Marketing Strategy Articles

SWOT analysis

SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or...

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Tactic (method)

Tactic (method)

A tactic is a conceptual action implemented as one or more specific tasks. The term is common in business and military usage, as well as in chess, sports, and protests. https://bertey.com/?post_type=post&p=1677

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Market analysis

Market analysis

A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and this in turn of the global environmental analysis. Through all of these analyses the opportunities, strengths,...

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Performance metric

A performance metric is a measure of an organization's activities and performance. Performance metrics should support a range of stakeholder needs from customers, shareholders to employees. While traditionally many metrics are financed based, inwardly focusing on the...

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Push–pull strategy

Push–pull strategy

The business terms push and pull originated in logistic and supply chain management, but are also widely used in marketing. Wal-Mart is an example of a company that uses the push vs. pull strategy. A push–pull system in business describes the movement of a product or...

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Media strategy

Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets. It involves: identifying the characteristics of the target audience or market, who should...

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Business-to-business

Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer and business-to-government. B2B (Business to Business)...

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Brand awareness

Brand Awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of target market, brand awareness is the primary goal of advertising in the early months or...

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Marketing strategy

Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.

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Is Your Online Business Failing? 4 Tips For Success

Is Your Online Business Failing? 4 Tips For Success

Before you can expect your online business to succeed, you need a blend of the right ingredients. For the purpose of this article, we will assume you have laid your SEO foundations and the information architecture of your website provides a good user-experience. It...

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How Online Consumers Feel About Personalisation

How Online Consumers Feel About Personalisation

Online marketers are focusing on humanising their brand and personalising their service. But how do consumers really feel about a personalised retail experience? A recent survey by Accenture shows there are conflicting interests about how personal brands are. Although...

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How to plan a content marketing strategy

How to plan a content marketing strategy

The ultimate goal of SEO and content marketing is to rank higher in search engines so that your website is visible and in a position where you increase conversions. To increase conversions your content needs to be engaging.  And to do that you need a content marketing...

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Are You Missing Opportunities For Lead Generation?

Are You Missing Opportunities For Lead Generation?

The online marketing game can be a little tricky until you get used to it. The best approach to make is to forget you are online and approach customers visiting your virtual store in the same manner you would if they came into your physical place of work. Your website...

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Why Digital Marketing Needs Collaboration

Why Digital Marketing Needs Collaboration

Tips for Managing a Digital Marketing Project Digital marketing is essentially a creative field, and like any large scale artistic production, requires the influence of multiple skillsets. Promoting your business online therefore requires collaboration. It is...

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What Is Pull Marketing And Does It Work?

What Is Pull Marketing And Does It Work?

Traditional marketing strategies focus on raising brand awareness, but since the internet provided the platform for businesses to become publishers, brands are trying to pull in customers through various digital strategies. Pull marketing is becoming a growing trend...

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Six Month SEO Strategy For SME’s

Six Month SEO Strategy For SME’s

SEO can be daunting for small businesses entering the world of digital marketing for the first time. Expectations are high, and quite often unrealistic, and your strategy feels like you have a mountain to climb wearing flip-flops. It helps to have some understanding...

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Building An Online Brand That Will Survive

Building An Online Brand That Will Survive

Competition for online brands is fierce. And with the way search engine algorithms are shaping up, the rapidly evolving landscape of the worldwide web leans more towards Darwin’s survival of the fittest. To survive online, webmasters need to build a brand that has...

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Where Is Your Online Presence Losing You Sales?

Where Is Your Online Presence Losing You Sales?

As business owners continue to increase their digital marketing investment, it's important they keep a keen aye on their ROI to make sure their efforts are paying off. No matter how proud you are of your website and entire online presence, it doesn't count for much...

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