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Verifying A Google Search Console Domain Property With Cloudflare
IMPORTANT NOTE: If you set up a domain property in Google Search Console you will not yet have acces...
Conversational Search (Voice Search) and Conversational Actions – Current Situation
Voice search (also referred to as conversational search), is dramatically on the increase and accord...
Content Marketing Guide for 2020
Content Marketing for 2020 – Fresh Approaches Collaborative Content Collaboration appears to b...
Social Media Marketing Guide For 2020
Social media marketing can be a bit hit and miss if not implemented with some kind of strategy and c...
Modern SEO Keyword Strategy Guide
Google Hummingbird Approach To Keyword Strategy Hummingbird was supposed to improve search results. ...
WordPress SEO Guide
Whilst the subject of WordPress and SEO is vast we wanted to at least get started with a few pointer...
Google Panda – What Does It Mean For Your SEO?
What Is Google Panda? Google rolled out its attack on content spam with the introduction of Google P...
App Store Optimisation Guide
Technology has a short shelf-life. We know this. But is there a plausible alternative to SEO than si...
Website Speed For SEO and HTTP2 Guide
Website Speed and SEO Website speed and SEO go hand in hand. Google have announced that as of July...
Local SEO Guide for 2020

Local SEO For Your Business – Where To Start?? Local SEO has changed the search landscape and ...
Mobile First – How Businesses Need To Optimise For Mobile

Mobile First Commerce Mobile commerce is thought to be growing 200% faster than eCommerce. Consumers...
How Video Can Help Your Online Efforts

Video Marketing Rises Video marketing is a must-have element in any modern marketeers toolkit. There...
HTTPS and SEO Guide

HTTPS – What Is All The Fuss About? HTTPS uptake is growing. Although the internet is amazing ...
What Ranking Factors Should You Concentrate On?

Earlier this year, Google revealed its three most important ranking factors are content, links and R...
Google Quality Raters Guideline Updates and Online Businesses

In their efforts to improve the digital experience of internet users, Google strives to continuously...
How To Approach Influencers and Earn Backlinks

Before we explain how to earn backlinks from influencers, we must stress that this SEO tactic will o...
Instagram Marketing Guide

Instagram is a powerful brand engagement network, with a user base that is growing at an incredible ...
How To Make Your Website Trustworthy

Earning trust from search engines increases your visibility in search results over time. Online mark...
Guide to Google AMP and SEO

Google is intent on delivering improved performance for mobile users. The next logical step to the c...
Paid Ads v Organic Search SEO v Paid Social – Which Is More Sustainable?

PPC has become a major player in online advertising. It gives online businesses more visibility, dri...
RankBrain – Getting Inside Google’s Head: What You Need To Know About RankBrain

According to Google, around 15 per cent of searches performed by end-users on a daily basis are uniq...
Google Ranking Factors We Know Of
The title question is the shadow on the back of every web owners mind. The truth is, nobody knows ex...
Dancing With Google: How To Show Search Engines You Are Serious About Content
Google is serious about delivering quality content, so you should be too. According to the Big G’s...
Need To Improve Your Organic Search: Here’s How
If you have a website and hope to attract online customers to your online store, you need to be visi...
The Facebook Paradox: Is Posting More Content For Organic Reach A Good Idea?

To combat the drop in organic reach on Facebook, marketers have started to post content more frequen...
5 SEO Verticals To Improve Page Rank
There are many tactics you can employ to improve your SEO, both on-page and off-page. Today we are g...
Voice Search And SEO

Voice Search Will Impact SEO Voice recognition has moved on from the early Siri days and gained a lo...
Humanising Your Brand Is Key To Online Marketing
What do you think when you read typically-worded copy on a brand website? Is it not often the case t...
How Social Media Is Evolving Customer Service

Social media has already revolutionised the way online users stay digitally connected, share content...
4 Tips For Social Media Marketing On Linkedin

For B2B professionals, Linkedin is arguably the social network to be. The growing number of professi...
How To Conduct Consumer Research of Social Media
Social media has seen a shift in web consumerism. Online shoppers are savvier these days and armed w...
Improve SEO With These Deep Linking Tips

