Content Marketing Articles

Copyright

Copyright

Copyright is a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited time. Generally, it is "the right to copy", but also gives the copyright holder the right to be credited for the work, to...

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Web content

Web content

Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations. In Information Architecture for the World Wide Web, Lou Rosenfeld and...

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Long-form journalism

Long-form journalism

"Long-form journalism is a branch of journalism dedicated to longer articles with larger amounts of content.  Typically this will be between 1,000 and 20,000 words. Long-form articles often take the form of creative nonfiction or narrative journalism." Source:...

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Infographics

Infographics

Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see...

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Content management

Content management, or CM, is the set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information has come to be referred to, simply, as content or,...

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Copywriting

Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. The addressee (reader, listener, etc. ) of the copy is meant to be persuaded to buy the product advertised for, or subscribe to the...

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HubSpot

HubSpot, Inc. is a marketing software as a service company based in Cambridge, Massachusetts, United States. Its namesake product is also called HubSpot. It was founded at the Massachusetts Institute of Technology by Brian Halligan and Dharmesh Shah in June 2006.

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Editorial

An editorial, leading article (UK), or leader (UK) is an opinion piece written by the senior editorial staff or publisher of a newspaper or magazine or any other written document. Editorials may be supposed to reflect the opinion of the periodical. In Australian and...

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Word count

The word count is the number of words in a document or passage of text. Word counting may be needed when a text is required to stay within certain numbers of words. This may particularly be the case in academia, legal proceedings, journalism and advertising. Word...

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BuzzFeed

BuzzFeed is a website that combines a technology platform for detecting viral content with an editorial selection process to provide a snapshot of "the viral web in realtime. " Cofounded in 2006 by Jonah Peretti (who is also cofounder of The Huffington Post), BuzzFeed...

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Marketing buzz

Marketing buzz or simply buzz — a term used in word-of-mouth marketing — is the interaction of consumers and users of a product or service which serves to amplify the original marketing message, a vague but positive association, excitement, or anticipation about a...

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Content management system

A Content Management System (CMS) is a computer program that allows publishing, editing and modifying content as well as maintenance from a central interface. Such systems of content management provide procedures to manage workflow in a collaborative environment....

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Publishing

Publishing is the process of production and dissemination of literature, music, or information — the activity of making information available to the general public. In some cases, authors may be their own publishers, meaning: originators and developers of content also...

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Writer

A writer is a person who uses words to communicate ideas. The writing that writers produce may be in any genre, fictional or non-fictional. Writers work professionally or non-professionally, that is, for payment or without payment: the nature of the work means that...

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Content Marketing Guide for 2020

Content Marketing Guide for 2020

Content Marketing for 2020 - Fresh Approaches Collaborative Content Collaboration appears to be taking hold in creative communities at the moment. It’s only a matter of time before it becomes a fully-blown trend. Best hop on that boat now before it gets too crowded....

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Google Panda – What Does It Mean For Your SEO?

Google Panda – What Does It Mean For Your SEO?

What Is Google Panda? Google rolled out its attack on content spam with the introduction of Google Panda. It became clear the update was a significant one - not least for a number of news and press release sites. PR Newswire made a lot of the Panda headlines, but the...

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Humanising Your Brand Is Key To Online Marketing

Humanising Your Brand Is Key To Online Marketing

What do you think when you read typically-worded copy on a brand website? Is it not often the case that companies use business terms and corporate-sounding lingo? The language marketer’s use is designed to make them appear more business-like? Yes, we know you are a...

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How To Conduct Consumer Research of Social Media

How To Conduct Consumer Research of Social Media

Social media has seen a shift in web consumerism. Online shoppers are savvier these days and armed with anti-spam defences are more difficult to reach. Yet the paradox is, social media networks still provide a powerful tool that enables companies to connect with...

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How Online Consumers Feel About Personalisation

How Online Consumers Feel About Personalisation

Online marketers are focusing on humanising their brand and personalising their service. But how do consumers really feel about a personalised retail experience? A recent survey by Accenture shows there are conflicting interests about how personal brands are. Although...

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How to plan a content marketing strategy

How to plan a content marketing strategy

The ultimate goal of SEO and content marketing is to rank higher in search engines so that your website is visible and in a position where you increase conversions. To increase conversions your content needs to be engaging.  And to do that you need a content marketing...

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5 Tips To Attracting Relevant Website Traffic

5 Tips To Attracting Relevant Website Traffic

Attracting web traffic to your site is all well and good, but if visitors are not engaging with your content or buying your products, your marketing efforts are all for nothing. To be successful online you need to attract relevant traffic. Here are some tips. Target...

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Are You Missing Opportunities For Lead Generation?

Are You Missing Opportunities For Lead Generation?

The online marketing game can be a little tricky until you get used to it. The best approach to make is to forget you are online and approach customers visiting your virtual store in the same manner you would if they came into your physical place of work. Your website...

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Facebook Adds Carousel Format To Mobile

Facebook Adds Carousel Format To Mobile

Facebook announced last week that it is adding the carousel ad format to mobile platforms. The social media network launched the feature for desktops last year and it proved to be a huge success. According to official statistics, carousel images with embedded links in...

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How To Write For Search Engines

How To Write For Search Engines

Yes, yes, we know you should write for people, but in doing so, it appears online businesses have forgotten they still also need to write for search engines. Optimisation is not dead yet. Despite Google claiming the Hummingbird algorithm can understand the context of...

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Expert Tips To Write Copy That Converts

Expert Tips To Write Copy That Converts

Driving traffic to your website takes patience and hard work. Converting buyers into browsers takes skill. If your website is not graced with copy that sells, there is little point having a website. It can sometimes be the case that striking the right balance with...

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How To Build Links Without Risking Google Penalties

How To Build Links Without Risking Google Penalties

Building trusted links is a major benefit for your SEO campaign. However, with so many bad industry practices, link building has become the target of search engine penalties. The key to successful link building campaigns is attracting natural links as opposed to...

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What Is Pull Marketing And Does It Work?

What Is Pull Marketing And Does It Work?

Traditional marketing strategies focus on raising brand awareness, but since the internet provided the platform for businesses to become publishers, brands are trying to pull in customers through various digital strategies. Pull marketing is becoming a growing trend...

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