands with budgets to burn on marketing. The rise of SEO only made things worse as the big names in each industry naturally...
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