Digital Marketing Blog

Content Marketing for 2020 – Fresh Approaches Collaborative Content Collaboration appears to b...

Social media marketing can be a bit hit and miss if not implemented with some kind of strategy and c...

Whilst the subject of WordPress and SEO is vast we wanted to at least get started with a few pointer...

What Is Google Panda? Google rolled out its attack on content spam with the introduction of Google P...

Technology has a short shelf-life. We know this. But is there a plausible alternative to SEO than si...

Paid advertising campaigns can burst a whole in your budget you could do without. And paying experts...

Ecommerce mistakes to avoid Reports indicate that online spending is set to continue over the next f...

Earlier this year, Google revealed its three most important ranking factors are content, links and R...

In their efforts to improve the digital experience of internet users, Google strives to continuously...

Instagram is a powerful brand engagement network, with a user base that is growing at an incredible ...

Earning trust from search engines increases your visibility in search results over time. Online mark...

Google is intent on delivering improved performance for mobile users. The next logical step to the c...

PPC has become a major player in online advertising. It gives online businesses more visibility, dri...

According to Google, around 15 per cent of searches performed by end-users on a daily basis are uniq...

The title question is the shadow on the back of every web owners mind. The truth is, nobody knows ex...

Google is serious about delivering quality content, so you should be too. According to the Big G’s...

If you have a website and hope to attract online customers to your online store, you need to be visi...

To combat the drop in organic reach on Facebook, marketers have started to post content more frequen...

There are many tactics you can employ to improve your SEO, both on-page and off-page. Today we are g...

What do you think when you read typically-worded copy on a brand website? Is it not often the case t...

Social media has already revolutionised the way online users stay digitally connected, share content...

For B2B professionals, Linkedin is arguably the social network to be. The growing number of professi...

Social media has seen a shift in web consumerism. Online shoppers are savvier these days and armed w...

Online marketers are focusing on humanising their brand and personalising their service. But how do ...

Using deep links when building an online profile will help increase your online visibility, boost se...

Some online companies are still finding their feet on social networks. And with so many to choose fr...

The ultimate goal of SEO and content marketing is to rank higher in search engines so that your webs...

Google filed a patent last week which suggests the search engine giant is looking to improve the way...

I think it is fair to say that some business owners looking to make their digital presence felt have...

Attracting web traffic to your site is all well and good, but if visitors are not engaging with your...

To build a high traffic website you need good SEO. There, we said it. May as well go for the kill. B...

The online marketing game can be a little tricky until you get used to it. The best approach to make...

The importance of using images and animated videos is apparent in online marketing. According to Rhy...

Facebook is pushing its paid ad subscriptions by adding deep links to app installations. The service...

Social media metrics (likes, shares, etc) do not typically show up in search engine results. However...

Facebook announced last week that it is adding the carousel ad format to mobile platforms. The socia...

There is no doubt Google is the boss of search. And it can be a right little #@5]?~#. What Google wa...

When you start an SEO campaign, you have to enter into with long-term thinking in mind. In which cas...

Yes, yes, we know you should write for people, but in doing so, it appears online businesses have fo...

Ever since Facebook took the decision to limit the amount of followers that receive your content, re...

Social media marketing is a great way to pull visitors to your site, but without relevant data it is...

To the digital marketing industry, Google algorithm updates have become a tense event akin to a poli...

Digital marketing can appear pretty daunting to newcomers. It seems quite exciting at first doesn’...

The issue of a cross-generation audience has always posed a problem for marketers. The digital arena...

Driving traffic to your website takes patience and hard work. Converting buyers into browsers takes ...

Building trusted links is a major benefit for your SEO campaign. However, with so many bad industry ...

In 2011, Google issued a patent describing Knowledge Cards. In 2015, we are already starting to see ...

Traditional marketing strategies focus on raising brand awareness, but since the internet provided t...

Link building has become something of an SEO minefield of late. Search engines are penalising webmas...

