Soft 404 vs Hard 404 in SEO: What’s the Difference and Why It Matters When a page disappears from a website, how your server and content respond sends important signals to search engines. In SEO, not all “missing pages” are treated equally. Two terms that often cause...
A comprehensive technical SEO audit checklist that you can use to assess and improve the technical aspects of a website: 1. Crawlability and Indexing: Verify robots.txt file for proper directives. Ensure important pages are not blocked from indexing. Check the XML...
HTTPS is HTTP with secure encryption. The difference between the two protocols (HTTP and HTTPS) is HTTPS uses TLS (Transport Layer Security) (SSL (secure socket layer)) to encrypt normal HTTP requests and subsequently HTTP responses. As a result, HTTPS is more secure...
IMPORTANT NOTE: If you set up a domain property in Google Search Console you will not yet have access to all of the features from the old Google Search Console. For example, the disavow file upload, crawl stats and more. You will still need to add additional...
Scraper Bots & Spam Bots Create Havoc With a Website Have you ever had a moment when you find a spike in your analytics data and think, “yes, now were rocking!”? Then on closer inspection you find the reason for the spike is spam. It happens. It sucks! Spambots...
Are infinite loops, dirty architecture and too many indexed URLs ruining your website? Crawl Rank and Crawl Tank One of my own projects is a site which I founded in 2008. As a result of negative experiences hiring web developers and SEO service providers I undertook a...
