PPC has become a major player in online advertising. It gives online businesses more visibility, drives traffic and increases conversions. But is it more sustainable than organic search? It’s no secret that search engines like Google et al make huge profits from paid...
According to Google, around 15 per cent of searches performed by end-users on a daily basis are unique. But also ambiguous! In the past, the search engine giant was not able to handle this category of searches effectively – despite their best efforts. When Google...
If you have a website and hope to attract online customers to your online store, you need to be visible in search engines. Organic search is essential for the survival of online businesses so how can you improve your ranking? To improve your standings in organic...
Word-of-mouth is and always will be the best form of advertising. Online shoppers are more inclined to buy on recommendations from family, friends and peers. Consumers also trust reviews written by experts and other customers. Consumers need to be able to trust a...
Voice Search Will Impact SEO Voice recognition has moved on from the early Siri days and gained a lot of credit in recent years. The early versions of Apple's voice technology came across as a bit of a gimmick, but the iOS feature has come a long way over the years....
It is fair to say that some business owners looking to make their digital presence felt have unrealistic ideas about online marketing and SEO in particular. Although the internet promises huge financial rewards, the reality is that SEO takes time to produce...
Attracting web traffic to your site is all well and good, but if visitors are not engaging with your content or buying your products, your marketing efforts are all for nothing. To be successful online you need to attract relevant traffic. Here are some tips. Target...
To build a high traffic website you need good SEO. There, we said it. May as well go for the kill. But truth does speak the loudest! Whilst it is also true that SEO initially seems like a waste of money, the fact of the matter is, you have to invest in SEO to make be...
Yes, yes, we know you should write for people, but in doing so, it appears online businesses have forgotten they still also need to write for search engines. Optimisation is not dead yet. Despite Google claiming the Hummingbird algorithm can understand the context of...
To the digital marketing industry, Google algorithm updates have become an increasingly regular event. But it's not just because of bad practices in order to prevent black hat firms manipulating search results within the SEO industry that Google implements algorithmic...
In 2011, Google issued a patent describing Knowledge Cards. In 2015, we are already starting to see them appear in search results. Many in SEO are now utilising the use of The Google Knowledge Graph in their strategies. In short, a knowledge cards is the feature...
Research conducted by BrightLocal over the last couple of years found that online marketers say search engines give quality of citations rather than quantity of citations precedence in search results. The Expert Citation Survey identifies 70 per cent of participants...
Scraper Bots & Spam Bots Create Havoc With a Website Have you ever had a moment when you find a spike in your analytics data and think, “yes, now were rocking!”? Then on closer inspection you find the reason for the spike is spam. It happens. It sucks! Spambots...
Need Help Writing Blog Content? Here’s A Simple Formula So you’ve conceded to the fact you need to launch a content marketing campaign and have got yourself a blog. But how do you go about creating “quality” content? Let’s start by defining “quality”. Essentially,...
SEO can be daunting for small businesses entering the world of digital marketing for the first time. Expectations are high, and quite often unrealistic, and your strategy feels like you have a mountain to climb wearing flip-flops. It helps to have some understanding...
With so much competition, marketers are finding it increasingly difficult to hold on to customers. Simply asking visitors to sign up to your email list does not make them a customer. Whilst you need this step for marketing purposes, it is far too easy for followers to...
Negative SEO has been causing some online business owners distress over the last couple of years. So what is negative SEO and could you be affected? First of all, let’s put your mind at ease. The chances of you being a victim of negative SEO is slim – perhaps unless...
The digital landscape changes so quickly it’s hard for business owners to keep up. When you run a company you have enough to worry about without keeping tabs on the latest technology and marketing developments. The trouble is you have to invest in these sectors to...
SEO And Social Media Can Work Together In Harmony In the digital marketing sector there is a hot debate between the merits of search and social marketing as the dominant tool for online success. Social is the new kid in town, fresh and exciting, while SEO has had a...
Expansion Via International SEO As the business world grows ever smaller the time may come where you want to take your business overseas and tap into a foreign speaking market. English is still the dominant language online, but it has barely grown in comparison to the...
