SEO strategies are changing due to generative AI, which automates and enhances different aspects of the search engine optimisation experience. Here are some key ways how it can revolutionise SEO: Content Creation and Optimisation Generative AI can produce...
Google constantly refines its strategies to enhance user experience and provide more relevant results. One of the pivotal updates that took the SEO community by storm was the Google Pigeon algorithm, a significant algorithmic shift that aimed to revolutionize local...
A comprehensive technical SEO audit checklist that you can use to assess and improve the technical aspects of a website: 1. Crawlability and Indexing: Verify robots.txt file for proper directives. Ensure important pages are not blocked from indexing. Check the XML...
Google, as the dominant search engine, constantly refines its algorithms to deliver more relevant and valuable search results to users. One of the significant elements in this continuous evolution is the introduction of Google Broad Core Updates. Marketing managers...
Google Algorithm Updates: Signs You've Been Impacted and Strategies To Recover Google, the search engine giant, constantly refines its algorithms to enhance user experience and deliver more relevant search results. While these updates are intended to improve the...
Unveiling Google Hummingbird: A Deep Dive into the Algorithm Revolution Google has continuously strived to enhance its algorithms to provide more accurate and relevant results. One significant milestone in this journey was the introduction of the Google Hummingbird...
What is An Algorithm? Google ranking algorithms are complex sets of rules and calculations that determine the order in which search engine results are displayed when a user enters a query. Essentially, these algorithms sift through the vast amount of web pages to...
HTTPS is HTTP with secure encryption. The difference between the two protocols (HTTP and HTTPS) is HTTPS uses TLS (Transport Layer Security) (SSL (secure socket layer)) to encrypt normal HTTP requests and subsequently HTTP responses. As a result, HTTPS is more secure...
Google Hummingbird Approach To Keyword Strategy Hummingbird was supposed to improve search results. But is it fair to say, the short and curlies of it is, this bird ain’t doing nothing. But is it Google’s algorithm that does not work, or is it because the content...
What Is Google Panda? Google Panda is one of the most important search engine algorithm updates which had (and still has) wide reaching impacts across search rankings. Panda largely impacts low quality content / substandard websites / webpages. Google Panda was...
In 2011, Google issued a patent describing Knowledge Cards. In 2015, we are already starting to see them appear in search results. Many in SEO are now utilising the use of The Google Knowledge Graph in their strategies. In short, a knowledge cards is the feature...
Scraper Bots & Spam Bots Create Havoc With a Website Have you ever had a moment when you find a spike in your analytics data and think, “yes, now were rocking!”? Then on closer inspection you find the reason for the spike is spam. It happens. It sucks! Spambots...
SEO can be daunting for small businesses entering the world of digital marketing for the first time. Expectations are high, and quite often unrealistic, and your strategy feels like you have a mountain to climb wearing flip-flops. It helps to have some understanding...
