Competitor Analysis Tools for Digital Marketing & SEO Strategy Competitor analysis tools play a pivotal role in helping marketing managers gain insights into their rivals' strategies, identify opportunities, and refine their own approaches. In this comprehensive...
Ideas For a Successful Black Friday Digital Marketing Campaign Black Friday and Cyber Monday are the two biggest dates on the consumer calendar. In the States and Canada these two events need no explanation, with hoards of citizens calling in sick to take advantage of...
Unlocking Marketing Potential: A Comprehensive Guide to Hootsuite In the dynamic landscape of digital marketing, where social media plays a pivotal role, businesses are constantly seeking efficient tools to streamline their efforts and maximize their online presence....
![Video Marketing Statistics [Updated for 2024]](https://bertey.com/wp-content/uploads/2017/10/video-400x250.png)
Video Marketing Statistics Not convinced (or need to convince a decision maker) about the rise of video as a staple means of marketing your business? There's a wealth of evidence in the form of video marketing statistics and data from multiple credible sources to...
Supercharge Your Marketing Efforts with These 30 Must-Have Google Chrome Extensions In the ever-evolving world of digital marketing, staying ahead of the curve is crucial. Google Chrome, being the most widely used web browser, offers a plethora of extensions that can...
Understanding Content Strategy: A Comprehensive Guide In the dynamic landscape of digital marketing, a strong content strategy plays a pivotal role in achieving a brand's goals and engaging a target audiences effectively. We delve into the intricacies of the content...
20 Tools to Super-Power your Content Analysis Staying ahead necessitates leveraging tools in digital marketing when it comes to content performance. Content analysis, a cornerstone of successful campaigns, demands the right set of instruments. Let's explore 20 tools...
Unveiling the Power of Content Analysis in Digital Marketing Digital marketing's dynamic landscape demands a strategic approach, and content analysis emerges as the linchpin for success. In this comprehensive guide, we delve into the crucial role of content analysis,...
The ultimate goal of SEO and content marketing is to rank higher in search engines so that your website is visible and in a position where you increase conversions. To increase conversions your content needs to be engaging. And to do that you need a content marketing...
Tips for Managing a Digital Marketing Project Digital marketing is essentially a creative field, and like any large scale artistic production, requires the influence of multiple skillsets. Promoting your business online therefore requires collaboration. Furthermore,...
Understanding the return on investment (ROI) from social media channels is crucial for marketing managers. As the adage goes; "if you can't measure it you can't manage it", after all. With the increasing influence of social media on consumer behavior, tracking...
Traditional marketing strategies focus on raising brand awareness, but since the internet provided the platform for businesses to become publishers, brands are trying to pull in customers through various digital strategies. Pull marketing is becoming a growing trend...
Need Help Writing Blog Content? Here’s A Simple Formula So you’ve conceded to the fact you need to launch a content marketing campaign and have got yourself a blog. But how do you go about creating “quality” content? Let’s start by defining “quality”. Essentially,...
A constantly changing organic search and consumer behaviour landscape can make digital marketing as an acquisition channel success seem more evasive. However, there are still some main tactical drivers to guide the way toward a successful strategy; think fast, mobile...
The Key Metrics for Content Marketing Every CMO Should Track In a digital landscape awash with ever-changing content marketing, you can’t just be producing great content anymore; you have to know how well your content is doing and why. To the CMOs out there trying to...
