Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to...
The term social refers to a characteristic of living organisms as applied to populations of humans and other animals. It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of...
Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. As of September 2012, Facebook has over one billion active users, more than half of whom use Facebook on a mobile device. Users must register before using the site,...
Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter. A distinctive...
Facebook is a social networking website, founded in 2004. This is a list of software and technology features that can be found on the Facebook website.
Paid advertising campaigns can burst a whole in your budget you could do without. And paying experts to manage your sponsored ads for you can turn your stomach by the end of the month. So if you want to save a few quid, why not try having a dabble with AdWords...
Facebook is pushing its paid ad subscriptions by adding deep links to app installations. The service allows advertisers to steer mobile uses to specific pages. The feature works by downloading a mobile app ad inside Facebook and directing it to a specific product page...
Social media marketing is a great way to pull visitors to your site, but without relevant data it is difficult to determine how much revenue you are generating from social channels. Basic data analysis allows you to measure traffic and even analyse which titles are...
Digital marketing can appear pretty daunting to newcomers. It seems quite exciting at first doesn’t it? Then you start reading about all the things you need to know and it’s confusing. Let’s change that. This is an easy-to-follow guide to digital marketing so that you...
The issue of a cross-generation audience has always posed a problem for marketers. The digital arena is no exception, but there are more tools and platforms with which you can launch relevant campaigns to specific audiences. Communicating with your audience is key in...
Facebook recently launched three TV ads in the UK - but there seems no clear reason why the social media giant would need to do this. Business Insider couldn't work it out either, saying; 'It's not entirely clear what the aim of the advertising is, beyond perhaps...
A recent piece in the New York Times discusses how social media and online marketing affect financial advisors. To be precise, it quotes Mitchell S. Rock, a senior vice president at Morgan Stanley. He's an advocate of social media, saying it helps get ideas in front...
A recent report published by Leadtail Social Insights in conjunction with Neustar highlights compelling content is crucial to engaging followers on social media. Subsequently, marketers are sharing more news from established and reliable sources and creating more of...
Video is becoming increasingly popular with marketers and consumers. Short, snappy promotional ads are easier to digest and provide more entertainment from end users. And with a growing number of platforms hosting video format, marketers have more options than ever....
If Facebook is a part of you marketing strategy you will probably have weighed up the prospect of advertising on the social network. Paid Facebook ads are the best way to reach its giant audience, while organic reach on the network edges closer to 0%. Which means the...