Mobile Marketing Articles

Personal digital assistant

A personal digital assistant (PDA), also known as a palmtop computer, or personal data assistant, is a mobile device that functions as a personal information manager. PDAs are largely considered obsolete with the widespread adoption of smartphones. Nearly all current...

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Mobile operating system

Mobile operating system

A mobile operating system, also referred to as mobile OS, is the operating system that operates a smartphone, tablet, PDA, or other digital mobile devices. Modern mobile operating systems combine the features of a personal computer operating system with touchscreen,...

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Smartphone

Smartphone

A smartphone is a mobile phone built on a mobile operating system, with more advanced computing capability connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the...

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Mobile marketing

Mobile marketing is marketing on or with a mobile device, such as a cell phone. Mobile marketing can also be defined as “the use of the mobile medium as a means of marketing communication”, the “distribution of any kind of promotional or advertising messages to...

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Mobile device

Mobile device

A mobile device (also known as a handheld device, handheld computer or simply handheld) is a small, hand-held computing device, typically having a display screen with touch input and/or a miniature keyboard and weighing less than 2 pounds . Apple, HTC, LG, Research in...

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Mobile app

A mobile application (or mobile app) is a software application designed to run on smartphones, tablet computers and other mobile devices. They are usually available through application distribution platforms, which are typically operated by the owner of the mobile...

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Speech recognition

Recognition screensaver on a PC, in which the character responds to questions, e.g. "Where are you?" or statements, e.g. "Hello. "]] In computer science, speech recognition (SR) is the translation of spoken words into text. It is also known as "automatic speech...

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App Store Optimisation Tips

App Store Optimisation Tips

Technology has a short shelf-life. We know this. But is there a plausible alternative to SEO than site-based rankings? Apparently so! Apps have been rattling around for a few years now, and they are starting to make a noise. With the onset of deep indexing in apps, it...

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Guide to Google AMP and SEO

Guide to Google AMP and SEO

Google is intent on delivering improved performance for mobile users. The next logical step to the company’s mobile-first-approach is Accelerated Mobile Pages (AMP). The key driver behind AMP is to increase page speed for mobile users. The search engine giant aims to...

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Voice Search And SEO

Voice Search And SEO

Voice Search Will Impact SEO Voice recognition has moved on from the early Siri days and gained a lot of credit in recent years. The early versions of Apple's voice technology came across as a bit of a gimmick, but the iOS feature has come a long way over the years....

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Facebook Adds Carousel Format To Mobile

Facebook Adds Carousel Format To Mobile

Facebook announced last week that it is adding the carousel ad format to mobile platforms. The social media network launched the feature for desktops last year and it proved to be a huge success. According to official statistics, carousel images with embedded links in...

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