Content Articles

The Role Of User Experience In Content Marketing

The Role Of User Experience In Content Marketing

Talk about user experience in digital marketing and both design and functionality of a website will feature heavily in the conversation. But one topic that often gets overlooked is content - and this kind of neglect can cost you big when it comes to converting traffic...

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5 Link Building Tips For A Post-Penguin World

5 Link Building Tips For A Post-Penguin World

Links are one of the toughest elements to SEO since Google stepped up its algorithm updates in 2011. The first Penguin update as we know it rolled out back in April 2012 and impacted 3.1% of all queries in English across the web - with dodgy link profiles high on the...

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Will The Content Marketing Bubble Ever Burst?

Will The Content Marketing Bubble Ever Burst?

Content marketing has become the biggest thing in the digital sector over the last half decade. Consumers don’t buy into the traditional advertising mediums like they used to and business owners have fully invested in content marketing after seeing the impact it has...

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Key Question: How Is Your Off-Page SEO Performance?

Key Question: How Is Your Off-Page SEO Performance?

With all the work that goes into sorting your on-page SEO techniques, it’s easy to forget there is more to search optimisation than your website. Almost all online consumer action starts with a search query, but a huge proportion of these searches are non-branded -...

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What Are The Most Important Metrics For Content Marketing?

What Are The Most Important Metrics For Content Marketing?

To measure the effectiveness of your marketing campaign, make improvements and increase your ROI you need to track key metrics. These valuable stats tell you where your efforts are paying off and where your weaknesses are. But to turn this into better performance and...

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Diversify Your Content Strategy With Micro Content

Diversify Your Content Strategy With Micro Content

Micro Content - Content Marketing Strategy If you keep in touch with the latest content marketing trends you will probably have come across the term micro-content on a number of occasions. Just in case you are new to the concept, micro-content normally refers to...

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