Spotify is a commercial music streaming service providing DRM-protected content from a range of major and independent record labels, including Sony, EMI, Warner Music Group and Universal. Launched in October 2008 by Swedish startup Spotify AB, the service had approximately ten million users as of 15 September 2010 (2010-09-15), about 2.5 million of whom were paying members. Total users reached 20 million by December 2012, 5 million of them paying monthly either $4.99 or $9.99.