The business terms push and pull originated in logistic and supply chain management, but are also widely used in marketing. Wal-Mart is an example of a company that uses the push vs. pull strategy. A push–pull system in business describes the movement of a product or information between two subjects. On markets the consumers usually “pull” the goods or information they demand for their needs, while the offerers or suppliers “pushes” them toward the consumers.

What Is Pull Marketing And Does It Work?