Revealing Shopify SEO Benefits, Meeting Challenges, and Implementing Solutions The ecommerce platform Shopify has a number of search engine optimisation advantages for tech-savvy marketers looking to increase their visibility on the web. Firstly, URL structures in...
Unlocking Marketing Potential: A Comprehensive Guide to Hootsuite In the dynamic landscape of digital marketing, where social media plays a pivotal role, businesses are constantly seeking efficient tools to streamline their efforts and maximize their online presence....
HTTPS is HTTP with secure encryption. The difference between the two protocols (HTTP and HTTPS) is HTTPS uses TLS (Transport Layer Security) (SSL (secure socket layer)) to encrypt normal HTTP requests and subsequently HTTP responses. As a result, HTTPS is more secure...
20 Tools to Super-Power your Content Analysis Staying ahead necessitates leveraging tools in digital marketing when it comes to content performance. Content analysis, a cornerstone of successful campaigns, demands the right set of instruments. Let's explore 20 tools...
Content Marketing - Fresh Approaches Collaborative Content Collaboration appears to be taking hold in creative communities at the moment. It’s only a matter of time before it becomes a fully-blown trend. Best hop on that boat now before it gets too crowded. The idea...
Social media marketing can be a bit hit and miss if not implemented with some kind of strategy and clearly defined tactics. By that, we mean, it’s a hit for some and a miss for others. So you have to ask yourself, if social media channels are not working for you, are...
Holiday Season Ecommerce SEO Opportunities As the holiday season approaches its time to get organised planning your marketing campaigns. In reality, planning for the holiday season should start several months in advance, and more so when it comes to SEO, which is...
Google Hummingbird Approach To Keyword Strategy Hummingbird was supposed to improve search results. But is it fair to say, the short and curlies of it is, this bird ain’t doing nothing. But is it Google’s algorithm that does not work, or is it because the content...
Whilst the subject of Wordpress and SEO is vast we wanted to at least get started with a few pointers to help you get off the ground with a few takeaways. We often see Wordpress sites which have been built and the developers presume the site is 'SEO-friendly'...
Get your New Website SEO Right First Time It’s natural to make mistakes with SEO when you carry out a new website launch. Regardless of whether you are launching a site for the first time, or redesigning an existing website, technical and architectural mistakes can be...
It’s no secret that mobile will be the next big stage for marketers. The evolution is already changing at a rapid pace. Tools are not in short supply, but with so many options it can be difficult to know what form of mobile advertising will work best for your...
Providing Website Customers With Good User Experience The development of digital media across multi-channel platforms enable brands to enhance user experience. Yet many online businesses concentrate on the product rather than the customer. Improving website user...
Website Speed and SEO Website speed and SEO go hand in hand. Google have announced that as of July 2018 there will be a ranking boost available on mobile for faster sites over slower ones. Now the mobile-internet revolution is in full throttle and continuing to...
Local SEO For Your Business - Where To Start?? Local SEO has changed the search landscape and given smaller business a shot at outranking big competition. However, local search optimisation isn’t just for smaller businesses and any firm that welcomes clients through...
HTTPS - What Is All The Fuss About? HTTPS is part of internet security online HTTPS uptake is growing. Although the internet is amazing for many reasons, one of the negative aspects of the online sphere is security. It is a priority for search engine companies and web...
Yes, yes, we know you should write for people, but in doing so, it appears online businesses have forgotten they still also need to write for search engines. Optimisation is not dead yet. Despite Google claiming the Hummingbird algorithm can understand the context of...
Content Marketing & SEO Tools If you're just starting out on a new business venture, have just launched your own new ecommerce site, or are trying to bring your business into the digital age, an up-to-date digital strategy is your biggest online tool to get the...
