Dawn Anderson overview
Dawn Anderson is the founder of SEO consultancy and digital marketing agency, Bertey, based in Manchester, UK.
Training and lecturing
Dawn has lectured Manchester Metropolitan University digital marketing strategy students and international fashion promotion students at the undergraduate level and supervised postgraduate students undertaking dissertations for their Master of Science (MSc) in digital marketing strategy. Dawn also periodically delivers bespoke SEO training for digital marketing managers and in-house SEO teams looking to understand more about SEO as a discipline.
Speaking
Dawn is an international conference speaker (UK, US, AUS, IT, FR, ES), covering advanced technical SEO and digital marketing topics. Dawn has spoken at some of the leading global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON, Brighton SEO, SMX (London (UK), San Jose (US), Milan (Italy), MozCon (US) and State of Search (US).
Search Awards judge
Dawn is a UK, EU, MENA, US and Global Search Awards Judge and a member of the SMX Programming Committee.
Dawn is qualified in digital marketing strategy with both a Pg Dip DigM (Post Graduate Diploma) (IDM) and a Master of Science (MSc) in (Digital Marketing Strategy). Dawn is a Fellow of The Institute of Digital Marketing (FIDM) and a Member of The British Computing Society (MBCS). She also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital, and Smart Insights. Dawn is currently studying for her second MSc in Computer Science and Data Science.
Consulting and audits
In addition to providing ongoing SEO consultancy for brands and startups, Dawn undertakes advanced SEO audits. She has researched and presented at many conferences on advanced technical SEO topics and digital marketing strategy. Dawn also contributes regularly to webinars and industry panels on search marketing.
Connect with Dawn
Presentations
- Humans vs AI quality raters for search engines
- Life of an SEO – Surfing the waves of Google’s many algorithmic updates
- Natural Semantic SEO – Surfacing Walnuts in Densely Represented, Every Increasingly Small Worlds
- Passage indexing is likely more important than you think
- Zipfs Law & Zipfian Distribution in SEO
- Google BERT – What SEOs and Marketers Need to Know
- Disambiguating Equiprobability in SEO
- Contextual Recommender Search – The User is The Query
- Planning an SEO Strategy for a New Website
- What Happens in Vagueness Ends in Vagueness
- Using Topic Modelling Frameworks for NLP and Semantic Search
- SEO in a Mobile First World
- SEO Wins and Server Log File Analysis
- Duplicate Content Myths Types and Ways To Make It Work For You
- Voice Search Challenges for Search and Information Retrieval
- The Rise of Persona Modelled Intent Driven Contextual Search
- Generational Cruft in SEO
- Negotiating Crawl Budget with Googlebots
- Talk to The Spider
- The Owl and The Hummingbird – Ontology and SEO
- Infinite Loops, Dirty Architecture and Crawl Rank
Industry Publications
- Quality rater and algorithmic evaluation systems: Are major changes coming?
- Could passage indexing be leveraging BERT
- A deep dive into BERT: How BERT launched a rocket into natural language understanding
- Why crawl budget and URL scheduling might impact rankings in website migrations
Outside of work
When she’s not studying for her second MSc in Computer Science and Data Science, outside of work Dawn is a keen runner, having already undertaken 3 marathons, including the daunting Snowdonia Marathon Eyri, along with many, many half marathons, fell running, cross country and road running. Dawn is also a keen hobby baker, always looking for an opportunity to share the cakes she makes.
