Dec 4, 2017 | Content Marketing, Paid Search, Paid Social, SEO, Social Media, Technical SEO
What Is Google Panda? Google rolled out its attack on content spam with the introduction of Google Panda. It became clear the update was a significant one – not least for a number of news and press release sites. PR Newswire made a lot of the Panda headlines,... 
Jan 18, 2016 | Paid Search, PPC, SEO
PPC has become a major player in online advertising. It gives online businesses more visibility, drives traffic and increases conversions. But is it more sustainable than organic search? It’s no secret that search engines like Google et al make huge profits from paid...