Bing Ads (formerly Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both the Bing and Yahoo! search engines.
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PPC & Paid Search Articles
Web banner
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the...
Click-through rate
Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link. ...
Bidding
Bidding is an offer of setting a price one is willing to pay for something. A price offer is called a bid. The term may be used in context of auctions, stock exchange, card games, or real estate.
Online advertising
Online advertising, also known as online advertisement, internet marketing, online marketing or e-marketing, is the marketing and promotion of products or services over the Internet. Examples of online advertising include contextual ads on search engine results pages,...
AdWords
Google AdWords is Google's main advertising product and main source of revenue. Google's total advertising revenues were USD$42.5 billion in 2012. AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille...
PPC Strategies For Beginners & Mistakes To Avoid
Paid advertising campaigns can burst a whole in your budget you could do without. And paying experts to manage your sponsored ads for you can turn your stomach by the end of the month. So if you want to save a few quid, why not try having a dabble with AdWords...
Paid Ads v Organic Search SEO v Paid Social – Which Is More Sustainable?
PPC has become a major player in online advertising. It gives online businesses more visibility, drives traffic and increases conversions. But is it more sustainable than organic search? It’s no secret that search engines like Google et al make huge profits from paid...
New To Digital Marketing: Key Tips For Start-Ups
Digital marketing can appear pretty daunting to newcomers. It seems quite exciting at first doesn’t it? Then you start reading about all the things you need to know and it’s confusing. Let’s change that. This is an easy-to-follow guide to digital marketing so that you...
Marketing Tips: Cross-Generation Advertising For Online Businesses
The issue of a cross-generation audience has always posed a problem for marketers. The digital arena is no exception, but there are more tools and platforms with which you can launch relevant campaigns to specific audiences. Communicating with your audience is key in...
PPC News: Verify Contacts Numbers For Adwords
You may remember Google launched a call-only feature in their Adwords account earlier this year. Well, now they are asking companies to verify the numbers prospects have to call. If you are not familiar with the call-only feature in Adwords, it is simply an option for...
Creating and Using Paid Video Ads
Video is becoming increasingly popular with marketers and consumers. Short, snappy promotional ads are easier to digest and provide more entertainment from end users. And with a growing number of platforms hosting video format, marketers have more options than ever....
Google Launch Store Visit Metrics
Analysing Google Adwords data is about to get better. The Store Visits metric enables shop owners to verifying how effective your ad campaigns are at attracting customers to your physical store. The store visit metric will be added to the Estimated Total Conversions...
3 New AdWords Features For More Effective PPC Campaigns
Google has added three new features to AdWords that make managing your campaigns easier. The search giant has been busy this year with its paid ads system as the online advertising competition heats up - and Google isn’t done yet.Not all the changes have been welcomed...