Content Marketing Articles

Link Building Advice – From Search Engines

Link Building Advice – From Search Engines

Link building has become something of an SEO minefield of late. Search engines are penalising webmasters that are found to be manipulating search results in an effort to obtain a higher page rank. As a result, many website owners have been deterred from practicing...

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Leveraging The Friday Feeling With Digital Marketing

Leveraging The Friday Feeling With Digital Marketing

Back in the 1990's, Cadbury picked up on the Friday Feeling, using it in its celebrated Crunchie advert. The Friday vibe is one of happiness, positivity and the hint of some time with family and friends. There is money to be made from using marketing to evoke similar...

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Improving Your Online Reputation In 5 Steps

Improving Your Online Reputation In 5 Steps

Reputation is a pretty big deal in business, especially in the virtual world. Customers want to be assured they are dealing with reliable professionals and to guarantee this search engines demand trust and authority in their rankings. Building a reputation online is...

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Expert Tips To Grow Your Company Blog

Expert Tips To Grow Your Company Blog

Need Help Writing Blog Content? Here’s A Simple Formula So you’ve conceded to the fact you need to launch a content marketing campaign and have got yourself a blog. But how do you go about creating “quality” content? Let’s start by defining “quality”. Essentially,...

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The New Strategy For Content Marketing On Facebook

The New Strategy For Content Marketing On Facebook

Facebook is emerging as one of the best platforms for online businesses to leverage their brand. Despite likes and shares not counting towards your SERPs, new tools and algorithms threaten to muscle in on Googles dominance in the digital marketing world. Marketing on...

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How To Make Your Content Go Viral

How To Make Your Content Go Viral

It is the dream of every marketer and business owner to create a piece of content that goes viral. But what are the secret ingredients of shareable content when you are on a shoe-string budget and unable to pay stars to appear in your advertisements. Of course, there...

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Your Website – Your Industry Magazine

Your Website – Your Industry Magazine

The rise of digital media has seen a decline in print-based magazines. Industry leaders do not envisage an end to this transformation, especially now readers can access material online using mobile devices. The reason for the decline in print sales is simply because...

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5 Common SEO Mistakes

5 Common SEO Mistakes

For business owners that are new to the online landscape, SEO can be overwhelming. Whilst it is true the technical side of SEO is confusing, the fundamentals to ensuring your website is set up to optimise SEO is fairly basic. Yet webmasters (and uninformed web...

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The Role Of User Experience In Content Marketing

The Role Of User Experience In Content Marketing

Talk about user experience in digital marketing and both design and functionality of a website will feature heavily in the conversation. But one topic that often gets overlooked is content - and this kind of neglect can cost you big when it comes to converting traffic...

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5 Link Building Tips For A Post-Penguin World

5 Link Building Tips For A Post-Penguin World

Links are one of the toughest elements to SEO since Google stepped up its algorithm updates in 2011. The first Penguin update as we know it rolled out back in April 2012 and impacted 3.1% of all queries in English across the web - with dodgy link profiles high on the...

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Will The Content Marketing Bubble Ever Burst?

Will The Content Marketing Bubble Ever Burst?

Content marketing has become the biggest thing in the digital sector over the last half decade. Consumers don’t buy into the traditional advertising mediums like they used to and business owners have fully invested in content marketing after seeing the impact it has...

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Key Question: How Is Your Off-Page SEO Performance?

Key Question: How Is Your Off-Page SEO Performance?

With all the work that goes into sorting your on-page SEO techniques, it’s easy to forget there is more to search optimisation than your website. Almost all online consumer action starts with a search query, but a huge proportion of these searches are non-branded -...

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What Are The Most Important Metrics For Content Marketing?

What Are The Most Important Metrics For Content Marketing?

To measure the effectiveness of your marketing campaign, make improvements and increase your ROI you need to track key metrics. These valuable stats tell you where your efforts are paying off and where your weaknesses are. But to turn this into better performance and...

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Diversify Your Content Strategy With Micro Content

Diversify Your Content Strategy With Micro Content

Micro Content - Content Marketing Strategy If you keep in touch with the latest content marketing trends you will probably have come across the term micro-content on a number of occasions. Just in case you are new to the concept, micro-content normally refers to...

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