Last Updated on 16th February 2024

Ideas For Creating Marketing Videos

The human brain responds better to visual images over any other form of media. Furthermore, advancements in technology mean that video files are not weighing down websites and loading up slowly.With HTML5 video support on your website, promoting your brand and products with motion picture marketing is the way to go. So now, you’ve laid the foundations, it’s time to start shooting and you need some marketing video ideas.

So what videos are trending right now and how can you take inspiration from them to film your own promotional footage without necessarily blowing all your marketing budget?

Remake blog articles into videos:

One of the most challenging aspects of video marketing is coming up with engaging content. You have about six seconds to capture the attention of the audience.  Furthermore, making videos professionally is expensive, but making them yourself is fun and affordable. Take inspiration from New York Times best-selling author on marketing, Jay Baer who host a daily advice and chat show.  All he does is takes his best performing blog posts and transforms it into video. Simple. You have already done the research and have the content. Now all you have to do is put it into a script and find a suitable setting to shoot your video. Visual aids are useful too. They add variety.

Customer testimonials:

Capture satisfied customer testimonials on video. Real experiences and positive feedback can build trust and credibility with your audience. 

Nothing sells better than word of mouth, so if you can get a customer to agree to a quick video shoot, you are on to a winner that won’t blow your budget. You may want to compensate them with a small gift though.  The customer should ideally be genuine. Give a quick interview in their home, if they are comfortable with that. Ask them why they like your brand and what they think of your products and customer service.  You should also film them using your product and ask them to explain how it has improved their life. Show your audience the benefits of your product.

Be practical with Tutorials and ‘How To’ Videos:

Develop informative videos demonstrating how to use your products or offering valuable insights related to your industry. This establishes your brand as an authority. 

If you have got a product or range of products that can be used for practical purposes, make a how to video. It does not even necessarily have to be promoting your products directly, but just features them.  This video about magic tricks you can perform at home for example, shows what you can do with a candle and a balloon. If you have sell food, make a cooking show. What can you do with your products?

Product Demonstrations:

Create videos showcasing your products in action, highlighting key features and benefits. This helps potential customers visualize how the product works.

Video marketing for product demonstrations is a powerful strategy that brings your products to life, offering a dynamic and immersive experience for potential customers. Through carefully crafted videos, you can showcase the features and functionalities of your products in action. These demonstrations allow viewers to visually understand how the product works, its key attributes, and how it can address their needs.

By incorporating engaging visuals, you create a compelling narrative that goes beyond static images or text descriptions. Product demonstration videos also provide an opportunity to highlight unique selling points, emphasizing what sets your product apart from competitors. Demonstrations can be tailored to various formats, such as tutorials, hands-on reviews, or comparisons, allowing you to cater to different audience preferences.

The visual appeal of video enhances the overall impact of your message, making it more memorable and shareable. Whether used on your website, social media platforms, or in email campaigns, these videos become valuable tools for increasing brand awareness and influencing purchasing decisions. Additionally, they serve as a convenient reference for customers seeking a deeper understanding of your products, contributing to a more informed and confident consumer base.

Behind-the-Scenes Footage:

Share glimpses of your company’s day-to-day operations, introducing the team and giving customers a sense of the people behind the brand. 

‘Behind the Scenes’ footage provides a unique perspective that resonates with customers, enhancing brand loyalty. It offers a refreshing break from polished marketing content, making the brand relatable and reinforcing its identity in the minds of consumers.

Webinars and Live Q & A Sessions:

Host live video events to engage with your audience in real-time, answering questions, and providing expert insights on relevant topics.

Webinars and live Q&A sessions featuring expert guests are impactful online marketing strategies. These interactive events establish a brand as an authoritative industry resource. By providing valuable insights in real-time, businesses engage their audience, building trust and credibility. Live interactions allow for direct audience engagement, fostering a sense of community. Promoted through various online channels, webinars and Q&A sessions enhance brand visibility and attract a wider audience. The dynamic nature of live events creates a sense of urgency, encouraging participation and promoting the brand as a knowledgeable and trustworthy source within its niche, ultimately driving customer loyalty and conversions.

Company Culture Videos:

Company culture videos play a pivotal role in online marketing by humanizing brands and fostering a sense of connection with the audience. These videos provide a glimpse into the inner workings of the company, showcasing its values, work environment, and the people behind the scenes. By highlighting a positive and inclusive culture, businesses can attract like-minded customers and talent, building trust and loyalty. Such content humanizes the brand, making it relatable and appealing. Shared across social media, websites, and email campaigns, company culture videos contribute to a strong online presence, distinguishing the brand in a competitive market and resonating with a broader audience.

Storytelling Videos:

Craft compelling stories that resonate with your audience, connecting emotionally and creating a stronger bond between your brand and customers.

Interactive Videos:

Interactive videos revolutionize online marketing by engaging viewers and transforming them into active participants. By incorporating clickable links, annotations, or decision points, these videos encourage user interaction, making the experience personalized and immersive. Interactive elements enable direct engagement with products or services, driving conversion rates. Such videos also provide valuable data on user preferences and behaviors. Shared on platforms like websites or social media, interactive videos captivate audiences, lengthening their time spent with the content. This innovative approach not only enhances brand visibility but also establishes a memorable and interactive connection with the audience, fostering a deeper level of engagement.

