A comprehensive technical SEO audit checklist that you can use to assess and improve the technical aspects of a website: 1. Crawlability and Indexing: Verify robots.txt file for proper directives. Ensure important pages are not blocked from indexing. Check the XML...
Technical SEO Articles
Website Migration SEO Checklist: A Comprehensive Guide
Plan Your Smooth Website Migration with Our SEO Checklist Website migration is a complex process that involves moving a website from one domain, platform, or structure to another. While such transitions are often necessary for business growth or technical...
SEO Checklist
The Ultimate 2024 SEO Checklist: 50+ Essential Steps for Success The world of Search Engine Optimization (SEO) continues to evolve at a rapid pace. Staying ahead in the digital landscape requires a comprehensive approach that encompasses various aspects of SEO. In...
Shopify SEO Guide
Revealing Shopify SEO Benefits, Meeting Challenges, and Implementing Solutions The ecommerce platform Shopify has a number of search engine optimisation advantages for tech-savvy marketers looking to increase their visibility on the web. Firstly, URL structures in...
50 Tools to Help with Webpage Speed Improvements for SEO
Why Page Speed Matters for SEO? Page speed is a factor in both SEO and user experience online. In the competitive digital landscape, search engines prioritize fast-loading websites, impacting their ranking in search results. Users, too, demand swift access to...
Passage Indexing: What is It and Why Does It Matter For SEO?
The Significance of Passage Indexing in Google for SEO In the ever-evolving landscape of search engine optimization (SEO), staying abreast of Google's algorithmic updates is crucial for online visibility. One notable advancement is "Passage Indexing." This innovative...
HTTPS Response Codes List and Their Meanings
HTTPS is HTTP with secure encryption. The difference between the two protocols (HTTP and HTTPS) is HTTPS uses TLS (Transport Layer Security) (SSL (secure socket layer)) to encrypt normal HTTP requests and subsequently HTTP responses. As a result, HTTPS is more secure...
Crawling, Crawl Budget and Crawl Optimisation
Crawling - What is it? Crawling is a process used by search engines as part of information retrieval systems (i.e. web search systems which are a subsection of information retrieval as a discipline). Crawlers (A.K.A. spiders or bots) traverse the web via links or...
Verifying A Google Search Console Domain Property With Cloudflare
IMPORTANT NOTE: If you set up a domain property in Google Search Console you will not yet have access to all of the features from the old Google Search Console. For example, the disavow file upload, crawl stats and more. You will still need to add additional...
Website Speed For SEO and HTTP2 Guide
Website Speed and SEO Website speed and SEO go hand in hand. Google have announced that as of July 2018 there will be a ranking boost available on mobile for faster sites over slower ones. Now the mobile-internet revolution is in full throttle and continuing to...
HTTPS and SEO Guide
HTTPS - What Is All The Fuss About? HTTPS is part of internet security online HTTPS uptake is growing. Although the internet is amazing for many reasons, one of the negative aspects of the online sphere is security. It is a priority for search engine companies and web...
RankBrain – Getting Inside Google’s Head: What You Need To Know About RankBrain
According to Google, around 15 per cent of searches performed by end-users on a daily basis are unique. But also ambiguous! In the past, the search engine giant was not able to handle this category of searches effectively – despite their best efforts. When Google...
Are Scraper Bots & Spambots Messing Up Your Analytical Data? Here’s How To Stop Them!
Scraper Bots & Spam Bots Create Havoc With a Website Have you ever had a moment when you find a spike in your analytics data and think, “yes, now were rocking!”? Then on closer inspection you find the reason for the spike is spam. It happens. It sucks! Spambots...
Infinite Loops Dirty Architecture And Too Many Indexed URLs
Are infinite loops, dirty architecture and too many indexed URLs ruining your website? Crawl Rank and Crawl Tank One of my own projects is a site which I founded in 2008. As a result of negative experiences hiring web developers and SEO service providers I undertook a...