When you start an SEO campaign, you have to enter into with long-term thinking in mind. In which case, you want to ensure that your page rank is protected in the long-term. It has become custom for some digital marketing agencies to promise quick results in order to...
Yes, yes, we know you should write for people, but in doing so, it appears online businesses have forgotten they still also need to write for search engines. Optimisation is not dead yet. Despite Google claiming the Hummingbird algorithm can understand the context of...
To the digital marketing industry, Google algorithm updates have become a tense event akin to a political election or the choosing of the next pope. There is often black smoke, but with little to celebrate. Because of bad practices within the SEO industry, Google has...
Building trusted links is a major benefit for your SEO campaign. However, with so many bad industry practices, link building has become the target of search engine penalties. The key to successful link building campaigns is attracting natural links as opposed to...
In 2011, Google issued a patent describing Knowledge Cards. In 2015, we are already starting to see them appear in search results. Many in SEO are now utilising the use of The Google Knowledge Graph in their strategies. In short, a knowledge cards is the feature...
Link building has become something of an SEO minefield of late. Search engines are penalising webmasters that are found to be manipulating search results in an effort to obtain a higher page rank. As a result, many website owners have been deterred from practicing...
Research conducted by BrightLocal over the last couple of years found that online marketers say search engines give quality of citations rather than quantity of citations precedence in search results. The Expert Citation Survey identifies 70 per cent of participants...
Over the past few years, there has been a division of opinion over subdomains and subfolders. Which is better for ranking in search engines. The reality is that providing they are optimised for search engines properly there is no difference. The problem online...
In 2012, Matt Cutts said Google wanted to “level the playing field” for webmasters that build great content. Now it seems as though they are moving away from that idea to give established channels more visibility. The search engine recently launched a carousel...
SEO can be daunting for small businesses entering the world of digital marketing for the first time. Expectations are high, and quite often unrealistic, and your strategy feels like you have a mountain to climb wearing flip-flops. It helps to have some understanding...
eBacklinks are rated highly by search engines and will rank websites with a high number of inbound link higher in search rankings. Optimising your website to receive backlinks then should be given priority in your SEO strategy. The problem web owners have is that...
With so much competition, marketers are finding it increasingly difficult to hold on to customers. Simply asking visitors to sign up to your email list does not make them a customer. Whilst you need this step for marketing purposes, it is far too easy for followers to...
Negative SEO has been causing some online business owners distress over the last couple of years. So what is negative SEO and could you be affected? First of all, let’s put your mind at ease. The chances of you being a victim of negative SEO is slim – perhaps unless...
Ten years ago, online businesses were booming thanks to a relatively unregulated internet. Whilst many online businesses continue to thrive, many others are falling by the wayside - simply because they cannot find a way to climb the page rankings. And it stands to...
For business owners that are new to the online landscape, SEO can be overwhelming. Whilst it is true the technical side of SEO is confusing, the fundamentals to ensuring your website is set up to optimise SEO is fairly basic. Yet webmasters (and uninformed web...
Exact-match keyword domains are still ranking higher than unmatched , according to recent study. Research from SEO software firm CanIRank shows keyword optimised domains continue to rank higher and need less links than simple branded domains. This is despite Google...
Links are one of the toughest elements to SEO since Google stepped up its algorithm updates in 2011. The first Penguin update as we know it rolled out back in April 2012 and impacted 3.1% of all queries in English across the web - with dodgy link profiles high on the...
The digital landscape changes so quickly it’s hard for business owners to keep up. When you run a company you have enough to worry about without keeping tabs on the latest technology and marketing developments. The trouble is you have to invest in these sectors to...
With all the work that goes into sorting your on-page SEO techniques, it’s easy to forget there is more to search optimisation than your website. Almost all online consumer action starts with a search query, but a huge proportion of these searches are non-branded -...
SEO And Social Media Can Work Together In Harmony In the digital marketing sector there is a hot debate between the merits of search and social marketing as the dominant tool for online success. Social is the new kid in town, fresh and exciting, while SEO has had a...
Content Marketing & SEO Tools If you're just starting out on a new business venture, have just launched your own new ecommerce site, or are trying to bring your business into the digital age, an up-to-date digital strategy is your biggest online tool to get the...
Expansion Via International SEO As the business world grows ever smaller the time may come where you want to take your business overseas and tap into a foreign speaking market. English is still the dominant language online, but it has barely grown in comparison to the...
A Closer Look At Google Search Console Using Google's Search Console (formerly Google Webmaster Tools) well can help you improve the overall performance of your website. It's an essential part of any SEO's toolbox and best of all, it's still free. It's certainly not...