Last Updated on 18th July 2024

Video Marketing Tools

As the web becomes a more visual place for everyone, video content is the premium option for engaging your audience quickly and more effectively. The trouble with video content is it sends shivers down the spines of businesses owners on a tight budget.

The goal for marketers is to determine how to best utilise video tools in order to create ads or engaging video content for organic search and social media  in motion picture.

The general consensus is video doesn’t come cheap and unless you happen to have a camera crew, sound team and production staff, the concept of video content might seem out of reach. This doesn’t have to be the case though, as there are tools and options to suit every budget when it comes to creating video content for your marketing campaigns. 

Here’s a list and overview of a range of both free and paid online tools to help you break into video content marketing:

Adobe Premiere Pro:

A professional video editing software by Adobe, known for its advanced features, including motion graphics and audio editing, making it a go-to choice for high-quality content creation.

Final Cut Pro X:

An Apple-exclusive video editing software with a user-friendly interface and powerful capabilities, suitable for Mac users engaged in professional video production and editing.


Apple’s beginner-friendly video editing tool, offering simplicity and basic editing features for users looking to create polished videos without a steep learning curve.


A screen recording and video editing tool that simplifies the creation of tutorials, presentations, and product demos, making it an excellent choice for educational and instructional content.


A user-friendly video editing software with a wide range of creative options, suitable for content creators looking for simplicity and functionality in one package.


Known for its graphic design capabilities, Canva also provides a user-friendly video editing platform with templates, stock footage, and easy customization options.


An online video creation platform with a drag-and-drop interface, offering templates, transitions, and stock footage for quick and easy video production.


Animoto is a user-friendly online video maker that simplifies the video creation process. It enables users, both beginners and experienced creators, to produce professional-looking videos effortlessly using templates and a music library. With its intuitive interface, Animoto is an effective tool for crafting engaging and visually appealing marketing content.


Focused on animated videos, Powtoon provides a platform for creating engaging and visually appealing animated content for marketing purposes. Powtoon is a free tool that allows you to create animated videos and presentations. The great thing about animations is you don’t need a film crew, sound team or actors – you just need the animators and PowToon gives everyone the chance. So if you really don’t have the budget for video content, start here and invest in a professional animator further down the line.

Wondershare Filmii:

A user-friendly video editing tool that automates the editing process, making it quick and efficient for creating polished videos.


An AI-powered video creation platform that transforms text into engaging video content, making it ideal for repurposing blog posts and articles.


A mobile video editing app with a range of features, suitable for on-the-go content creation, offering multi-layer video editing and easy sharing options.


An online video maker with templates for various purposes, including social media, presentations, and ads, catering to both beginners and experienced creators.


An open-source video editing software with advanced features, suitable for users looking for a free and powerful editing solution.


An online video editor offering a variety of features, including trimming, cutting, and adding text, making it a versatile tool for marketers.

HitFilm Express:

A free video editing and visual effects software with professional-grade features, suitable for users with advanced editing needs.

Machete Video Editor Lite:

A lightweight video editing tool for quick and simple edits, ideal for users who need basic editing functionality without a steep learning curve.


Moovly is an online video creation platform offering a diverse range of templates, stock media, and customization options. Ideal for marketers, it facilitates the creation of engaging and professional marketing videos. With its user-friendly interface, Moovly empowers users to craft visually compelling content without the need for extensive design skills.

Vimeo Create:

Vimeo’s video creation tool that simplifies the video-making process with templates, stock footage, and easy customization for social media and marketing content.


An online video maker with a user-friendly interface, offering templates and customization options for creating marketing videos quickly.


A video editing software with an intuitive interface and features like cropping, cutting, and transitions, suitable for creating marketing content.


An iOS app that automatically adds captions to videos in real-time, making it a handy tool for social media content where subtitles are essential.


An online video editing platform with collaborative features, suitable for teams working on video marketing projects.


An AI-powered video editing tool that automatically edits videos based on user preferences, making it a quick solution for creating marketing content.


