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“Tag line” redirects here; for use of a rope to control the load on a crane, see guy-wire. A tagline (better known as tag line) is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience’s memory of a product. Some taglines are successful enough to warrant inclusion in popular culture.