Growth Marketing Articles

Return on investment

Return on investment (ROI) is a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. It is one way of considering profits in relation to capital invested.

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Loyalty business model

The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical...

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Web traffic

Web traffic is the amount of data sent and received by visitors to a web site. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the...

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Brand awareness

Brand Awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of target market, brand awareness is the primary goal of advertising in the early months or...

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Business day

A business day is considered every official working day of the week. Another common term is working day. Typically, these are the days between and including Monday to Friday and do not include public holidays and weekends. The definition of a business day varies by...

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How to beat procrastination – 9 actionable tips

How to beat procrastination – 9 actionable tips

Are you always asking yourself how to be more productive? It’s hard, isn’t it? We live in a world full of distractions and full of people telling you how to be productive. But, before you consign this blog post to the ‘read it all before’ pile, we’d just ask that you...

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Is Your Online Business Failing? 4 Tips For Success

Is Your Online Business Failing? 4 Tips For Success

Before you can expect your online business to succeed, you need a blend of the right ingredients. For the purpose of this article, we will assume you have laid your SEO foundations and the information architecture of your website provides a good user-experience. It...

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Humanising Your Brand Is Key To Online Marketing

Humanising Your Brand Is Key To Online Marketing

What do you think when you read typically-worded copy on a brand website? Is it not often the case that companies use business terms and corporate-sounding lingo? The language marketer’s use is designed to make them appear more business-like? Yes, we know you are a...

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Pros and Cons of Purchasing on Google

Pros and Cons of Purchasing on Google

Google recently launched a buy button to help make mobile shopping easier. Although the service is still in beta testing, retailers are asking questions as to whether “Purchasing on Google” will benefit their online stores. For the time being, the service is not going...

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How to plan a content marketing strategy

How to plan a content marketing strategy

The ultimate goal of SEO and content marketing is to rank higher in search engines so that your website is visible and in a position where you increase conversions. To increase conversions your content needs to be engaging.  And to do that you need a content marketing...

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5 Tips To Attracting Relevant Website Traffic

5 Tips To Attracting Relevant Website Traffic

Attracting web traffic to your site is all well and good, but if visitors are not engaging with your content or buying your products, your marketing efforts are all for nothing. To be successful online you need to attract relevant traffic. Here are some tips. Target...

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Are You Missing Opportunities For Lead Generation?

Are You Missing Opportunities For Lead Generation?

The online marketing game can be a little tricky until you get used to it. The best approach to make is to forget you are online and approach customers visiting your virtual store in the same manner you would if they came into your physical place of work. Your website...

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What Google Wants, Google Gets: A Focus On SEO Strategy

What Google Wants, Google Gets: A Focus On SEO Strategy

There is no doubt Google is the boss of search. And it can be a right little #@5]?~#. What Google wants, Google gets. The tussle for the top 20 SEO ranks suffers from malpractice, and to make online businesses operate on a “level playing field,” search engines have to...

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Why Digital Marketing Needs Collaboration

Why Digital Marketing Needs Collaboration

Tips for Managing a Digital Marketing Project Digital marketing is essentially a creative field, and like any large scale artistic production, requires the influence of multiple skillsets. Promoting your business online therefore requires collaboration. It is...

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How Social Intranet Can Resolve Your Collaboration Issues

How Social Intranet Can Resolve Your Collaboration Issues

The digital age is changing the way we work. Or at least it gives companies the potential to adopt new practices that are cost-effective and wide-reaching. Communication technology makes it possible for companies to improve the lines of communication both with users...

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New To Digital Marketing: Key Tips For Start-Ups

New To Digital Marketing: Key Tips For Start-Ups

Digital marketing can appear pretty daunting to newcomers. It seems quite exciting at first doesn’t it? Then you start reading about all the things you need to know and it’s confusing. Let’s change that. This is an easy-to-follow guide to digital marketing so that you...

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Expert Tips To Write Copy That Converts

Expert Tips To Write Copy That Converts

Driving traffic to your website takes patience and hard work. Converting buyers into browsers takes skill. If your website is not graced with copy that sells, there is little point having a website. It can sometimes be the case that striking the right balance with...

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What Is Pull Marketing And Does It Work?

What Is Pull Marketing And Does It Work?

Traditional marketing strategies focus on raising brand awareness, but since the internet provided the platform for businesses to become publishers, brands are trying to pull in customers through various digital strategies. Pull marketing is becoming a growing trend...

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Link Building Advice – From Search Engines

Link Building Advice – From Search Engines

Link building has become something of an SEO minefield of late. Search engines are penalising webmasters that are found to be manipulating search results in an effort to obtain a higher page rank. As a result, many website owners have been deterred from practicing...

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Quality of Citations Not Quantity Improve Search Results

Quality of Citations Not Quantity Improve Search Results

Research conducted by BrightLocal over the last couple of years found that online marketers say search engines give quality of citations rather than quantity of citations precedence in search results. The Expert Citation Survey identifies 70 per cent of participants...

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Why Do Financial Advisors Still Resist Social Media?

Why Do Financial Advisors Still Resist Social Media?

A recent piece in the New York Times discusses how social media and online marketing affect financial advisors. To be precise, it quotes Mitchell S. Rock, a senior vice president at Morgan Stanley. He's an advocate of social media, saying it helps get ideas in front...

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Leveraging The Friday Feeling With Digital Marketing

Leveraging The Friday Feeling With Digital Marketing

Back in the 1990's, Cadbury picked up on the Friday Feeling, using it in its celebrated Crunchie advert. The Friday vibe is one of happiness, positivity and the hint of some time with family and friends. There is money to be made from using marketing to evoke similar...

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Improving Your Online Reputation In 5 Steps

Improving Your Online Reputation In 5 Steps

Reputation is a pretty big deal in business, especially in the virtual world. Customers want to be assured they are dealing with reliable professionals and to guarantee this search engines demand trust and authority in their rankings. Building a reputation online is...

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Your Website – Your Industry Magazine

Your Website – Your Industry Magazine

The rise of digital media has seen a decline in print-based magazines. Industry leaders do not envisage an end to this transformation, especially now readers can access material online using mobile devices. The reason for the decline in print sales is simply because...

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