f you use Google Analytics – and you should be – you may have noticed a new feature has appeared in the Audience menu: User Explorer.
The Big G has announced it is slowly rolling out the new metric, and the companies promotions team has been lauding the feature, describing it as “exciting” “stunning” and “long-awaited”.
Even if your site is ranking you will not receive the full benefit of the increased visibility unless you actually get people to click through to your site from search and over hurdles to conversion. Read our guide
Some online companies are still finding their feet on social networks. And with so many to choose from in today’s virtual world, knowing which the best platform for your business can be a tricky trial and error exercise. So we thought we would put together some...
The online marketing game can be a little tricky until you get used to it. The best approach to make is to forget you are online and approach customers visiting your virtual store in the same manner you would if they came into your physical place of work. Your website...
Driving traffic to your website takes patience and hard work. Converting buyers into browsers takes skill. If your website is not graced with copy that sells, there is little point having a website. It can sometimes be the case that striking the right balance with...
Analysing Google Adwords data is about to get better. The Store Visits metric enables shop owners to verifying how effective your ad campaigns are at attracting customers to your physical store. The store visit metric will be added to the Estimated Total Conversions...
To measure the effectiveness of your marketing campaign, make improvements and increase your ROI you need to track key metrics. These valuable stats tell you where your efforts are paying off and where your weaknesses are. But to turn this into better performance and...