Content Marketing for 2020 – Fresh Approaches Collaborative Content Collaboration appears to be taking hold in creative communities at the moment. It’s only a matter of time before it becomes a fully-blown trend. Best hop on that boat now before it gets too...
Social media marketing can be a bit hit and miss if not implemented with some kind of strategy and clearly defined tactics. By that, we mean, it’s a hit for some and a miss for others. So you have to ask yourself, if social media channels are not working for you, are...
Holiday Season and Ecommerce Opportunities So It Begins – Black Friday and Cyber Monday Black Friday and Cyber Monday are the two biggest dates on the consumer calendar. In the States and Canada these two events need no explanation, with hoards of citizens...
Google Hummingbird Approach To Keyword Strategy Hummingbird was supposed to improve search results. But is it fair to say, the short and curlies of it is, this bird ain’t doing nothing. But is it Google’s algorithm that does not work, or is it because the content...
Whilst the subject of WordPress and SEO is vast we wanted to at least get started with a few pointers to help you get off the ground with a few takeaways. We often see WordPress sites which have been built and the developers presume the site is...
Get your New Website SEO Right First Time It’s natural to make mistakes with SEO when you carry out a new website launch. Regardless of whether you are launching a site for the first time, or redesigning an existing website, technical and architectural mistakes can be...
Providing Website Customers With Good User Experience The development of digital media across multi-channel platforms enable brands to enhance user experience. Yet many online businesses concentrate on the product rather than the customer. Improving website user...
Website Speed and SEO Website speed and SEO go hand in hand. Google have announced that as of July 2018 there will be a ranking boost available on mobile for faster sites over slower ones. Now the mobile-internet revolution is in full throttle and continuing to...
Local SEO For Your Business – Where To Start?? Local SEO has changed the search landscape and given smaller business a shot at outranking big competition. However, local search optimisation isn’t just for smaller businesses and any firm that welcomes clients...
HTTPS – What Is All The Fuss About? HTTPS is part of internet security online HTTPS uptake is growing. Although the internet is amazing for many reasons, one of the negative aspects of the online sphere is security. It is a priority for search engine companies...
Instagram is a powerful brand engagement network, with a user base that is growing at an incredible rate. At the core of Instagram’s business model is a philosophy to help brands engage with their audience on a deeper level using visual content – which is...
Earning trust from search engines increases your visibility in search results over time. Online marketing involves significant trust factors. Search engines have built Trust scores into their algorithms, and consumers what assurances before they buy from online...
Google is intent on delivering improved performance for mobile users. The next logical step to the company’s mobile-first-approach is Accelerated Mobile Pages (AMP). The key driver behind AMP is to increase page speed for mobile users. The search engine giant aims to...
Social media has seen a shift in web consumerism. Online shoppers are savvier these days and armed with anti-spam defences are more difficult to reach. Yet the paradox is, social media networks still provide a powerful tool that enables companies to connect with...
Yes, yes, we know you should write for people, but in doing so, it appears online businesses have forgotten they still also need to write for search engines. Optimisation is not dead yet. Despite Google claiming the Hummingbird algorithm can understand the context of...
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. We'll assume you're ok with this, but you can opt-out if you wish.AcceptRejectRead More
