Digital Strategy Articles

SWOT analysis

SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or...

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Strategy (game theory)

Strategy (game theory)

A player's strategy, in game theory, refers to one of the options he can choose in a setting where the outcome depends not only on his own actions but on the action of others. A player's strategy will determine the action the player will take at any stage of the game....

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PPC Strategies For Beginners & Mistakes To Avoid

PPC Strategies For Beginners & Mistakes To Avoid

Paid advertising campaigns can burst a whole in your budget you could do without. And paying experts to manage your sponsored ads for you can turn your stomach by the end of the month. So if you want to save a few quid, why not try having a dabble with AdWords...

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