What Is Google Panda? Google rolled out its attack on content spam with the introduction of Google Panda. It became clear the update was a significant one – not least for a number of news and press release sites. PR Newswire made a lot of the Panda headlines,...
Getting started with PPC – Some tactics and background for start-ups and beginners To boost sales it is not unusual for small businesses to paying for advertising through Google Adwords. Also known as pay-per-click (PPC), the technique gives your ads and...
PPC has become a major player in online advertising. It gives online businesses more visibility, drives traffic and increases conversions. But is it more sustainable than organic search? It’s no secret that search engines like Google et al make huge profits from paid...
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