Facebook is pushing its paid ad subscriptions by adding deep links to app installations. The service allows advertisers to steer mobile uses to specific pages. The feature works by downloading a mobile app ad inside Facebook and directing it to a specific product page...
Social media marketing is a great way to pull visitors to your site, but without relevant data it is difficult to determine how much revenue you are generating from social channels. Basic data analysis allows you to measure traffic and even analyse which titles are...
Facebook recently launched three TV ads in the UK - but there seems no clear reason why the social media giant would need to do this. Business Insider couldn't work it out either, saying; 'It's not entirely clear what the aim of the advertising is, beyond perhaps...
A recent piece in the New York Times discusses how social media and online marketing affect financial advisors. To be precise, it quotes Mitchell S. Rock, a senior vice president at Morgan Stanley. He's an advocate of social media, saying it helps get ideas in front...
A recent report published by Leadtail Social Insights in conjunction with Neustar highlights compelling content is crucial to engaging followers on social media. Subsequently, marketers are sharing more news from established and reliable sources and creating more of...
If Facebook is a part of you marketing strategy you will probably have weighed up the prospect of advertising on the social network. Paid Facebook ads are the best way to reach its giant audience, while organic reach on the network edges closer to 0%. Which means the...