Digital Insights Articles

Your Website – Your Industry Magazine

Your Website – Your Industry Magazine

The rise of digital media has seen a decline in print-based magazines. Industry leaders do not envisage an end to this transformation, especially now readers can access material online using mobile devices. The reason for the decline in print sales is simply because...

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Building An Online Brand That Will Survive

Building An Online Brand That Will Survive

Competition for online brands is fierce. And with the way search engine algorithms are shaping up, the rapidly evolving landscape of the worldwide web leans more towards Darwin’s survival of the fittest. To survive online, webmasters need to build a brand that has...

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Where Is Your Online Presence Losing You Sales?

Where Is Your Online Presence Losing You Sales?

As business owners continue to increase their digital marketing investment, it's important they keep a keen aye on their ROI to make sure their efforts are paying off. No matter how proud you are of your website and entire online presence, it doesn't count for much...

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What Are The Most Important Metrics For Content Marketing?

What Are The Most Important Metrics For Content Marketing?

To measure the effectiveness of your marketing campaign, make improvements and increase your ROI you need to track key metrics. These valuable stats tell you where your efforts are paying off and where your weaknesses are. But to turn this into better performance and...

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Is SEO V Social Media An Unnecessary Debate?

Is SEO V Social Media An Unnecessary Debate?

SEO And Social Media Can Work Together In Harmony In the digital marketing sector there is a hot debate between the merits of search and social marketing as the dominant tool for online success. Social is the new kid in town, fresh and exciting, while SEO has had a...

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Diversify Your Content Strategy With Micro Content

Diversify Your Content Strategy With Micro Content

Micro Content - Content Marketing Strategy If you keep in touch with the latest content marketing trends you will probably have come across the term micro-content on a number of occasions. Just in case you are new to the concept, micro-content normally refers to...

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