You may remember Google launched a call-only feature in their Adwords account earlier this year. Wel...

Research conducted by BrightLocal over the last couple of years found that online marketers say sear...

One of the challenges faced by digital marketers is deciding which content will perform well in sear...

Facebook recently launched three TV ads in the UK – but there seems no clear reason why the so...

Over the past few years, there has been a division of opinion over subdomains and subfolders. Which ...

A recent piece in the New York Times discusses how social media and online marketing affect financia...

Back in the 1990’s, Cadbury picked up on the Friday Feeling, using it in its celebrated Crunch...

Mark Zuckerberg has been splashing the cash again – this time with the acquisition of TheFind, an ...

Reputation is a pretty big deal in business, especially in the virtual world. Customers want to be a...

To increase visibility online, companies and professionals need to build an online profile. This als...

A recent report published by Leadtail Social Insights in conjunction with Neustar highlights compell...

Scraper Bots & Spam Bots Create Havoc With a Website Have you ever had a moment when you find a ...

Need Help Writing Blog Content? Here’s A Simple Formula So you’ve conceded to the fact you need ...

In 2012, Matt Cutts said Google wanted to “level the playing field” for webmasters that build gr...

Facebook is emerging as one of the best platforms for online businesses to leverage their brand. Des...

SEO can be daunting for small businesses entering the world of digital marketing for the first time....

Marketers cannot underestimate the power of social media marketing. Twitter is a prime example. Howe...

Video is becoming increasingly popular with marketers and consumers. Short, snappy promotional ads a...

Virtually everyone has heard of the infamous dress – it’s even got its own Wikipedia page. The e...

Backlinks are rated highly by search engines and will rank websites with a high number of inbound li...

It is the dream of every marketer and business owner to create a piece of content that goes viral. B...

For webmasters and SEO agencies, there is a lot of focus on providing unique content that offers rea...

If social media marketing has becoming a drag, maybe it’s time to investigate the alternatives. Fa...

With so much competition, marketers are finding it increasingly difficult to hold on to customers. S...

Negative SEO has been causing some online business owners distress over the last couple of years. So...

Ten years ago, online businesses were booming thanks to a relatively unregulated internet. Whilst ma...

Analysing Google Adwords data is about to get better. The Store Visits metric enables shop owners to...

The rise of digital media has seen a decline in print-based magazines. Industry leaders do not envis...

Facebook look to be advancing plans to provide users with a voice recognition service. The social me...

Competition for online brands is fierce. And with the way search engine algorithms are shaping up, t...

For business owners that are new to the online landscape, SEO can be overwhelming. Whilst it is true...

There is a major problem brewing for bloggers – penalties for copyright infringement on images. In...

Choosing the right social networks for your marketing efforts is a vital part of your wider strategy...

Exact-match keyword domains are still ranking higher than unmatched , according to recent study. Res...

Talk about user experience in digital marketing and both design and functionality of a website will ...

If Facebook is a part of you marketing strategy you will probably have weighed up the prospect of ad...

Google has added three new features to AdWords that make managing your campaigns easier. The search ...

Links are one of the toughest elements to SEO since Google stepped up its algorithm updates in 2011....

Content marketing has become the biggest thing in the digital sector over the last half decade. Cons...

The digital landscape changes so quickly it’s hard for business owners to keep up. When you run a ...

With all the work that goes into sorting your on-page SEO techniques, it’s easy to forget there is...

To measure the effectiveness of your marketing campaign, make improvements and increase your ROI you...

Are infinite loops, dirty architecture and too many indexed URLs ruining your website? Crawl Rank an...

SEO And Social Media Can Work Together In Harmony In the digital marketing sector there is a hot deb...

Micro Content – Content Marketing Strategy If you keep in touch with the latest content market...

Content Marketing & SEO Tools If you’re just starting out on a new business venture, have ...

Expansion Via International SEO As the business world grows ever smaller the time may come where you...