Social media marketing can be a bit hit and miss if not implemented with some kind of strategy and clearly defined tactics. By that, we mean, it’s a hit for some and a miss for others. So you have to ask yourself, if social media channels are not working for you, are...
Getting started with PPC – Some tactics and background for start-ups and beginners To boost sales it is not unusual for small businesses to paying for advertising through Google Adwords. Also known as pay-per-click (PPC), the technique gives your ads and...
Some online companies are still finding their feet on social networks. And with so many to choose from in today’s virtual world, knowing which the best platform for your business can be a tricky trial and error exercise. So we thought we would put together some...
Facebook is pushing its paid ad subscriptions by adding deep links to app installations. The service allows advertisers to steer mobile uses to specific pages. The feature works by downloading a mobile app ad inside Facebook and directing it to a specific product page...
Now that Facebook is pushing paid advertising, it’s time marketers changed their social media strategy. So if you are going down the paid ad route, what tactics should you use to get the most bang for your buck? Targeted audience You would be surprised by the number...
Facebook recently launched three TV ads in the UK – but there seems no clear reason why the social media giant would need to do this. Business Insider couldn’t work it out either, saying; ‘It’s not entirely clear what the aim of the advertising...
Mark Zuckerberg has been splashing the cash again – this time with the acquisition of TheFind, an eCommerce search engine that personalises shopping experiences for Facebook users. The new function is good news for small businesses that act as resellers for top-named...
If Facebook is a part of you marketing strategy you will probably have weighed up the prospect of advertising on the social network. Paid Facebook ads are the best way to reach its giant audience, while organic reach on the network edges closer to 0%. Which means the...
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