Analytics & Conversion Rate Optimisation CRO Articles

Bounce rate

Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site.

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Performance metric

A performance metric is a measure of an organization's activities and performance. Performance metrics should support a range of stakeholder needs from customers, shareholders to employees. While traditionally many metrics are financed based, inwardly focusing on the...

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Website visitor tracking

Website visitor tracking (WVT) is the analysis of visitor behaviour on a website. Analysis of an individual visitor's behaviour may be used to provide that visitor with options or content that relates to their implied preferences; either during a visit or in the...

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Conversion marketing

Conversion marketing is an eCommerce phrase most commonly used to describe the act of converting site visitors into paying customers. Although different sites may consider a “conversion” to be some sort of result other than a sale. One example of a conversion event...

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User Explorer Reports in Google Analytics

User Explorer Reports in Google Analytics

f you use Google Analytics – and you should be – you may have noticed a new feature has appeared in the Audience menu: User Explorer.
The Big G has announced it is slowly rolling out the new metric, and the companies promotions team has been lauding the feature, describing it as “exciting” “stunning” and “long-awaited”.

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How Online Consumers Feel About Personalisation

How Online Consumers Feel About Personalisation

Online marketers are focusing on humanising their brand and personalising their service. But how do consumers really feel about a personalised retail experience? A recent survey by Accenture shows there are conflicting interests about how personal brands are. Although...

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Are You Missing Opportunities For Lead Generation?

Are You Missing Opportunities For Lead Generation?

The online marketing game can be a little tricky until you get used to it. The best approach to make is to forget you are online and approach customers visiting your virtual store in the same manner you would if they came into your physical place of work. Your website...

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Expert Tips To Write Copy That Converts

Expert Tips To Write Copy That Converts

Driving traffic to your website takes patience and hard work. Converting buyers into browsers takes skill. If your website is not graced with copy that sells, there is little point having a website. It can sometimes be the case that striking the right balance with...

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Google Launch Store Visit Metrics

Google Launch Store Visit Metrics

Analysing Google Adwords data is about to get better. The Store Visits metric enables shop owners to verifying how effective your ad campaigns are at attracting customers to your physical store. The store visit metric will be added to the Estimated Total Conversions...

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What Are The Most Important Metrics For Content Marketing?

What Are The Most Important Metrics For Content Marketing?

To measure the effectiveness of your marketing campaign, make improvements and increase your ROI you need to track key metrics. These valuable stats tell you where your efforts are paying off and where your weaknesses are. But to turn this into better performance and...

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