PPC has become a major player in online advertising. It gives online businesses more visibility, drives traffic and increases conversions. But is it more sustainable than organic search? It’s no secret that search engines like Google et al make huge profits from paid...
Facebook is pushing its paid ad subscriptions by adding deep links to app installations. The service allows advertisers to steer mobile uses to specific pages. The feature works by downloading a mobile app ad inside Facebook and directing it to a specific product page...
Google has added three new features to AdWords that make managing your campaigns easier. The search giant has been busy this year with its paid ads system as the online advertising competition heats up - and Google isn’t done yet.Not all the changes have been welcomed...