Content Marketing Statistics & Insights [Updated for 2024]

Content Marketing Statistics & Insights [Updated for 2024]

Decoding Content Marketing: 50 Impactful Statistics and Insights To navigate the complexities and nuances of content marketing, understanding key statistics is essential. When you’re looking to present the case to stakeholders for implementation of content...
Content Ideas for Boring Industries

Content Ideas for Boring Industries

Is Your Industry Boring? How to Develop Engaging Content It must be disheartening for marketers of dull industries to be told they should be publishing blog content. What can you write about floor tiles that is going to pique interest? But even writers of products and...
Storytelling for Content Marketing & Branding

Storytelling for Content Marketing & Branding

Leveraging Storytelling to Grow Your Brand Through Content: Spinning a storyline through your brand marketing content is a growing trend in the digital sphere and an important part of the services of online pr agencies. Modern brands may be taking advantage of new...
What Does “Value In Content” Mean And How Do You Achieve This?

What Does “Value In Content” Mean And How Do You Achieve This?

For webmasters and SEO agencies, there is a lot of focus on providing unique content that offers readers value. But what does value actually mean? Google stress that content offering unique and fresh ideas that give “value” to readers will rank better. However, to...
The Role Of User Experience In Content Marketing

The Role Of User Experience In Content Marketing

Talk about user experience in digital marketing and both design and functionality of a website will feature heavily in the conversation. But one topic that often gets overlooked is content – and this kind of neglect can cost you big when it comes to converting...
Content Ideas for Boring Industries

Content Marketing Metrics – What Are The Most Important?

The Key Metrics for Content Marketing Every CMO Should Track In a digital landscape awash with ever-changing content marketing, you can’t just be producing great content anymore; you have to know how well your content is doing and why. To the CMOs out there trying to...
Diversify Your Content Strategy With Micro Content

Diversify Your Content Strategy With Micro Content

Micro Content – Content Marketing Strategy If you keep in touch with the latest content marketing trends you will probably have come across the term micro-content on a number of occasions. Just in case you are new to the concept, micro-content normally refers to...