How Generative AI Can Revolutionise Your SEO Strategy
SEO strategies are changing due to generative AI, which automates and enhances different aspects of the search engine optimisation experience. Here are some key ways how it can revolutionise SEO: Content Creation and Optimisation Generative AI can produce...
Google’s Link Based Algorithms – An Overview
Google's link based algorithms have been the backbone of search since the inception of the Google search engine and it could even be claimed that their early understanding and implementation of link graphs is what made Google stand out and become successful in the...
Image Optimisation for SEO & Accessibility: A Guide
Optimizing Website Images: A Guide to SEO and Accessibility Images are powerful tools for enhancing your website's visual appeal, breaking up text, and conveying information in a way that words alone often can't. However, to truly maximize their effectiveness, it's...
Google Pigeon Algorithm Update: Impact, Purpose and Significance to Local SEO
Google constantly refines its strategies to enhance user experience and provide more relevant results. One of the pivotal updates that took the SEO community by storm was the Google Pigeon algorithm, a significant algorithmic shift that aimed to revolutionize local...
Technical SEO Audit Checklist
A comprehensive technical SEO audit checklist that you can use to assess and improve the technical aspects of a website: 1. Crawlability and Indexing: Verify robots.txt file for proper directives. Ensure important pages are not blocked from indexing. Check the XML...
30 Powerful Competitor Analysis Tools
Competitor Analysis Tools for Digital Marketing & SEO Strategy Competitor analysis tools play a pivotal role in helping marketing managers gain insights into their rivals' strategies, identify opportunities, and refine their own approaches. In this comprehensive...
Google’s Broad Core Algorithm Update – A Comprehensive Guide
Google, as the dominant search engine, constantly refines its algorithms to deliver more relevant and valuable search results to users. One of the significant elements in this continuous evolution is the introduction of Google Broad Core Updates. Marketing managers...
How Do You Know If You’ve Been Affected By a Google Algorithm Update?
Google Algorithm Updates: Signs You've Been Impacted and Strategies To Recover Google, the search engine giant, constantly refines its algorithms to enhance user experience and deliver more relevant search results. While these updates are intended to improve the...
Website Migration SEO Checklist: A Comprehensive Guide
Plan Your Smooth Website Migration with Our SEO Checklist Website migration is a complex process that involves moving a website from one domain, platform, or structure to another. While such transitions are often necessary for business growth or technical...
30 Free and Open-Source Image Sources for Website Owners
Sourcing Images For Your Website Quickly and Easily Visuals play a crucial role in attracting and engaging visitors to your website. While creating a visually appealing website is essential, not every website owner has the budget for high-quality images. Fortunately,...
Google Venice Update 2012
Google Venice Update and Its Impact on Local Search The Google Venice algorithm update, launched in 2012, marked a significant shift in Google's approach to search results by placing a heightened emphasis on local relevance. This update was part of Google's ongoing...
Google Hummingbird – Purpose, Release Dates, What it Meant for Search
Unveiling Google Hummingbird: A Deep Dive into the Algorithm Revolution Google has continuously strived to enhance its algorithms to provide more accurate and relevant results. One significant milestone in this journey was the introduction of the Google Hummingbird...
SEO Checklist
The Ultimate 2024 SEO Checklist: 50+ Essential Steps for Success The world of Search Engine Optimization (SEO) continues to evolve at a rapid pace. Staying ahead in the digital landscape requires a comprehensive approach that encompasses various aspects of SEO. In...
LinkedIn Marketing Tips To Grow Your Brand
Why Marketing on LinkedIn? Marketing on LinkedIn offers numerous benefits for brands seeking to establish a robust online presence and connect with a professional audience. Firstly, LinkedIn provides an unparalleled platform for B2B marketing, allowing businesses to...
![Content Marketing Statistics & Insights [Updated for 2024]](https://bertey.com/wp-content/uploads/2014/10/content-5-400x250.png)
Content Marketing Statistics & Insights [Updated for 2024]
Decoding Content Marketing: 50 Impactful Statistics and Insights To navigate the complexities and nuances of content marketing, understanding key statistics is essential. When you're looking to present the case to stakeholders for implementation of content marketing...
Content Ideas for Recruitment Agencies
35 Creative Content Ideas for Recruitment Agencies In the competitive landscape of talent acquisition, recruitment agencies need to continually engage and captivate their audience through compelling content. From attracting top-tier candidates to providing valuable...
Black Friday Digital Marketing Ideas
Ideas For a Successful Black Friday Digital Marketing Campaign Black Friday and Cyber Monday are the two biggest dates on the consumer calendar. In the States and Canada these two events need no explanation, with hoards of citizens calling in sick to take advantage of...
Content Ideas for Boring Industries
Is Your Industry Boring? How to Develop Engaging Content It must be disheartening for marketers of dull industries to be told they should be publishing blog content. What can you write about floor tiles that is going to pique interest? But even writers of products and...
Storytelling for Content Marketing & Branding
Leveraging Storytelling to Grow Your Brand Through Content: Spinning a storyline through your brand marketing content is a growing trend in the digital sphere and an important part of the services of online pr agencies. Modern brands may be taking advantage of new...
Shopify SEO Guide
Revealing Shopify SEO Benefits, Meeting Challenges, and Implementing Solutions The ecommerce platform Shopify has a number of search engine optimisation advantages for tech-savvy marketers looking to increase their visibility on the web. Firstly, URL structures in...
