Unveiling the Power of Content Analysis in Digital Marketing Digital marketing's dynamic landscape demands a strategic approach, and content analysis emerges as the linchpin for success. In this comprehensive guide, we delve into the crucial role of content analysis,...
Reports indicate that online spending is set to continue over the next few years. According to Statista, global retail e-commerce revenues are predicted to grow to 4.88 trillion US dollars in 2021, which is almost double the figures from 2017 (2.3 trillion US...
PPC has become a major player in online advertising. It gives online businesses more visibility, drives traffic and increases conversions. But is it more sustainable than organic search? It’s no secret that search engines like Google et al make huge profits from paid...
Even if your site is ranking you will not receive the full benefit of the increased visibility unless you actually get people to click through to your site from search and over hurdles to conversion. Read our guide
Attracting web traffic to your site is all well and good, but if visitors are not engaging with your content or buying your products, your marketing efforts are all for nothing. To be successful online you need to attract relevant traffic. Here are some tips. Target...
The digital marketing landscape has changed remarkably quickly over the last few years – and it is showing no signs of letting up just yet. One of the reasons for these fast-paced changes is Google algorithms. The search engine giant is on a mission, and to be fair,...
Tips for Managing a Digital Marketing Project Digital marketing is essentially a creative field, and like any large scale artistic production, requires the influence of multiple skillsets. Promoting your business online therefore requires collaboration. Furthermore,...
Understanding the return on investment (ROI) from social media channels is crucial for marketing managers. As the adage goes; "if you can't measure it you can't manage it", after all. With the increasing influence of social media on consumer behavior, tracking...
Facebook recently launched three TV ads in the UK - but there seems no clear reason why the social media giant would need to do this. Business Insider couldn't work it out either, saying; 'It's not entirely clear what the aim of the advertising is, beyond perhaps...
Back in the 1990's, Cadbury picked up on the Friday Feeling, using it in its celebrated Crunchie advert. The Friday vibe is one of happiness, positivity and the hint of some time with family and friends. There is money to be made from using marketing to evoke similar...
Reputation is a pretty big deal in business, especially in the virtual world. Customers want to be assured they are dealing with reliable professionals and to guarantee this search engines demand trust and authority in their rankings. Building a reputation online is...
Evolving Strategies: How Marketers are Adapting to the Shifting Landscape of Social Media Social media platforms have become the epicenter of brand communication and engagement. As the digital landscape continues to evolve, marketers are constantly reevaluating and...
Consumers are running out of patience with the continuous bombardment of advertisements for products and services they do not want. As a result of poor communication, consumers are abandoning brands. According to a survey conducted by Janrain shows that 58% of...