Using deep links when building an online profile will help increase your online visibility, boost se...
Which Social Media Networks Drive the Highest Traffic and Conversion Rates?
Some online companies are still finding their feet on social networks. And with so many to choose fr...
Will Google Rivals Improve Search?
Google is the number one undisputed search engine – for now. But how much longer will the Big G re...
How to plan a content marketing strategy

The ultimate goal of SEO and content marketing is to rank higher in search engines so that your webs...
Google Files Patent To Improve Search Results Using Rich Content
Google filed a patent last week which suggests the search engine giant is looking to improve the way...
How To Manage Expectations When It Comes To Improving SEO Results
I think it is fair to say that some business owners looking to make their digital presence felt have...
5 Tips To Attracting Relevant Website Traffic
Attracting web traffic to your site is all well and good, but if visitors are not engaging with your...
SEO Or No SEO: Why Optimisation Should Be A Part of Your Digital Marketing Strategy
To build a high traffic website you need good SEO. There, we said it. May as well go for the kill. B...
Are You Missing Opportunities For Lead Generation?
The online marketing game can be a little tricky until you get used to it. The best approach to make...
GIF Up: Add Personality To Your Brand On Social Media
The importance of using images and animated videos is apparent in online marketing. According to Rhy...
Facebook Add Deep Links In Mobile Ads

Facebook is pushing its paid ad subscriptions by adding deep links to app installations. The service...
Why You Should Be Taking Advantage of Tweets in Google Search
Social media metrics (likes, shares, etc) do not typically show up in search engine results. However...
Facebook Adds Carousel Format To Mobile
Facebook announced last week that it is adding the carousel ad format to mobile platforms. The socia...
What Google Wants, Google Gets: A Focus On SEO Strategy
There is no doubt Google is the boss of search. And it can be a right little #@5]?~#. What Google wa...
5 SEO Tips That Protect Your Long-term PageRank
When you start an SEO campaign, you have to enter into with long-term thinking in mind. In which cas...
It’s time To Cull Your Facebook ‘Friends’
Ever since Facebook took the decision to limit the amount of followers that receive your content, re...
How To Track Revenue In Social Media Networks
Social media marketing is a great way to pull visitors to your site, but without relevant data it is...
Google Algorithm Updates – When Will It Ever End?
To the digital marketing industry, Google algorithm updates have become a tense event akin to a poli...
Expert Tips To Write Copy That Converts
Driving traffic to your website takes patience and hard work. Converting buyers into browsers takes ...
How To Build Links Without Risking Google Penalties
Building trusted links is a major benefit for your SEO campaign. However, with so many bad industry ...
What Are Google Knowledge Cards?
In 2011, Google issued a patent describing Knowledge Cards. In 2015, we are already starting to see ...
What Is Pull Marketing And Does It Work?

Traditional marketing strategies focus on raising brand awareness, but since the internet provided t...
Link Building Advice – From Search Engines
Link building has become something of an SEO minefield of late. Search engines are penalising webmas...
Quality of Citations Not Quantity Improve Search Results
Research conducted by BrightLocal over the last couple of years found that online marketers say sear...
Digital Marketers Need To Be Able To Predict The Future To Succeed
One of the challenges faced by digital marketers is deciding which content will perform well in sear...
Why has Facebook started advertising on TV?
Facebook recently launched three TV ads in the UK – but there seems no clear reason why the so...
Why Do Financial Advisors Still Resist Social Media?
A recent piece in the New York Times discusses how social media and online marketing affect financia...
Leveraging The Friday Feeling With Digital Marketing
Back in the 1990’s, Cadbury picked up on the Friday Feeling, using it in its celebrated Crunch...
Facebook Adds eCommerce Shopping Engine To It’s Basket

Mark Zuckerberg has been splashing the cash again – this time with the acquisition of TheFind, an ...
Improving Your Online Reputation In 5 Steps
Reputation is a pretty big deal in business, especially in the virtual world. Customers want to be a...
Why You Need Specialist Writers And Influencers In Your Industry

To increase visibility online, companies and professionals need to build an online profile. This als...
How Are Marketers Changing Tactics On Social Media?
A recent report published by Leadtail Social Insights in conjunction with Neustar highlights compell...
Expert Tips To Grow Your Company Blog

