PPC has become a major player in online advertising. It gives online businesses more visibility, drives traffic and increases conversions. But is it more sustainable than organic search? It’s no secret that search engines like Google et al make huge profits from paid...
You may remember Google launched a call-only feature in their Adwords account earlier this year. Well, now they are asking companies to verify the numbers prospects have to call. If you are not familiar with the call-only feature in Adwords, it is simply an option for...
Google has added three new features to AdWords that make managing your campaigns easier. The search giant has been busy this year with its paid ads system as the online advertising competition heats up – and Google isn’t done yet.Not all the changes have been...
We’re the dogs at helping exciting and innovative brands increase reach, conversion and engagement through paid and organic search, advertising, social and PR communications #BeBertey
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