Dawn lectures digital marketing strategy students and International Fashion Promotion students at the undergraduate level. She also supervises postgraduate students undertaking dissertations for their Master of Science (MSc) in Digital Marketing Strategy at Manchester Metropolitan University.
Dawn is also an international conference speaker (UK, US, AUS, IT, FR, ES), covering advanced technical SEO and digital marketing topics. Dawn speaks at some of the leading global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON, Brighton SEO, SMX (London (UK) and San Jose (US), MozCon (US) and State of Search (US).
She has been in SEO for 13+ years and works with leading brands providing digital marketing and SEO strategy across many sectors. Dawn has worked with brands from niches which include financial services, sports betting, e-commerce, lead generation, travel, lead generation and membership subscription websites, home insurance, fashion, home and garden retailers, furniture retailers, luxury drinks, hotels, automotive, consumer insights, and more.
She is also a Northern Digital, UK, EU, MENA and US Search Awards Judge as well as a UK Content Marketing Awards Judge and UK Biddable Media Judge.
Dawn is qualified in digital marketing strategy with both a Pg Dip DigM (Post Graduate Diploma) (IDM) and a Master of Science (MSc) in (Digital Marketing Strategy). Dawn is a Fellow of The Institute of Digital Marketing (FIDM) and a Member of The British Computing Society (MBCS). She also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital, and Smart Insights.
In addition to providing ongoing SEO consultancy for brands and startups, Dawn also undertakes advanced forensic technical SEO audits, leaving no stone unturned. She has researched and presented at many conferences on advanced technical SEO topics and digital marketing strategy. Dawn also contributes regularly with webinars on search marketing.