Social Media Articles

Social Media Marketing Guide For 2020

Social Media Marketing Guide For 2020

Social media marketing can be a bit hit and miss if not implemented with some kind of strategy and clearly defined tactics.  By that, we mean, it’s a hit for some and a miss for others. So you have to ask yourself, if social media channels are not working for you, are...

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Instagram Marketing Guide

Instagram Marketing Guide

Instagram is a powerful brand engagement network, with a user base that is growing at an incredible rate. At the core of Instagram's business model is a philosophy to help brands engage with their audience on a deeper level using visual content - which is why...

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How Social Media Is Evolving Customer Service

How Social Media Is Evolving Customer Service

Social media has already revolutionised the way online users stay digitally connected, share content and interact with one another. These dynamic networks have even helped online businesses to expand their reach and improve conversion. And now companies are finding...

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4 Tips For Social Media Marketing On Linkedin

4 Tips For Social Media Marketing On Linkedin

For B2B professionals, Linkedin is arguably the social network to be. The growing number of professional service providers are reaping the rewards of instant connections - to the right people. And now Linkedin has developed a publishing platform, not only can online...

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How To Conduct Consumer Research of Social Media

How To Conduct Consumer Research of Social Media

Social media has seen a shift in web consumerism. Online shoppers are savvier these days and armed with anti-spam defences are more difficult to reach. Yet the paradox is, social media networks still provide a powerful tool that enables companies to connect with...

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GIF Up: Add Personality To Your Brand On Social Media

GIF Up: Add Personality To Your Brand On Social Media

The importance of using images and animated videos is apparent in online marketing. According to Rhythm & Insights, animated GIFs improve ad engagement by 22 per cent and there are loads of other eye-opening statistics that indicate the benefits video can have in...

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Facebook Add Deep Links In Mobile Ads

Facebook Add Deep Links In Mobile Ads

Facebook is pushing its paid ad subscriptions by adding deep links to app installations. The service allows advertisers to steer mobile uses to specific pages. The feature works by downloading a mobile app ad inside Facebook and directing it to a specific product page...

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Facebook Adds Carousel Format To Mobile

Facebook Adds Carousel Format To Mobile

Facebook announced last week that it is adding the carousel ad format to mobile platforms. The social media network launched the feature for desktops last year and it proved to be a huge success. According to official statistics, carousel images with embedded links in...

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It’s time To Cull Your Facebook ‘Friends’

It’s time To Cull Your Facebook ‘Friends’

Ever since Facebook took the decision to limit the amount of followers that receive your content, reaching your audience has become a problem for small businesses and freelancers. The resulting strategy is to cull “friends” that are not actively engaging in your...

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How To Track Revenue In Social Media Networks

How To Track Revenue In Social Media Networks

Social media marketing is a great way to pull visitors to your site, but without relevant data it is difficult to determine how much revenue you are generating from social channels. Basic data analysis allows you to measure traffic and even analyse which titles are...

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Why has Facebook started advertising on TV?

Why has Facebook started advertising on TV?

Facebook recently launched three TV ads in the UK - but there seems no clear reason why the social media giant would need to do this. Business Insider couldn't work it out either, saying; 'It's not entirely clear what the aim of the advertising is, beyond perhaps...

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Why Do Financial Advisors Still Resist Social Media?

Why Do Financial Advisors Still Resist Social Media?

A recent piece in the New York Times discusses how social media and online marketing affect financial advisors. To be precise, it quotes Mitchell S. Rock, a senior vice president at Morgan Stanley. He's an advocate of social media, saying it helps get ideas in front...

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Facebook Adds eCommerce Shopping Engine To It’s Basket

Facebook Adds eCommerce Shopping Engine To It’s Basket

Mark Zuckerberg has been splashing the cash again – this time with the acquisition of TheFind, an eCommerce search engine that personalises shopping experiences for Facebook users. The new function is good news for small businesses that act as resellers for top-named...

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Improving Your Online Reputation In 5 Steps

Improving Your Online Reputation In 5 Steps

Reputation is a pretty big deal in business, especially in the virtual world. Customers want to be assured they are dealing with reliable professionals and to guarantee this search engines demand trust and authority in their rankings. Building a reputation online is...

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How Are Marketers Changing Tactics On Social Media?

How Are Marketers Changing Tactics On Social Media?

A recent report published by Leadtail Social Insights in conjunction with Neustar highlights compelling content is crucial to engaging followers on social media. Subsequently, marketers are sharing more news from established and reliable sources and creating more of...

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The New Strategy For Content Marketing On Facebook

The New Strategy For Content Marketing On Facebook

Facebook is emerging as one of the best platforms for online businesses to leverage their brand. Despite likes and shares not counting towards your SERPs, new tools and algorithms threaten to muscle in on Googles dominance in the digital marketing world. Marketing on...

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What Do The Experts Say About Marketing On Twitter?

What Do The Experts Say About Marketing On Twitter?

Marketers cannot underestimate the power of social media marketing. Twitter is a prime example. However, it can be frustrating when you do not get results. Believe it not, but tweeting has etiquette. The first thing to realise is that you will not become a Twitter...

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Creating and Using Paid Video Ads

Creating and Using Paid Video Ads

Video is becoming increasingly popular with marketers and consumers. Short, snappy promotional ads are easier to digest and provide more entertainment from end users. And with a growing number of platforms hosting video format, marketers have more options than ever....

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How To Make Your Content Go Viral

How To Make Your Content Go Viral

It is the dream of every marketer and business owner to create a piece of content that goes viral. But what are the secret ingredients of shareable content when you are on a shoe-string budget and unable to pay stars to appear in your advertisements. Of course, there...

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Facebook Looking To Develop Speech Recognition Service

Facebook Looking To Develop Speech Recognition Service

Facebook look to be advancing plans to provide users with a voice recognition service. The social media giant has purchased start-up company Wit.ai which builds voice activated interfaces. The new technology understands natural language and will allow users to...

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Building An Online Brand That Will Survive

Building An Online Brand That Will Survive

Competition for online brands is fierce. And with the way search engine algorithms are shaping up, the rapidly evolving landscape of the worldwide web leans more towards Darwin’s survival of the fittest. To survive online, webmasters need to build a brand that has...

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Is It Time To Rethink Your Social Network Choices?

Is It Time To Rethink Your Social Network Choices?

Choosing the right social networks for your marketing efforts is a vital part of your wider strategy. And just like everything else digital social networks evolve over time - which means the right choices five years ago may not be the best places to engage with your...

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Is It Time To Invest In Facebook Advertising?

Is It Time To Invest In Facebook Advertising?

If Facebook is a part of you marketing strategy you will probably have weighed up the prospect of advertising on the social network. Paid Facebook ads are the best way to reach its giant audience, while organic reach on the network edges closer to 0%. Which means the...

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