Decoding Content Marketing: 50 Impactful Statistics and Insights To navigate the complexities and nuances of content marketing, understanding key statistics is essential. When you're looking to present the case to stakeholders for implementation of content marketing...
Insight Articles
The Power of Content Analysis in Digital Marketing
Unveiling the Power of Content Analysis in Digital Marketing Digital marketing's dynamic landscape demands a strategic approach, and content analysis emerges as the linchpin for success. In this comprehensive guide, we delve into the crucial role of content analysis,...
Why Digital Marketing Needs Collaboration
Tips for Managing a Digital Marketing Project Digital marketing is essentially a creative field, and like any large scale artistic production, requires the influence of multiple skillsets. Promoting your business online therefore requires collaboration. Furthermore,...
How To Track Revenue In Social Media Networks
Understanding the return on investment (ROI) from social media channels is crucial for marketing managers. As the adage goes; "if you can't measure it you can't manage it", after all. With the increasing influence of social media on consumer behavior, tracking...
Leveraging The Friday Feeling With Digital Marketing
Back in the 1990's, Cadbury picked up on the Friday Feeling, using it in its celebrated Crunchie advert. The Friday vibe is one of happiness, positivity and the hint of some time with family and friends. There is money to be made from using marketing to evoke similar...
The Changing Mindset Of Consumers: What Do Online Customers Want?
Consumers are running out of patience with the continuous bombardment of advertisements for products and services they do not want. As a result of poor communication, consumers are abandoning brands. According to a survey conducted by Janrain shows that 58% of...
Content Marketing Metrics – What Are The Most Important?
The Key Metrics for Content Marketing Every CMO Should Track In a digital landscape awash with ever-changing content marketing, you can’t just be producing great content anymore; you have to know how well your content is doing and why. To the CMOs out there trying to...