Google Algorithm Updates: Signs You've Been Impacted and Strategies To Recover Google, the search engine giant, constantly refines its algorithms to enhance user experience and deliver more relevant search results. While these updates are intended to improve the...
![Content Marketing Statistics & Insights [Updated for 2024]](https://bertey.com/wp-content/uploads/2014/10/content-5-400x250.png)
Decoding Content Marketing: 50 Impactful Statistics and Insights To navigate the complexities and nuances of content marketing, understanding key statistics is essential. When you're looking to present the case to stakeholders for implementation of content marketing...
![Video Marketing Statistics [Updated for 2024]](https://bertey.com/wp-content/uploads/2017/10/video-400x250.png)
Video Marketing Statistics Not convinced (or need to convince a decision maker) about the rise of video as a staple means of marketing your business? There's a wealth of evidence in the form of video marketing statistics and data from multiple credible sources to...
Unveiling the Power of Content Analysis in Digital Marketing Digital marketing's dynamic landscape demands a strategic approach, and content analysis emerges as the linchpin for success. In this comprehensive guide, we delve into the crucial role of content analysis,...
Voice search (also referred to as conversational search), is dramatically on the increase and according to Comscore it's anticipated by 2020 50% of search queries will be voice driven (Comscore, 2017). It is important to note however that this statistic is thought to...
Tips for Managing a Digital Marketing Project Digital marketing is essentially a creative field, and like any large scale artistic production, requires the influence of multiple skillsets. Promoting your business online therefore requires collaboration. Furthermore,...
Understanding the return on investment (ROI) from social media channels is crucial for marketing managers. As the adage goes; "if you can't measure it you can't manage it", after all. With the increasing influence of social media on consumer behavior, tracking...
Back in the 1990's, Cadbury picked up on the Friday Feeling, using it in its celebrated Crunchie advert. The Friday vibe is one of happiness, positivity and the hint of some time with family and friends. There is money to be made from using marketing to evoke similar...
A constantly changing organic search and consumer behaviour landscape can make digital marketing as an acquisition channel success seem more evasive. However, there are still some main tactical drivers to guide the way toward a successful strategy; think fast, mobile...
