Our guides on topics covering all aspects of digital marketing, including our specialisms of technical SEO and social media marketing.
International SEO Checklist
This checklist is designed to help you plan, audit, and execute international SEO properly and covers strategy, localisation, technical configuration, canonicalisation, internal linking, and hreflang implementation.
SEO Competitor Analysis Guide
In organic search, you are not just competing against businesses that sell similar products; you are competing against every single website that ranks for the keywords your customers use. This distinction is critical. A Wikipedia page, an industry blog, an aggregation...
Keyword Research Guide: How To Do Keyword Research For SEO
Keyword Research Guide: How To Do Keyword Research For SEO Keyword research remains one of the most misunderstood, and most misused, disciplines in SEO. Despite advances in machine learning, semantic search, and AI-driven ranking systems, search engines still rely on...
Using Google Trends for Keyword Research
In online marketing, or search engine optimisation (SEO), it has become important to always be ahead of others. To do this, marketers need to have a good grasp on keyword trends in order to understand what matters most to target audiences at a given time and what is...
Image Optimisation Guide for SEO & Accessibility
Optimizing Website Images: A Guide to SEO and Accessibility Images are powerful tools for enhancing your website's visual appeal, breaking up text, and conveying information in a way that words alone often can't. However, to truly maximize their effectiveness, it's...
Technical SEO Audit Checklist
A comprehensive technical SEO audit checklist that you can use to assess and improve the technical aspects of a website: 1. Crawlability and Indexing: Verify robots.txt file for proper directives. Ensure important pages are not blocked from indexing. Check the XML...
Shopify SEO Guide
Revealing Shopify SEO Benefits, Meeting Challenges, and Implementing Solutions The ecommerce platform Shopify has a number of search engine optimisation advantages for tech-savvy marketers looking to increase their visibility on the web. Firstly, URL structures in...
Hootsuite Benefits – Comprehensive Guide to Hootsuite
Unlocking Marketing Potential: A Comprehensive Guide to Hootsuite In the dynamic landscape of digital marketing, where social media plays a pivotal role, businesses are constantly seeking efficient tools to streamline their efforts and maximize their online presence....
Passage Indexing Guide: What is It and Why Does It Matter For SEO?
The Significance of Passage Indexing in Google for SEO In the ever-evolving landscape of search engine optimization (SEO), staying abreast of Google's algorithmic updates is crucial for online visibility. One notable advancement is "Passage Indexing." This innovative...
HTTPS Response Codes List and Their Meanings
HTTPS is HTTP with secure encryption. The difference between the two protocols (HTTP and HTTPS) is HTTPS uses TLS (Transport Layer Security) (SSL (secure socket layer)) to encrypt normal HTTP requests and subsequently HTTP responses. As a result, HTTPS is more secure...
Definitive Guide to Crawling, Crawl Budget and Crawl Optimisation for SEO
Crawling - What is it? Crawling is a process used by search engines as part of information retrieval systems (i.e. web search systems which are a subsection of information retrieval as a discipline). Crawlers (A.K.A. spiders or bots) traverse the web via links or...
Content Marketing Guide
Content Marketing - Fresh Approaches Collaborative Content Collaboration appears to be taking hold in creative communities at the moment. It’s only a matter of time before it becomes a fully-blown trend. Best hop on that boat now before it gets too crowded. The idea...
Social Media Marketing Guide
Social media marketing can be a bit hit and miss if not implemented with some kind of strategy and clearly defined tactics. By that, we mean, it’s a hit for some and a miss for others. So you have to ask yourself, if social media channels are not working for you, are...
Modern SEO Keyword Strategy Guide
Google Hummingbird Approach To Keyword Strategy Hummingbird was supposed to improve search results. But is it fair to say, the short and curlies of it is, this bird ain’t doing nothing. But is it Google’s algorithm that does not work, or is it because the content...
Website UX Guide
Providing Website Customers With Good User Experience The development of digital media across multi-channel platforms enable brands to enhance user experience. Yet many online businesses concentrate on the product rather than the customer. Improving website user...
