Keeping up to date with the changes in organic search has never been more important, post Panda, Penguin, Hummingbird, Pigeon, Phanton and Fred. Those that do not adapt will surely fail in their online website marketing attempts. With over 200 ranking signals taken into consideration in the Google algorithm alone and with a minimum of 2 changes per day in search results, it is now key to ensure we are continually learning and researching for clients. In this way, our knowledge is current and highly relevant and qualifies us to pull together successful winning strategies. We spend a lot of our time researching, via search engine marketing blogs, podcasts, webinars, social media, online courses and qualifications, seminars, conference attendance, studying Google research patents and academic research papers by web search and data mining authorities. In fact, any way that we can gather more learnings to bring to projects.

A technical audit goes far beyond simply optimizing a few title tags here and there.  There can be many reasons technically why a website is being held back in search.  We carry out forensic level audits covering over 100 checkpoints to find areas where you can improve almost immediately.  Our technical experts are able to have intelligent conversations with your developers to instruct clearly on changes which need to be made.  Clearing roadblocks which prevent search engines from crawling, understanding, indexing and returning your site in response to search engine queries in search results can have a dramatic impact.  Looking through ‘spider eyes’ allows us to see your site as a search engine would and is a fundamental building block upon which we formulate our strategies for your SEO success.  We have many years of experience in working on database driven, large scale websites. We know the issues which can come along with eCommerce site structures, faceted navigations, URL parameters and inifinite loops. We understand best practice when it comes to canonicalisation, href lang and internationalisation challenges and internal architecture optimization.

We invest heavily in enterprise level SEO tools to ensure we can bring all the data to the table that is required. These range from link research tools, search visibility tools, keyword analysis, ranking trackers, social media marketing tools, reporting suites. Not only do these enable us to have everything we need to plan and roll out an effective and adaptive natural search marketing campaign for clients, but they also allow us to increase efficiency, meaning that we can get the maximum ROI and overall results on projects.

Often organisations come to us via recommendation that are struggling initially because of manual penalties for legacy link building activity or spam which has been carried out historically by SEO agencies. We successfully get website’s manual penalties revoked / lifted by the Google web spam team. We’ve a lot of experience in this area. Some penalties had been lodged against the sites for well over a year (in one case almost 2 years and the website owner was at his wits end, believing that the penalty would never be lifted). Some of the sites had been with several SEO agencies, whose teams had been unsuccessful in getting the penalties lifted. Indeed, some of them may have even made matters worse. Some of the sites we have helped have had over 1 million links which needed to be analysed and assessed for toxicity or suspicion. We are now good at cleaning up links (and retaining good links during the process).

With more searches now carried out on mobile devices than desktop and Google’s advantage for mobile-friendly sites it’s no surprise our first priority is to ensure clients are mobile user first, front and centre to all campaigns.  But ticking the mobile-friendly test box isn’t enough.  User search differently on mobile and context is king even more than on desktop.  We study what ranks on mobile devices for search queries and identify areas where your site can win over competitiors.

We’ve been in SEO a long time.  We’ve seen a lot of changes in the search landscape.  We bring these experiences and knowledge to your project to help you get the best results possible.

SEO has had a bad rap over the years.  Unsurprisingly so.  A lot of companies have operated using shady tactics designed to trick and manipulate search engines.  We operate to high ethical standards and only use strategies and tactics in line with Google’s webmaster guidelines.  You’re safe with us.