Video Marketing Statistics [Updated for 2024]

Feb 10, 2024 | Content, Digital Marketing Strategy, Video

Last Updated on 25th February 2024

Video Marketing Statistics

Not convinced (or need to convince a decision maker) about the rise of video as a staple means of marketing your business?  There’s a wealth of evidence in the form of video marketing statistics and data from multiple credible sources to support your proposal illustrating why you should include this important media in your blended marketing campaigns.

Take a look at some of these video marketing statistics from recent years on the explosive impact video is making online:

Video content consumption:

  1. 55% of people watch online videos every day (MWP)
  2. According to Cisco, video content will represent 82% of all internet traffic by 2022 (Source: CISCO).
  3. 85% of internet users in the United States watch online video content. (Source: Statista)
  4. Corporate videos (76%) and product demos (64%) are the most popular video formats used by B2B marketers (Marketing Charts)
  5. Video advertising on desktop devices alone is expected to grow 21% annually until 2019 (Forrester)
  6. 43% of people want to see more video content from marketers (Hubspot)

Social Media Video Engagement:

  1. Social video generates over 1200% more shares than text and images combined (Adelie Studio)
  2. Social media video ads generate 1200% more shares than image and text content combined. (Source: Brightcove)
  3. Instagram videos receive 21% more interactions than images. (Source: Social Media Today)
  4. Videos on social media receive 1200% more shares than text and image content combined. (Source: G2 Crowd)
  5. Native Facebook videos have 10 times higher reach compared to YouTube links. (Source: Social Media Today)
  6. Both B2C and B2B top marketers name video as one of their top social media tactics (Syndacast)
  7. 72% of consumers prefer video content for learning about a product or service. (Source: HubSpot)

Mobile Video Usage:

  1. Mobile video traffic now accounts for more than half of all mobile data traffic (CISCO)
  2. Vertical videos on mobile devices have a 90% higher completion rate. (Source: Facebook)
  3. Mobile video consumption rises by 100% every year. (Source: Insivia)
  4. Over three-fourths (78 percent) of the world’s mobile data traffic will be video by 2021 (CISCO)
  5. 86% of business related video viewing takes place on desktop and only 14% of video is consumed on mobile (Hubspot)

YouTube Insights:

  1. YouTube has over 2 billion logged-in monthly users. (Source: YouTube)
  2. 68% of YouTube users watched YouTube to make a purchase decision (Google/Ipsos Connect study)
  3. YouTube “How To” video searches up 70% with over 100 million hours watched in 2015 (Search Engine Land)
  4. Both traditional celebrities and internet-famous You-Tube content creators are gaining fans on YouTube (Think with Google)
  5. More than 500 million hours of video are watched on YouTube every day (Business Insider)
  6. 3 in 4 adults report watching YouTube at home on their mobile devices (Think with Google)

Video on Landing Pages:

  1. Video on a landing page can increase conversion by 80% (Vidyard)
  2. Including a video on a landing page can increase conversion rates by 80%. (Source: Unbounce)

Live Video Engagement:

  1. Viewers spend 8 times longer on live videos than on-demand videos on Facebook. (Source: Facebook)

User Interaction with Videos:

  1. 90% of consumers say that videos help them make buying decisions. (Source: Social Media Today)
  2. Videos that are 2 minutes or less get the most engagement. (Source: Wistia)
  3. 64% of consumers make a purchase after watching branded social videos. (Source: Tubular Insights)
  4. 97% of businesses claim that explainer videos help users understand their products. (Source: Wyzowl)
  5. 90% of customers say videos help them make purchasing decisions. (Source: Forbes)
  6. 68% of viewers prefer to learn about a product or service by watching a short video. (Source: Wyzowl)
  7. Interactive videos receive a 47% higher click-through rate than linear videos. (Source: Business Wire)
  8. 57% of consumers say that videos gave them more confidence to purchase online. (Source: HubSpot)
  9. 4 times as many consumers would rather watch a video about a product than read about it (Animoto)

Video Email Marketing:

  1. Including video in emails can increase click-through rates by 300%. (Source: HubSpot)
  2. Using the word ‘video’ in email marketing subject lines boosts open rates by 19% (Syndacast)

Video SEO Impact:

  1. Videos are 53 times more likely than text pages to appear on the first page of search results. (Source: Insivia)

Video Marketing ROI:

  1. 88% of video marketers are satisfied with the ROI of their video marketing efforts. (Source: Social Media Today)
  2. 93% of businesses who use video believe it has increased user understanding of their product or service (Wyzowl)
  3. 72% of businesses who use video believe it improved conversion rate (Wyzowl)
  4. For 63% of B2B marketers, video spending is on the rise (Vidyard)

Virtual Events and Video:

  1. 80% of marketers say virtual events are important to their 2021 marketing strategy. (Source: Demand Gen Report)

LinkedIn Video Engagement:

  1. LinkedIn video posts have 20 times more shares than other types of content. (Source: LinkedIn)

Webinar Effectiveness:

  1. Webinars have an average conversion rate of 19%. (Source: GoToWebinar)

Video Metrics Importance:

  1. 83% of marketers believe that video is becoming increasingly important. (Source: Demand Metric)

 

  1. 84% of people trust online reviews as much as personal recommendations. (Source: BrightLocal)

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