Advertising & Marketing Articles

Integrated marketing communications

Integrated marketing communications

Integrated marketing communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message....

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Bing Ads

Bing Ads (formerly Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both the Bing and Yahoo! search engines.

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Web banner

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the...

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Advertising slogan

Advertising slogan

Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. Its purpose is to emphasize a phrase that the company wishes to be...

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Contextual advertising

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to...

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Online advertising

Online advertising, also known as online advertisement, internet marketing, online marketing or e-marketing, is the marketing and promotion of products or services over the Internet. Examples of online advertising include contextual ads on search engine results pages,...

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Targeted advertising

Targeted advertising is a type of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, psychographics, behavioral variables (such as product purchase history), and firmographic variables ... or other...

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Advertising campaign

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame. The critical part of making an...

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Why has Facebook started advertising on TV?

Why has Facebook started advertising on TV?

Facebook recently launched three TV ads in the UK - but there seems no clear reason why the social media giant would need to do this. Business Insider couldn't work it out either, saying; 'It's not entirely clear what the aim of the advertising is, beyond perhaps...

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Google Launch Store Visit Metrics

Google Launch Store Visit Metrics

Analysing Google Adwords data is about to get better. The Store Visits metric enables shop owners to verifying how effective your ad campaigns are at attracting customers to your physical store. The store visit metric will be added to the Estimated Total Conversions...

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Is It Time To Invest In Facebook Advertising?

Is It Time To Invest In Facebook Advertising?

If Facebook is a part of you marketing strategy you will probably have weighed up the prospect of advertising on the social network. Paid Facebook ads are the best way to reach its giant audience, while organic reach on the network edges closer to 0%. Which means the...

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