Digital Strategy Blog

Knowledge and ideas to transform your online strategy
Our digital strategy blog covers holistic approaches to modern online channels covering strategic transformation across reach, conversion and engagement
Modern SEO Keyword Strategy Guide

Modern SEO Keyword Strategy Guide

Google Hummingbird Approach To Keyword Strategy Hummingbird was supposed to improve search results. But is it fair to say, the short and curlies of it is, this bird ain’t doing nothing. But is it Google’s algorithm that does not work, or is it because the content...

Pros and Cons of Purchasing on Google

Pros and Cons of Purchasing on Google

Google recently launched a buy button to help make mobile shopping easier. Although the service is still in beta testing, retailers are asking questions as to whether “Purchasing on Google” will benefit their online stores. For the time being, the service is not going...