For law firms in the UK, content strategy is no longer optional. Prospective clients increasingly research legal issues online before ever contacting a solicitor, and the firms that appear helpful, authoritative, and trustworthy at this stage are far more likely to...
SEO strategies are changing due to generative AI, which automates and enhances different aspects of the search engine optimisation experience. Here are some key ways how it can revolutionise SEO: Content Creation and Optimisation Generative AI can produce...
35 Creative Content Ideas for Recruitment Agencies In the competitive landscape of talent acquisition, recruitment agencies need to continually engage and captivate their audience through compelling content. From attracting top-tier candidates to providing valuable...
Ideas For a Successful Black Friday Digital Marketing Campaign Black Friday and Cyber Monday are the two biggest dates on the consumer calendar. In the States and Canada these two events need no explanation, with hoards of citizens calling in sick to take advantage of...
Is Your Industry Boring? How to Develop Engaging Content It must be disheartening for marketers of dull industries to be told they should be publishing blog content. What can you write about floor tiles that is going to pique interest? But even writers of products and...
Video Marketing Tools As the web becomes a more visual place for everyone, video content is the premium option for engaging your audience quickly and more effectively. The trouble with video content is it sends shivers down the spines of businesses owners on a tight...
What Is Google Panda? Google Panda is one of the most important search engine algorithm updates which had (and still has) wide reaching impacts across search rankings. Panda largely impacts low quality content / substandard websites / webpages. Google Panda was...
For webmasters and SEO agencies, there is a lot of focus on providing unique content that offers readers value. But what does value actually mean? Google stress that content offering unique and fresh ideas that give “value” to readers will rank better. However, to...
