Content Marketing for 2020 - Fresh Approaches Collaborative Content Collaboration appears to be taking hold in creative communities at the moment. It’s only a matter of time before it becomes a fully-blown trend. Best hop on that boat now before it gets too crowded....
Guides Articles
Social Media Marketing Guide For 2020
Social media marketing can be a bit hit and miss if not implemented with some kind of strategy and clearly defined tactics. By that, we mean, it’s a hit for some and a miss for others. So you have to ask yourself, if social media channels are not working for you, are...
Holiday Season Ecommerce Guide
Holiday Season and Ecommerce Opportunities So It Begins - Black Friday and Cyber Monday Black Friday and Cyber Monday are the two biggest dates on the consumer calendar. In the States and Canada these two events need no explanation, with hoards of citizens calling in...
Modern SEO Keyword Strategy Guide
Google Hummingbird Approach To Keyword Strategy Hummingbird was supposed to improve search results. But is it fair to say, the short and curlies of it is, this bird ain’t doing nothing. But is it Google’s algorithm that does not work, or is it because the content...
WordPress SEO Guide
Whilst the subject of Wordpress and SEO is vast we wanted to at least get started with a few pointers to help you get off the ground with a few takeaways. We often see Wordpress sites which have been built and the developers presume the site is 'SEO-friendly'...
New Website Launch SEO Guide
Get your New Website SEO Right First Time It’s natural to make mistakes with SEO when you carry out a new website launch. Regardless of whether you are launching a site for the first time, or redesigning an existing website, technical and architectural mistakes can be...
Mobile Marketing Guide
It’s no secret that mobile will be the next big stage for marketers. The evolution is already changing at a rapid pace. Tools are not in short supply, but with so many options it can be difficult to know what form of mobile advertising will work best for your...
Website UX Guide
Providing Website Customers With Good User Experience The development of digital media across multi-channel platforms enable brands to enhance user experience. Yet many online businesses concentrate on the product rather than the customer. Improving website user...
App Store Optimisation Guide
Technology has a short shelf-life. We know this. But is there a plausible alternative to SEO than site-based rankings? Apparently so! Apps have been rattling around for a few years now, and they are starting to make a noise. With the onset of deep indexing in apps, it...
Website Speed For SEO and HTTP2 Guide
Website Speed and SEO Website speed and SEO go hand in hand. Google have announced that as of July 2018 there will be a ranking boost available on mobile for faster sites over slower ones. Now the mobile-internet revolution is in full throttle and continuing to...
Local SEO Guide for 2020
Local SEO For Your Business - Where To Start?? Local SEO has changed the search landscape and given smaller business a shot at outranking big competition. However, local search optimisation isn’t just for smaller businesses and any firm that welcomes clients through...
HTTPS and SEO Guide
HTTPS - What Is All The Fuss About? HTTPS is part of internet security online HTTPS uptake is growing. Although the internet is amazing for many reasons, one of the negative aspects of the online sphere is security. It is a priority for search engine companies and web...
Google Quality Raters Guideline Updates and Online Businesses
In their efforts to improve the digital experience of internet users, Google strives to continuously tweak its guidelines. The purpose is to encourage online businesses to publish quality content.
Instagram Marketing Guide
Instagram is a powerful brand engagement network, with a user base that is growing at an incredible rate. At the core of Instagram's business model is a philosophy to help brands engage with their audience on a deeper level using visual content - which is why...
How To Make Your Website Trustworthy
Earning trust from search engines increases your visibility in search results over time. Online marketing involves significant trust factors. Search engines have built Trust scores into their algorithms, and consumers what assurances before they buy from online...
Guide to Google AMP and SEO
Google is intent on delivering improved performance for mobile users. The next logical step to the company’s mobile-first-approach is Accelerated Mobile Pages (AMP). The key driver behind AMP is to increase page speed for mobile users. The search engine giant aims to...
RankBrain – Getting Inside Google’s Head: What You Need To Know About RankBrain
According to Google, around 15 per cent of searches performed by end-users on a daily basis are unique. But also ambiguous! In the past, the search engine giant was not able to handle this category of searches effectively – despite their best efforts. When Google...
How To Conduct Consumer Research of Social Media
Social media has seen a shift in web consumerism. Online shoppers are savvier these days and armed with anti-spam defences are more difficult to reach. Yet the paradox is, social media networks still provide a powerful tool that enables companies to connect with...
How To Write For Search Engines
Yes, yes, we know you should write for people, but in doing so, it appears online businesses have forgotten they still also need to write for search engines. Optimisation is not dead yet. Despite Google claiming the Hummingbird algorithm can understand the context of...
Google Search Console Guide
A Closer Look At Google Search Console Using Google's Search Console (formerly Google Webmaster Tools) well can help you improve the overall performance of your website. It's an essential part of any SEO's toolbox and best of all, it's still free. It's certainly not...