Difference Between a 404 and a Soft 404 and Why It Matters
Soft 404 vs Hard 404 in SEO: What’s the Difference and Why It Matters When a page disappears from a website, how your server and content respond sends important signals to search engines. In SEO, not all “missing pages” are treated equally. Two terms that often cause...
A Practical Content Strategy for Lawyers in the UK
For law firms in the UK, content strategy is no longer optional. Prospective clients increasingly research legal issues online before ever contacting a solicitor, and the firms that appear helpful, authoritative, and trustworthy at this stage are far more likely to...
How Generative AI Can Revolutionise Your SEO Strategy
SEO strategies are changing due to generative AI, which automates and enhances different aspects of the search engine optimisation experience. Here are some key ways how it can revolutionise SEO: Content Creation and Optimisation Generative AI can produce...
Google Pigeon Algorithm Update: Impact, Purpose and Significance to Local SEO
Google constantly refines its strategies to enhance user experience and provide more relevant results. One of the pivotal updates that took the SEO community by storm was the Google Pigeon algorithm, a significant algorithmic shift that aimed to revolutionize local...
Technical SEO Audit Checklist
A comprehensive technical SEO audit checklist that you can use to assess and improve the technical aspects of a website: 1. Crawlability and Indexing: Verify robots.txt file for proper directives. Ensure important pages are not blocked from indexing. Check the XML...
Google’s Broad Core Algorithm Update – A Comprehensive Guide
Google, as the dominant search engine, constantly refines its algorithms to deliver more relevant and valuable search results to users. One of the significant elements in this continuous evolution is the introduction of Google Broad Core Updates. Marketing managers...
How Do You Know If You’ve Been Affected By a Google Algorithm Update?
Google Algorithm Updates: Signs You've Been Impacted and Strategies To Recover Google, the search engine giant, constantly refines its algorithms to enhance user experience and deliver more relevant search results. While these updates are intended to improve the...
Google Hummingbird – Purpose, Release Dates, What it Meant for Search
Unveiling Google Hummingbird: A Deep Dive into the Algorithm Revolution Google has continuously strived to enhance its algorithms to provide more accurate and relevant results. One significant milestone in this journey was the introduction of the Google Hummingbird...
![Content Marketing Statistics & Insights [Updated for 2024]](https://bertey.com/wp-content/uploads/2014/10/content-5-400x250.png)
Content Marketing Statistics & Insights [Updated for 2024]
Decoding Content Marketing: 50 Impactful Statistics and Insights To navigate the complexities and nuances of content marketing, understanding key statistics is essential. When you're looking to present the case to stakeholders for implementation of content marketing...
Content Ideas for Recruitment Agencies
35 Creative Content Ideas for Recruitment Agencies In the competitive landscape of talent acquisition, recruitment agencies need to continually engage and captivate their audience through compelling content. From attracting top-tier candidates to providing valuable...
Black Friday Digital Marketing Ideas
Ideas For a Successful Black Friday Digital Marketing Campaign Black Friday and Cyber Monday are the two biggest dates on the consumer calendar. In the States and Canada these two events need no explanation, with hoards of citizens calling in sick to take advantage of...
Content Ideas for Boring Industries
Is Your Industry Boring? How to Develop Engaging Content It must be disheartening for marketers of dull industries to be told they should be publishing blog content. What can you write about floor tiles that is going to pique interest? But even writers of products and...
Tools to Help You Create Video Content
Video Marketing Tools As the web becomes a more visual place for everyone, video content is the premium option for engaging your audience quickly and more effectively. The trouble with video content is it sends shivers down the spines of businesses owners on a tight...
Video Marketing Statistics [Updated for 2024]
Video Marketing Statistics Not convinced (or need to convince a decision maker) about the rise of video as a staple means of marketing your business? There's a wealth of evidence in the form of video marketing statistics and data from multiple credible sources to...
History of Google Algorithm Updates
What is An Algorithm? Google ranking algorithms are complex sets of rules and calculations that determine the order in which search engine results are displayed when a user enters a query. Essentially, these algorithms sift through the vast amount of web pages to...
HTTPS Response Codes List and Their Meanings
HTTPS is HTTP with secure encryption. The difference between the two protocols (HTTP and HTTPS) is HTTPS uses TLS (Transport Layer Security) (SSL (secure socket layer)) to encrypt normal HTTP requests and subsequently HTTP responses. As a result, HTTPS is more secure...
The Power of Content Analysis in Digital Marketing
Unveiling the Power of Content Analysis in Digital Marketing Digital marketing's dynamic landscape demands a strategic approach, and content analysis emerges as the linchpin for success. In this comprehensive guide, we delve into the crucial role of content analysis,...
Verifying A Google Search Console Domain Property With Cloudflare
IMPORTANT NOTE: If you set up a domain property in Google Search Console you will not yet have access to all of the features from the old Google Search Console. For example, the disavow file upload, crawl stats and more. You will still need to add additional...
Conversational Search (Voice Search) and Conversational Actions – Current Situation
Voice search (also referred to as conversational search), is dramatically on the increase and according to Comscore it's anticipated by 2020 50% of search queries will be voice driven (Comscore, 2017). It is important to note however that this statistic is thought to...
Modern SEO Keyword Strategy Guide
Google Hummingbird Approach To Keyword Strategy Hummingbird was supposed to improve search results. But is it fair to say, the short and curlies of it is, this bird ain’t doing nothing. But is it Google’s algorithm that does not work, or is it because the content...