Need Help Writing Blog Content? Here’s A Simple Formula So you’ve conceded to the fact you need ...
Google Makes It Even Harder For SME Marketers To Promote Content
In 2012, Matt Cutts said Google wanted to “level the playing field” for webmasters that build gr...
The New Strategy For Content Marketing On Facebook
Facebook is emerging as one of the best platforms for online businesses to leverage their brand. Des...
Six Month SEO Strategy For SME’s

SEO can be daunting for small businesses entering the world of digital marketing for the first time....
What Do The Experts Say About Marketing On Twitter?
Marketers cannot underestimate the power of social media marketing. Twitter is a prime example. Howe...
Creating and Using Paid Video Ads

Video is becoming increasingly popular with marketers and consumers. Short, snappy promotional ads a...
Viral Content: What Can The Multi-Coloured Dress Teach Us About Viral Content?
Virtually everyone has heard of the infamous dress – it’s even got its own Wikipedia page. The e...
How To Optimize The Backlink Structure Of Your Website
Backlinks are rated highly by search engines and will rank websites with a high number of inbound li...
How To Make Your Content Go Viral
It is the dream of every marketer and business owner to create a piece of content that goes viral. B...
What Does “Value In Content” Mean And How Do You Achieve This?
For webmasters and SEO agencies, there is a lot of focus on providing unique content that offers rea...
Fed Up With Facebook and Twitter? Social Media Alternatives

If social media marketing has becoming a drag, maybe it’s time to investigate the alternatives. Fa...
SEO Tips: Focusing On What The Consumer Wants
With so much competition, marketers are finding it increasingly difficult to hold on to customers. S...
A Decade of SEO: How Can SME’s Compete With Corporate Rivals
Ten years ago, online businesses were booming thanks to a relatively unregulated internet. Whilst ma...
Your Website – Your Industry Magazine

The rise of digital media has seen a decline in print-based magazines. Industry leaders do not envis...
Facebook Looking To Develop Speech Recognition Service
Facebook look to be advancing plans to provide users with a voice recognition service. The social me...
Building An Online Brand That Will Survive
Competition for online brands is fierce. And with the way search engine algorithms are shaping up, t...
5 Common SEO Mistakes
For business owners that are new to the online landscape, SEO can be overwhelming. Whilst it is true...
Getty Images Suing Blog Owners Over Image Copyright Infringements
There is a major problem brewing for bloggers – penalties for copyright infringement on images. In...
Is It Time To Rethink Your Social Network Choices?
Choosing the right social networks for your marketing efforts is a vital part of your wider strategy...
Research Shows Exact-Match Keyword Domains Still Rank Higher
Exact-match keyword domains are still ranking higher than unmatched , according to recent study. Res...
The Role Of User Experience In Content Marketing
Talk about user experience in digital marketing and both design and functionality of a website will ...
Is It Time To Invest In Facebook Advertising?
If Facebook is a part of you marketing strategy you will probably have weighed up the prospect of ad...
5 Link Building Tips For A Post-Penguin World
Links are one of the toughest elements to SEO since Google stepped up its algorithm updates in 2011....
How Small Businesses Can Fight The Big Guns In Search Marketing
The internet has been a bittersweet thing for small businesses. Local shops and services have had to...
Will The Content Marketing Bubble Ever Burst?
Content marketing has become the biggest thing in the digital sector over the last half decade. Cons...
5 SEO Myths Business Owners Need To Forget

The digital landscape changes so quickly it’s hard for business owners to keep up. When you run a ...
Key Question: How Is Your Off-Page SEO Performance?
With all the work that goes into sorting your on-page SEO techniques, it’s easy to forget there is...
What Are The Most Important Metrics For Content Marketing?
To measure the effectiveness of your marketing campaign, make improvements and increase your ROI you...
Infinite Loops Dirty Architecture And Too Many Indexed URLs
Are infinite loops, dirty architecture and too many indexed URLs ruining your website? Crawl Rank an...
Is SEO V Social Media An Unnecessary Debate?

SEO And Social Media Can Work Together In Harmony In the digital marketing sector there is a hot deb...
Diversify Your Content Strategy With Micro Content
Micro Content – Content Marketing Strategy If you keep in touch with the latest content market...
How To Expand Your Business With International SEO

Expansion Via International SEO As the business world grows ever smaller the time may come where you...
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