Animated Explainers:

Animated explainer videos are a potent asset in online marketing, distilling complex ideas into visually engaging narratives. By combining storytelling with animation, businesses can simplify intricate concepts, making products or services more accessible and understandable for the audience. These videos captivate attention, enhance brand recall, and effectively convey key messages. Ideal for social media, websites, and presentations, animated explainer videos offer a versatile and shareable format, boosting brand visibility. They not only educate potential customers but also contribute to a compelling online presence, setting businesses apart and driving engagement in a competitive digital landscape.

Social Media Shorts:

Social media shorts are a dynamic tool in online marketing, leveraging concise, attention-grabbing videos tailored for platforms like Instagram, TikTok, and Twitter. These bite-sized clips quickly capture audience interest, fostering brand visibility and engagement. Their brevity aligns with users’ shorter attention spans, making them easily shareable and increasing the likelihood of viral reach. Social media shorts are a creative way to showcase products, promotions, or brand personality, creating a memorable impact in a crowded digital space. Incorporating these shorts into a marketing strategy enhances brand presence, catering to contemporary consumer preferences for quick, visually appealing content on social platforms.

User-Generated Content Compilations:

Compile and share videos created by your customers, demonstrating their experiences with your products. This builds a sense of community. 

By curating and featuring content created by users, businesses build a sense of community and trust. These compilations provide real-world endorsements, influencing potential customers and fostering a positive brand image. Shared on platforms like social media, they not only celebrate customer loyalty but also encourage others to share their experiences. The authenticity of user-generated content resonates with audiences, creating a genuine connection and significantly impacting the brand’s credibility. It’s a compelling way to harness the enthusiasm of satisfied customers for effective online marketing.

Educational Series:

Develop a series of educational videos on topics relevant to your industry, positioning your brand as a go-to resource for information.

Creating an educational video series is a strategic move in online marketing, positioning a brand as an authoritative source and building a relationship with the audience. By offering valuable insights, tutorials, or expert discussions, businesses can establish themselves as industry leaders and go-to resources. These video series not only showcase expertise but also foster trust and credibility. Shared on platforms like websites, social media, or email campaigns, educational videos contribute to a robust online presence. Additionally, they attract a broader audience seeking relevant information, ultimately increasing brand visibility, customer loyalty, and influencing purchasing decisions.

Interactive Product Showcases:

Allow viewers to virtually explore and interact with your products, enhancing their online shopping experience.

Interactive product showcases are invaluable for e-commerce online marketing, offering a dynamic and engaging way for customers to explore and interact with products virtually. By enabling features like 360-degree views, zoom options, or clickable elements, these showcases provide a more immersive online shopping experience. Customers can get a detailed understanding of product features, fostering confidence in their purchasing decisions. Shared on e-commerce websites, social media, or email campaigns, interactive showcases enhance user engagement and satisfaction. This approach not only sets the brand apart in a competitive online market but also significantly contributes to reducing barriers to online shopping by providing a more tangible and interactive representation of products.

Flash Sales and Promotions:

Announce limited-time offers or promotions through video content to create a sense of urgency and drive sales.

Virtual Tours:

Provide virtual tours of your physical locations, whether it’s your office, store, or manufacturing facility, offering transparency and familiarity.

Virtual tour videos are a valuable asset in online marketing, providing an immersive and interactive experience for potential customers. These videos allow audiences to explore physical spaces, such as offices, stores, or facilities, from the comfort of their screens. By offering a glimpse into the environment, businesses can showcase their brand personality and build a connection with viewers. Shared on websites, social media, or in email campaigns, virtual tour videos enhance transparency, instill confidence, and contribute to a positive brand image. They provide a unique way to engage customers, fostering a deeper understanding and appreciation for the brand’s physical presence and offerings.

Customer Onboarding Videos:

Help new customers get started with your products or services by providing step-by-step onboarding videos, reducing confusion and improving user experience.

Customer onboarding videos play a crucial role in online marketing by simplifying the introduction of products or services to new customers. These videos provide step-by-step guidance, helping users navigate and understand key features. By addressing potential challenges and showcasing the value of the offerings, onboarding videos enhance the user experience, reducing confusion and increasing customer satisfaction. Shared on websites, in email campaigns, or through customer support channels, these videos contribute to a seamless and positive onboarding process. As an effective tool in online marketing, customer onboarding videos not only educate but also foster a sense of confidence, encouraging long-term customer loyalty and advocacy.

Expert Interviews:

Conduct interviews with industry experts or influencers to leverage their authority and provide valuable insights to your audience.

The association with respected figures in your industry not only builds trust but also strengthens the brand’s reputation. Expert interviews contribute to a robust online presence, establishing the brand as a thought leader and influencing audience perceptions, ultimately driving engagement and customer loyalty.

Announcement Videos:

Share important updates, new product launches, or company milestones through engaging announcement videos.

Announcement videos create a sense of anticipation, capture attention, and convey information in a dynamic and engaging format.

Polls and Surveys:

Use videos to gather feedback by incorporating polls or surveys, encouraging audience interaction and allowing them to have a say in your business decisions.

Case Studies:

Showcase successful case studies through video, demonstrating how your products or services have positively impacted real customers, building trust and credibility.

Video marketing captures the interest of your audience, and with a creative mindset can make promotional ads that are unique, interesting and engaging. Research shows most 30-second videos will be watched all the way through, so if you can inspire customers in a short space of time, you increase the chance of converting browsers into buyers.