Paid Social Articles

Web banner

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the...

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LinkedIn

LinkedIn Corporation is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. As of January 2013, LinkedIn reports more than 200 million acquired users...

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Online advertising

Online advertising, also known as online advertisement, internet marketing, online marketing or e-marketing, is the marketing and promotion of products or services over the Internet. Examples of online advertising include contextual ads on search engine results pages,...

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Social

The term social refers to a characteristic of living organisms as applied to populations of humans and other animals. It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of...

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Facebook

Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. As of September 2012, Facebook has over one billion active users, more than half of whom use Facebook on a mobile device. Users must register before using the site,...

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Instagram

Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter. A distinctive...

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Social network

A social network is a social structure made up of a set of actors (such as individuals or organizations) and a complex set of the dyadic ties between these actors. The social network perspective provides a clear way of analyzing the structure of whole social entities....

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Facebook features

Facebook is a social networking website, founded in 2004. This is a list of software and technology features that can be found on the Facebook website.

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Facebook Add Deep Links In Mobile Ads

Facebook Add Deep Links In Mobile Ads

Facebook is pushing its paid ad subscriptions by adding deep links to app installations. The service allows advertisers to steer mobile uses to specific pages. The feature works by downloading a mobile app ad inside Facebook and directing it to a specific product page...

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How To Get The Most From Facebook Ads

How To Get The Most From Facebook Ads

Now that Facebook is pushing paid advertising, it’s time marketers changed their social media strategy. So if you are going down the paid ad route, what tactics should you use to get the most bang for your buck? Targeted audience You would be surprised by the number...

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How To Track Revenue In Social Media Networks

How To Track Revenue In Social Media Networks

Social media marketing is a great way to pull visitors to your site, but without relevant data it is difficult to determine how much revenue you are generating from social channels. Basic data analysis allows you to measure traffic and even analyse which titles are...

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New To Digital Marketing: Key Tips For Start-Ups

New To Digital Marketing: Key Tips For Start-Ups

Digital marketing can appear pretty daunting to newcomers. It seems quite exciting at first doesn’t it? Then you start reading about all the things you need to know and it’s confusing. Let’s change that. This is an easy-to-follow guide to digital marketing so that you...

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Why has Facebook started advertising on TV?

Why has Facebook started advertising on TV?

Facebook recently launched three TV ads in the UK - but there seems no clear reason why the social media giant would need to do this. Business Insider couldn't work it out either, saying; 'It's not entirely clear what the aim of the advertising is, beyond perhaps...

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Why Do Financial Advisors Still Resist Social Media?

Why Do Financial Advisors Still Resist Social Media?

A recent piece in the New York Times discusses how social media and online marketing affect financial advisors. To be precise, it quotes Mitchell S. Rock, a senior vice president at Morgan Stanley. He's an advocate of social media, saying it helps get ideas in front...

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Facebook Adds eCommerce Shopping Engine To It’s Basket

Facebook Adds eCommerce Shopping Engine To It’s Basket

Mark Zuckerberg has been splashing the cash again – this time with the acquisition of TheFind, an eCommerce search engine that personalises shopping experiences for Facebook users. The new function is good news for small businesses that act as resellers for top-named...

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How Are Marketers Changing Tactics On Social Media?

How Are Marketers Changing Tactics On Social Media?

A recent report published by Leadtail Social Insights in conjunction with Neustar highlights compelling content is crucial to engaging followers on social media. Subsequently, marketers are sharing more news from established and reliable sources and creating more of...

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Is It Time To Invest In Facebook Advertising?

Is It Time To Invest In Facebook Advertising?

If Facebook is a part of you marketing strategy you will probably have weighed up the prospect of advertising on the social network. Paid Facebook ads are the best way to reach its giant audience, while organic reach on the network edges closer to 0%. Which means the...

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