Dawn Anderson overview
Dawn Anderson is the founder of SEO consultancy and digital marketing agency, Bertey, based in Manchester, UK.
Training and lecturing
Dawn has lectured Manchester Metropolitan University digital marketing strategy students and international fashion promotion students at the undergraduate level and supervised postgraduate students undertaking dissertations for their Master of Science (MSc) in digital marketing strategy. Dawn also periodically delivers bespoke SEO training for digital marketing managers and in-house SEO teams looking to understand more about SEO as a discipline.
Dawn Anderson Speaking
Dawn is an international conference speaker (UK, US, AUS, IT, FR, ES), covering advanced technical SEO, AI search and digital marketing topics. Dawn has spoken at some of the leading global search and AI search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON, Brighton SEO, SMX London (London (UK)), SMX West (San Jose (US)), SMX Advanced (Boston (US)), Milan (Italy), MozCon (US) and State of Search (US).
Dawn Anderson Speaking in 2026
You can attend Dawn’s speaking sessions on SEO, ecommerce, generative information retrieval and AI Search at the following virtual and in-person conferences across the UK and internationally in 2026:
- Mersey Search – February – Liverpool, UK
- Women in Technical SEO Festival – February – London, UK
- SEO Summit – March – Paris, France
- SEO in 2026 Duda Virtual Conference – March – Online
- Hive 2026 – May – Manchester, UK
- SMX Advanced – June – Boston, UK
- SaaS SEO Alliance – September – Delhi, India
- Search n Stuff – October – Antalya, Turkey
Search Awards judge
Dawn is a UK, EU, MENA, US and Global Search Awards Judge and a member of the SMX Programming Committee.
Dawn is qualified in digital marketing strategy with both a Pg Dip DigM (Post Graduate Diploma) (IDM) and a Master of Science (MSc) in (Digital Marketing Strategy). Dawn is a Fellow of The Institute of Digital Marketing (FIDM) and a Member of The British Computing Society (MBCS). She also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital, and Smart Insights. Dawn is currently studying for her second MSc in Computer Science and Data Science.
Consulting and audits
In addition to providing ongoing SEO consultancy for brands and startups, Dawn undertakes advanced SEO audits. She has researched and presented at many conferences on advanced technical SEO topics and digital marketing strategy. Dawn also contributes regularly to webinars and industry panels on search marketing.
Connect with Dawn
Past Conference & Webinar Presentations
- Snapshots from 8 Years of Information Retrieval Interloping – G50 Summit, Stanglwirt, Austria
- Welcome to the Generative AI Era – Mersey Search, Liverpool, UK
- From Search Rankings to Answer Synthesis – How to Weather the AI Storm – SMX Advanced Boston
- Heroes Not Villains – Modern SEO in the Generative Information Retrieval Era – SEO Week New York
- Humans vs AI quality raters for search engines
- Life of an SEO – Surfing the waves of Google’s many algorithmic updates – Online Webinar for Search Meetup Australia
- Natural Semantic SEO – Surfacing Walnuts in Densely Represented, Every Increasingly Small Worlds
- Passage indexing is likely more important than you think
- Zipfs Law & Zipfian Distribution in SEO
- Google BERT – What SEOs and Marketers Need to Know – SMX West, San Jose, California, US
- Disambiguating Equiprobability in SEO
- Contextual Recommender Search – The User is The Query – Tech SEO Summit, Boston
- Planning an SEO Strategy for a New Website – SMX Milan, Milan, Italy
- What Happens in Vagueness Ends in Vagueness – New York
- Using Topic Modelling Frameworks for NLP and Semantic Search – Ungagged, Vegas, US
- SEO in a Mobile First World – Google London, London, UK
- SEO Wins and Server Log File Analysis – Pubcon Floria, Florida, US
- Duplicate Content Myths Types and Ways To Make It Work For You
- Voice Search Challenges for Search and Information Retrieval
- The Rise of Persona Modelled Intent Driven Contextual Search
- Generational Cruft in SEO
- Negotiating Crawl Budget with Googlebots
- Talk to The Spider – Manc Sas, Manchester, UK
- The Owl and The Hummingbird – Ontology and SEO – Brighton SEO, Brighton, UK
- Infinite Loops, Dirty Architecture and Crawl Rank – Brighton SEO, Brighton, UK
Industry Publications
- Quality rater and algorithmic evaluation systems: Are major changes coming?
- Could passage indexing be leveraging BERT
- A deep dive into BERT: How BERT launched a rocket into natural language understanding
- Why crawl budget and URL scheduling might impact rankings in website migrations
Outside of work
When she’s not studying for her second MSc in Computer Science and Data Science, outside of work Dawn is a keen runner, having already undertaken 3 marathons, including the daunting Snowdonia Marathon Eyri, along with many, many half marathons, fell running, cross country and road running. Dawn is also a keen hobby baker, always looking for an opportunity to share the cakes she makes.