An open-source 3D creation suite that also includes video editing capabilities, suitable for users looking for a versatile tool for both animation and video editing.


A mobile app designed for creating animated social media posts, making it a valuable tool for marketers looking to enhance their online presence.


A Mac-exclusive screen recording and video editing software, ideal for creating tutorials, demos, and product reviews with professional-grade features.

DaVinci Resolve:

A powerful video editing and color grading software, suitable for professional video production with advanced features and capabilities.

Quik by GoPro:

An easy-to-use mobile app for quick video edits, perfect for users who want to create dynamic content on the go.


While primarily a social media management tool, Hootsuite offers basic video editing capabilities and scheduling features, streamlining the process of sharing videos across various platforms.


A web-based video editing platform with a range of features, including trimming, cutting, transitions, and real-time collaboration, making it a versatile choice for marketers.

An online video maker with a vast library of stock footage, customizable templates, and the ability to resize videos for different social media platforms, catering to diverse marketing needs.


A video hosting and analytics platform, Vidyard enables businesses to host and track the performance of their marketing videos, providing valuable insights for optimization.


A mobile app that allows users to create multimedia collages with videos, photos, and GIFs, making it a unique tool for visually appealing and engaging content.


An online suite of video editing tools, Clideo offers features like trimming, resizing, and adding subtitles, providing a convenient solution for quick edits and enhancements.


A graphic design tool that also includes a video editor, Crello offers templates, stock footage, and customization options for creating visually stunning marketing videos.

Hippo Video:

A video personalization and marketing platform, Hippo Video allows users to create personalized video messages and track viewer engagement, enhancing communication with clients and prospects.

Soapbox by Wistia:

Soapbox by Wistia is a video creation tool designed for businesses. It empowers users to easily record, edit, and share professional-looking videos for marketing and communication purposes. With features tailored for corporate needs, Soapbox facilitates effective video messaging, enhancing engagement and communication with clients, prospects, and internal teams.


An online video creation platform with automation features, Rocketium allows users to create videos in bulk, making it efficient for marketers handling large volumes of content.


A simple online video editing tool with features like trimming, text overlay, and transitions, catering to users who need a quick and straightforward editing solution.


ClipGrab is a free downloader and converter for online videos. It allows users to download videos from various platforms, providing a convenient solution for obtaining raw material for creative content. With its simplicity and versatility, ClipGrab is a useful tool for those seeking an efficient way to gather multimedia resources.


A video creation platform with customizable templates, Shakr is suitable for businesses looking to create professional marketing videos without the need for extensive design skills.


An AI-powered video creation tool, Vidnami converts text into engaging video content, making it a time-saving solution for


Wideo is a slightly more advanced approach to animated videos that comes with a bunch of paid packages. There’s also a free option that allows you to create 45s clips and keep 10 tracks in your sountrack library, plus 380 images. The most expensive plan gives you 15 minutes with 50 tracks and 1300 images for $49 a month or $399 per year. But there is no reason you can’t start with the free option – ideal for social videos and apps like Vine.


gives you a free platform for creating live action videos. Simply record your footage or take your snaps and upload them to Superflix to edit them into a final clip. Small businesses don’t need to worry about cutting edge filming equipment and star names – just a concept that will capture your audience and the right tools to help you bring it all together. Superflix makes this affordable with a free option and PRO sign up for $25 a month if you buy a year’s subscription.


Screenr is a free screencast application that lets you record exactly what is happening on your monitor screen. This will prove more useful to some businesses than others, but let’s say you run an IT business, for the sake of example. With Screenr you can record solutions to common problems your customers face, “how to” videos and a range of tutorial videos for Mac or PC.


is a video hosting and analytics tool designed with content marketing in mind. You can sign up to free or paid options that come with increasingly advanced features – including customised media players, engagement graphs and collaboration tools. You can sign up for a free account or the Small Business plan for $25 a month and a Team account for $100 per month.Get out there and create With this range of free tools available there is no excuse for website owners to ignore video content. The cost fears are less relevant now than ever and your only obstacle is enough creativity to put these tools to use.