Verifying A Google Search Console Domain Property With Cloudflare
IMPORTANT NOTE: If you set up a domain property in Google Search Console you will not yet have access to all of the features from the old Google Search Console. For example, the disavow file upload, crawl stats and more. You will still need to add additional...
Conversational Search (Voice Search) and Conversational Actions – Current Situation
Voice search (also referred to as conversational search), is dramatically on the increase and according to Comscore it's anticipated by 2020 50% of search queries will be voice driven (Comscore, 2017). It is important to note however that this statistic is thought to...
WordPress and SEO
Whilst the subject of Wordpress and SEO is vast we wanted to at least get started with a few pointers to help you get off the ground with a few takeaways. We often see Wordpress sites which have been built and the developers presume the site is 'SEO-friendly'...
New Website Launch SEO Guide
Get your New Website SEO Right First Time It’s natural to make mistakes with SEO when you carry out a new website launch. Regardless of whether you are launching a site for the first time, or redesigning an existing website, technical and architectural mistakes can be...
Google Panda – What Does It Mean For Your SEO?
What Is Google Panda? Google rolled out its attack on content spam with the introduction of Google Panda. It became clear the update was a significant one - not least for a number of news and press release sites. PR Newswire made a lot of the Panda headlines, but the...
The Future Is Mobile Marketing – Ways To Reach Mobile Customers
It’s no secret that mobile will be the next big stage for marketers. The evolution is already changing at a rapid pace. Tools are not in short supply, but with so many options it can be difficult to know what form of mobile advertising will work best for your...
App Store Optimisation Tips
Technology has a short shelf-life. We know this. But is there a plausible alternative to SEO than site-based rankings? Apparently so! Apps have been rattling around for a few years now, and they are starting to make a noise. With the onset of deep indexing in apps, it...
Website Speed SEO and HTTP2 Guide
Website Speed and SEO Website speed and SEO go hand in hand. Google have announced that as of July 2018 there will be a ranking boost available on mobile for faster sites over slower ones. Now the mobile-internet revolution is in full throttle and continuing to...
Local SEO Guide for 2020
Local SEO For Your Business - Where To Start?? Local SEO has changed the search landscape and given smaller business a shot at outranking big competition. However, local search optimisation isn’t just for smaller businesses and any firm that welcomes clients through...
Mobile First – How Businesses Need To Optimise For Mobile
Mobile First Commerce Mobile commerce is thought to be growing 200% faster than eCommerce. Consumers are accessing the internet on handheld devices more than laptops or desktop PC’s. Mobile shopping is also on the rise and will likely become more popular as consumer...
HTTPS and SEO Guide
HTTPS - What Is All The Fuss About? HTTPS is part of internet security online HTTPS uptake is growing. Although the internet is amazing for many reasons, one of the negative aspects of the online sphere is security. It is a priority for search engine companies and web...
Are You Making These eCommerce Mistakes?
Ecommerce mistakes to avoid Reports indicate that online spending is set to continue over the next few years. According to Statista, global retail e-commerce revenues are predicted to grow to 4.88 trillion US dollars in 2021, which is almost double the figures from...
What Ranking Factors Should You Concentrate On?
Earlier this year, Google revealed its three most important ranking factors are content, links and RankBrain. We have a few more to add to these, and don’t think the need for publishing quality content needs further explanation. And if you do publish shareable content...
Google Quality Raters Guideline Updates and Online Businesses
In their efforts to improve the digital experience of internet users, Google strives to continuously tweak its guidelines. The purpose is to encourage online businesses to publish quality content.
How To Make Your Website Trustworthy
Earning trust from search engines increases your visibility in search results over time. Online marketing involves significant trust factors. Search engines have built Trust scores into their algorithms, and consumers what assurances before they buy from online...
Guide to Google AMP and SEO
Google is intent on delivering improved performance for mobile users. The next logical step to the company’s mobile-first-approach is Accelerated Mobile Pages (AMP). The key driver behind AMP is to increase page speed for mobile users. The search engine giant aims to...
Paid Ads v Organic Search SEO v Paid Social – Which Is More Sustainable?
PPC has become a major player in online advertising. It gives online businesses more visibility, drives traffic and increases conversions. But is it more sustainable than organic search? It’s no secret that search engines like Google et al make huge profits from paid...
RankBrain – Getting Inside Google’s Head: What You Need To Know About RankBrain
According to Google, around 15 per cent of searches performed by end-users on a daily basis are unique. But also ambiguous! In the past, the search engine giant was not able to handle this category of searches effectively – despite their best efforts. When Google...
Google Ranking Factors We Know Of
The title question is the shadow on the back of every web owners mind. The truth is, nobody knows exactly how search engines factor in metrics, and Google is keeping shtum about their methods of calculating PageRank (or its equivalent since PageRank hasn’t updated for a long time, and is not likely to do so again).
However, through a series of tests, research, experience and understanding Google Guidelines, SEO service providers can work out some of the key ingredients web owners need to boost PageRank.
Dancing With Google: How To Show Search Engines You Are Serious About Content
Google is serious about delivering quality content, so you should be too. According to the Big G’s bulky guidelines, business owners should be publishing content that is unique, informative and offers value to readers. The ultimate goal of Google and other search...